Zenith restructures strategic approach, brings on new leaders

Agency restructures into four key divisions, including new insights and innovation businesses

From left: Jonny Cordony, Rosie Plunton, Claire Taverner, Kate Evans, Mark Krebbs, Lavanya Ashok, Alison Holland and Daisy Gunn
From left: Jonny Cordony, Rosie Plunton, Claire Taverner, Kate Evans, Mark Krebbs, Lavanya Ashok, Alison Holland and Daisy Gunn

Zenith Australia has restructured its business into four key disciplines and appointed eight senior strategic roles as part of efforts to provide more ROI-based modern marketing and communications solutions.

The new structure sees the agency running four divisions: Insights, strategy, innovation and communications planning. It follows a repositioning of the Publicis-owned business earlier this year which saw its six global agency brands consolidated into four key brands: Starcom, Zenith, Mediavest | Spark and Optimedia | Blue 449.

Zenith has appointed former Lion Nathan category insights marketing manager, Claire Taverner, as human sciences director leading the insights division. She’s being supported by former MEC strategic planning and Jigsaw qualitative research consultant, Lavanya Ashok, as research manager.

Zenith said Nine Entertainment Co’s Mark Krebs also joins the group as Sydney strategy director to head up the new-look strategy services. He is supported by Daisy Gun, who was previously partnerships manager in Zenith’s Newscast services. The company said the strategy team is tasked with uniting data and human insights and cultural trends to help clients build more relevant consumer connections.

Zenith has also invested in two senior hires to drive creativity and innovation across its national client portfolio. Chief innovation officer, Kate Evans, was also at Nine Entertainment Co previously as national client business director. She is being joined by innovation director, Rosie Plunton, who was previously a business director at Bohemia.

The communications planning division is being led by another former Bohemia Group business director, Jonny Cordony, who becomes national communications planning director. He joins existing Zenith staffer, Alison Holland, who has taken up the position of communications planning director.

“The strength of these new hires will help us to drive our purpose of marketing-led growth for our clients,” said Zenith Sydney managing director, Karen Halligan. “We have already seen the impact of this team on the world we are producing.”

Zenith also appointed former Nine Entertainment Co leader, Matt James, as the CEO of the new-look group earlier this year.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Cannes Part 2: How Adidas is maximising digital while articulating culture

“Retail is not dead”. This was the bold statement made by, Michael Treff, president of Adidas’ digital creative agency, Code and Theory, at this year’s Cannes Lion festival of creativity.

Nickie Scriven

CEO, Zenith

Cannes Part 1: Why brands must put human interactions at the heart of their business

As a Media Juror at this year’s Cannes Lions, I was fortunate enough to attend the world’s most influential festival of creativity and listen to thought-leading marketers from around the globe.

Nickie Scriven

CEO, Zenith

4 creative skills that will be useful forever

In recent times, the clarion call from futurists, economists, marketers, educators and leaders the world over is one of slight panic, “The world is changing and you’re not ready for it!” And of course, they make a very good point.

Kieran Flanagan and Dan Gregory

Speakers, trainers, co-authors

Being an investor who has an understanding of the finance industry, I would question the validity of this article, judging by the impairm...

Rowan

How a customer-led digital transformation has helped this CMO generate $6m in incremental business

Read more

An interesting update considering that today is the easiest way it has ever been to measure contribution to the business as well as the h...

Frederic

State of the CMO 2019: Tenure shortens, pressure is on as marketers strive to demonstrate impact

Read more

I thought this was what Salesforce Audience Studio (formerly Salesforce DMP) was supposed to do. How are a CDP and a DMP different? I'm c...

Tony Ahn

Salesforce announces customer data platform

Read more

Well written Vanessa!! Agreed with your view that human experience is marketing's next frontier. Those businesses who are focused on the ...

Clyde Griffith

Forget customer experience, human experience is marketing's next frontier

Read more

Great tips for tops skills need to develop and stay competitive

Nick

The top skills needed to stay competitive in a rapidly changing workforce

Read more

Latest Podcast

More podcasts

Sign in