Facebook will use Whatsapp users' personal data to target ads

WhatsApp is changing its privacy policy to allow it to exchange information about account holders with parent Facebook

Two years after its acquisition by Facebook, WhatsApp is changing its privacy policy to allow it to share more information about its mobile app users with its owner.

There's no risk of your WhatsApp messages appearing on your Facebook timeline, or status updates being sent to your WhatsApp friends, the companies say -- but they will be sharing more user data behind the scenes in order to better target advertising and suggest new contacts across the two services.

WhatsApp has long promoted itself as a strong protector of user privacy.

The changes will also help WhatsApp users better communicate with businesses, the company said in a blog post.

In all the examples WhatsApp gave, the businesses were doing the talking, not the listening. However, the company said there would be controls in place to allow people to opt out of business communications.

"We do not want you to have a spammy experience," it said.

The key change is that WhatsApp will be sharing its lists of users' phone numbers with Facebook, allowing the company to match up WhatsApp accounts with Facebook ones where users have registered a phone number.

That will give the parent company more data with which to make new friend suggestions and another way to target advertising.

One thing that won't change is who can read your WhatsApp messages: With newer versions of the app, they are encrypted end to end, so only the intended recipient can read them, the company said.

In its relations with regulatory authorities, Facebook and WhatsApp are damned if they do, and damned if they don't. Facebook has been roundly criticized in the past for collecting too much information -- particularly about people who don't use its service, or are not logged in, through "Like" buttons on third-party websites.

On Tuesday, though, French and German lawmakers said that messaging services such as Telegram and WhatsApp that offer end-to-end encryption don't keep enough information about their users' activities. The French and German interior ministers called for operators of encrypted messaging services to provide a back door for law enforcers to tap into users' messages in the course of investigations.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

looking for the best quality of SMM Panel ( Social Media Marketing Panel ) is a website where People Buy Social Media Services Such as Fa...

Kavin kyzal

How to manage social media during Covid-19

Read more

Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...

Pierce Fabreverg

Study: Gen Z are huge opportunity for brands

Read more

Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...

Pierce Fabreverg

Board games distributor partners with Deliveroo in business strategy pivot

Read more

Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...

Hugo

New campaign aims to build understanding around scope and impact of dyslexia

Read more

Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...

Pierce Fabreverg

Does your brand need a personality review? - Brand vision - CMO Australia

Read more

Blog Posts

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Predicting the Future: Marketing science or marketing myth?

Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.

Kathy Benson

Chief client officer, Ipsos

Winning means losing in the game of customer retention

At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.

Linda O'Grady

Data Strategy Partner & Business Partner, CX Lavender

Sign in