Google gets API management tools in Apigee deal

The US$625m deal brings the growing market opportunity of API tools to Google

Google plans to acquire API management vendor Apigee in a US$625 million deal that will give the search giant secure and multilanguage API tools used by companies bringing more and more of their services online.

The deal, announced Thursday, gives Google access to tools that allow company back-end systems to communicate with mobile and web apps, Diane Greene, senior vice president of Google's cloud business, said in a blog post.

APIs are "vital for how business gets done today in the fast-growing digital and mobile marketplace," she wrote. "They're the hubs through which companies, partners, and customers interact, whether it's a small business applying online for a loan or a point of sale system sending your warranty information to the manufacturer."

Forrester sees a growing market for API management, with annual spending from U.S. companies quadrupling from $140 million in 2014 to $660 million in 2020.

"The benefits of interacting digitally drives a large market opportunity," Greene wrote. "The transition toward cloud, mobile, and digital interaction with customers and partners via APIs is happening, and fast."

Apigee bills itself as an API management and predictive analytics vendor. Its products include tools to help secure, develop, test, and publish APIs, and its "intelligent API" platform is available as a cloud or an on-premises service.

Among its customers are BBC Worldwide, Walgreens, Staples, AT&T, and eBay.

Google has long had a relatively strong and dynamic API set -- with more than 20 API sets in Apps for Business, for example -- but the Apigee deal helps Google manage dynamic toolsets, said Guy Creese, research vice president for collaboration and content at Gartner.

A "rapid change cadence means developers need a framework for understanding, managing and testing these ever-changing APIs," he added. "This is what Apigee brings to Google -- it’s a solution for managing API changes, whether they come from Google or other technology companies."

Apigee is excited to join Google, CEO Chet Kapoor wrote in a blog post. "We have a solid track record of working hand in hand with some of the largest and most demanding brands in the world to solve new problems and create new products," he said. "We can't wait to see how much better and faster we can be with Google."

The deal, for $17.40 per Apigee share in cash, is subject to shareholder and regulatory approvals. The companies expect the acquisition to close by the end of the year.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Is your content marketing missing the mark?

Does it ever seem like the content you create falls flat on its face or that the leads you’re generating aren’t worth following up?

Dan Ratner

managing director, uberbrand

​ Creating a purpose-driven brand

So you want to be a brand with purpose. But what does it actually mean to build a brand with real meaning?

Paul Chappell

Partner and managing director, Brand + Story

Customer experience crisis: Proactively mitigating the risk of broken promises

Last Friday, three weeks after United Airline’s spectacular customer experience disaster, customers received a letter from the company’s CEO, Oscar Munoz.

Very rarely have I come across views so true. There are so many gems in this article, reflective of reality, onec can read it again and a...

Shyam Mishra

ANZ digital chief: Tackle the ‘frozen middle’ of your organisation or face irrelevancy

Read more

STOP STEALING BUISNESS CLASS TOILETS from A380, new 787's and A330's!!!!Thats what you call customer experience ONE toilet for all Busine...

Joe

Qantas CMO: What it's taking to evolve our customer experience

Read more

Dare i suggest that a "CEO" role in a peak industry body like Think Brink is not really much of a leap from CMO because it is also a mark...

Sventana

CMO to CEO: Think Brick chief reveals what it takes to make the jump

Read more

Grate post, thanks for the post.No matter what your business is, if you do no not rank among the top most search results of Google, Yahoo...

Rahul

Image intelligence:10 must-see infographics for marketers

Read more

Thank you Shane Blandford for carrying my Smarketing vision into KM !

Peter Strohkorb

​CMO Interview: Why aligning sales and marketing drives innovation at Konica Minolta

Read more

Latest Podcast

More podcasts

Sign in