Zenith restructures strategic approach, brings on new leaders

Agency restructures into four key divisions, including new insights and innovation businesses

From left: Jonny Cordony, Rosie Plunton, Claire Taverner, Kate Evans, Mark Krebbs, Lavanya Ashok, Alison Holland and Daisy Gunn
From left: Jonny Cordony, Rosie Plunton, Claire Taverner, Kate Evans, Mark Krebbs, Lavanya Ashok, Alison Holland and Daisy Gunn

Zenith Australia has restructured its business into four key disciplines and appointed eight senior strategic roles as part of efforts to provide more ROI-based modern marketing and communications solutions.

The new structure sees the agency running four divisions: Insights, strategy, innovation and communications planning. It follows a repositioning of the Publicis-owned business earlier this year which saw its six global agency brands consolidated into four key brands: Starcom, Zenith, Mediavest | Spark and Optimedia | Blue 449.

Zenith has appointed former Lion Nathan category insights marketing manager, Claire Taverner, as human sciences director leading the insights division. She’s being supported by former MEC strategic planning and Jigsaw qualitative research consultant, Lavanya Ashok, as research manager.

Zenith said Nine Entertainment Co’s Mark Krebs also joins the group as Sydney strategy director to head up the new-look strategy services. He is supported by Daisy Gun, who was previously partnerships manager in Zenith’s Newscast services. The company said the strategy team is tasked with uniting data and human insights and cultural trends to help clients build more relevant consumer connections.

Zenith has also invested in two senior hires to drive creativity and innovation across its national client portfolio. Chief innovation officer, Kate Evans, was also at Nine Entertainment Co previously as national client business director. She is being joined by innovation director, Rosie Plunton, who was previously a business director at Bohemia.

The communications planning division is being led by another former Bohemia Group business director, Jonny Cordony, who becomes national communications planning director. He joins existing Zenith staffer, Alison Holland, who has taken up the position of communications planning director.

“The strength of these new hires will help us to drive our purpose of marketing-led growth for our clients,” said Zenith Sydney managing director, Karen Halligan. “We have already seen the impact of this team on the world we are producing.”

Zenith also appointed former Nine Entertainment Co leader, Matt James, as the CEO of the new-look group earlier this year.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Hey WhatsApp chatbots need to be added to a business’ tool belt to engage with the always-on customers. Easy to build in literally 5 step...

Unnit Dedhia

How chatbot marketing brought a supernatural exhibition to digital life

Read more

We’re seeing an increase in customer loyalty after businesses began implementing Live Chat. Here’s your one-stop guide on Live Chat suppo...

Fiza Syed

Customer loyalty in the time of COVID-19

Read more

JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandateWe currently have Available FOB Rotterdam/Houston for JP54,D2, D6, JetA1 with good and w...

Collins Johnson

Oath to fully acquire Yahoo7 from Seven West Media

Read more

Hi This is George, Thanks for sharing this nice information about foodpanda blockchain. During this pandemic situation food delivery indu...

George David

foodpanda launches blockchain-based out-of-home advertising campaign

Read more

Did anyone proofread this document before it was published?

Beau Ushay

CMO Momentum 2020: How to embrace agile marketing

Read more

Blog Posts

Innovate or die

It’s hard to know if famed management and marketing guru, Peter Drucker, coined this phrase for dramatic effect. My belief is he was emphasising the notion that few products and markets are static and few organisations can survive without innovation.

Michael Valos

Senior Lecturer, Department of Marketing, Deakin University

Commissioning personas that get used

How to avoid the bottom drawer, and how to get value from the work you’ve paid for

Melanie Wiese

Chief strategy officer, Wunderman Thompson

Why It’s Going To Be A Bumper Holiday Season Despite the Pandemic

Behavioural science expert Dan Monheit, co-founder and strategy director of creative agency, Hardhat, writes that marketing chiefs should hold their nerve, as they have reason to be optimistic

Dan Monheit

Co-founder, Hardhat

Sign in