Marketing resource management vendor claims more than double year-on-year growth and reveals list of latest customers
Homegrown marketing performance management vendor, Simple, has raised a fresh $10 million off the back of its early successes in Australia and is now looking to expand into the US market.
According to Simple co-founder and CEO, James Charlesworth, the company has more than double in size over the 2016 financial year, building out its growth team and signing several well-known A/NZ businesses including Xero, Tabcorp, AGL and Insurance Australia Group. Other established clients on its books include Commonwealth Bank, Westpac and AMP.
The new cash injection brings its total funding to date to $13 million.
Simple offers a marketing resource management platform aimed at enterprise marketing functions as well as a number of supporting workflow tools including team management, analytics and marketing risk and compliance. The company has already established a sales team in San Francisco, as well as brought on former Boston Consulting principal for Asia-Pacific, Paul McNamara, as its CFO and head of growth.
Investors lining up to support the Brisbane-based company include US venture capital fund, SparkLabs Global Ventures, and Australian VC player, Perle Ventures.
While marketing has been disrupted and redefined over the past few years, Charlesworth claimed we’re just at the beginning of the transformation.
“Big brands have developed strong digital playbooks but are still struggling to move at the pace that digital channels require,” he commented. “And another big wave of marketing disruption is upon us, driven by big data, artificial intelligence, machine learning, automation and bots.
“Now is the time for brands to reorganise for the future. Companies that can leverage this next wave to personalise the customer experience at scale will have an unfair advantage over their competitors.”
McNamara positioned Simple’s proposition as “what Salesforce did for sales. “We’re making it easy to mobilise marketing teams and improve performance,” he said.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
'Intent' is the single largest performance marketing variable. It shapes our search queries, dictates our purchase paths and mediates meaningful interactions with brands regardless of channel, media or content type.
Data has been an increasingly critical factor in improving the efficiency and effectiveness of marketing and business operations.
Discussing the future in a realistic fashion is often a disappointing prospect. For all the talk of hoverboards, jetpacks and lightsabers changing the way we do things, the reality tends to end up being something as mundane as a slightly cheaper way to get around the city.
Episode 2 of the latest BrandHook podcast series on Getting Intimate with Customer Experience is now live!
Hi James, shouldn't marketers also be focusing on collecting and utilizing up to date first-party profiling data on customers so that mes...
Tom
3 ways customer data can increase online sales conversion
Wouldn't reconnecting with younger consumers be in direct contravention of the code on alcohol advertising?
Tim Palmer
Vodka Cruiser reconnects with younger consumers via category-first Facebook Live campaign
Thanks for the article Jennifer, you raise some interesting points. The supermarket and shopping centre examples particularly struck a c...
Jill Brennan
Why marketers should take note of social robots
Winning the retail game is really tricky at this point in time. Many retailers have declared themselves as bankrupt. But yes harnessing t...
Vanessa.M.Magers
Bricks and clicks: Balancing digital and physical to win the retail game
Excellent article, Thank you.
Steve Beards
How Aprimo hopes to help marketers tackle distribution of content, funds and data