Zenith restructures strategic approach, brings on new leaders

Agency restructures into four key divisions, including new insights and innovation businesses

From left: Jonny Cordony, Rosie Plunton, Claire Taverner, Kate Evans, Mark Krebbs, Lavanya Ashok, Alison Holland and Daisy Gunn
From left: Jonny Cordony, Rosie Plunton, Claire Taverner, Kate Evans, Mark Krebbs, Lavanya Ashok, Alison Holland and Daisy Gunn

Zenith Australia has restructured its business into four key disciplines and appointed eight senior strategic roles as part of efforts to provide more ROI-based modern marketing and communications solutions.

The new structure sees the agency running four divisions: Insights, strategy, innovation and communications planning. It follows a repositioning of the Publicis-owned business earlier this year which saw its six global agency brands consolidated into four key brands: Starcom, Zenith, Mediavest | Spark and Optimedia | Blue 449.

Zenith has appointed former Lion Nathan category insights marketing manager, Claire Taverner, as human sciences director leading the insights division. She’s being supported by former MEC strategic planning and Jigsaw qualitative research consultant, Lavanya Ashok, as research manager.

Zenith said Nine Entertainment Co’s Mark Krebs also joins the group as Sydney strategy director to head up the new-look strategy services. He is supported by Daisy Gun, who was previously partnerships manager in Zenith’s Newscast services. The company said the strategy team is tasked with uniting data and human insights and cultural trends to help clients build more relevant consumer connections.

Zenith has also invested in two senior hires to drive creativity and innovation across its national client portfolio. Chief innovation officer, Kate Evans, was also at Nine Entertainment Co previously as national client business director. She is being joined by innovation director, Rosie Plunton, who was previously a business director at Bohemia.

The communications planning division is being led by another former Bohemia Group business director, Jonny Cordony, who becomes national communications planning director. He joins existing Zenith staffer, Alison Holland, who has taken up the position of communications planning director.

“The strength of these new hires will help us to drive our purpose of marketing-led growth for our clients,” said Zenith Sydney managing director, Karen Halligan. “We have already seen the impact of this team on the world we are producing.”

Zenith also appointed former Nine Entertainment Co leader, Matt James, as the CEO of the new-look group earlier this year.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...

Sergiu Alexei

The top 6 content challenges facing B2B firms

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Check out tiny twig for comfy and soft organic baby clothes.

Morgan mendoza

Binge and The Iconic launch Inactivewear clothing line

Read more

NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...

talalyousaf

NetSuite to acquire Bronto's digital marketing platform for US$200m

Read more

Thanks for sharing this post, its really good information I get through this blog.CDPO Online Exam Training

Infosectrain01

3 ways Booking.com is improving its B2B marketing game

Read more

Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in