WhatsApp is changing its privacy policy to allow it to exchange information about account holders with parent Facebook
Two years after its acquisition by Facebook, WhatsApp is changing its privacy policy to allow it to share more information about its mobile app users with its owner.
There's no risk of your WhatsApp messages appearing on your Facebook timeline, or status updates being sent to your WhatsApp friends, the companies say -- but they will be sharing more user data behind the scenes in order to better target advertising and suggest new contacts across the two services.
WhatsApp has long promoted itself as a strong protector of user privacy.
The changes will also help WhatsApp users better communicate with businesses, the company said in a blog post.
In all the examples WhatsApp gave, the businesses were doing the talking, not the listening. However, the company said there would be controls in place to allow people to opt out of business communications.
"We do not want you to have a spammy experience," it said.
The key change is that WhatsApp will be sharing its lists of users' phone numbers with Facebook, allowing the company to match up WhatsApp accounts with Facebook ones where users have registered a phone number.
That will give the parent company more data with which to make new friend suggestions and another way to target advertising.
One thing that won't change is who can read your WhatsApp messages: With newer versions of the app, they are encrypted end to end, so only the intended recipient can read them, the company said.
In its relations with regulatory authorities, Facebook and WhatsApp are damned if they do, and damned if they don't. Facebook has been roundly criticized in the past for collecting too much information -- particularly about people who don't use its service, or are not logged in, through "Like" buttons on third-party websites.
On Tuesday, though, French and German lawmakers said that messaging services such as Telegram and WhatsApp that offer end-to-end encryption don't keep enough information about their users' activities. The French and German interior ministers called for operators of encrypted messaging services to provide a back door for law enforcers to tap into users' messages in the course of investigations.
Our latest CMO 2022 readiness episode on the great resignation and staff motivation and leadership is now live!
Headlines of unacceptable waiting times to get onto Qantas will have many brand owners, chief executives and boards thinking, ‘thank goodness that is not us’. But Qantas isn’t the only company being inundated with calls with no reprieve in sight, it’s just dominating headlines right now.
As workers across the country slowly head back to the office, many of us might have forgotten how to deal with one another in person and the best way to persuade someone in a working environment.
The latest census data shows Australia has become a majority migrant nation for the first time. According to the new national data, more than 50 per cent of residents were born overseas or have a migrant parent.
As an ex employee of 4 years during the growth of the company, I can say that the new management has benefitted the company tremendously,...
Harry
How JobAdder's CMO is bringing the human truth to B2B rebranding
So many words, so little business benefit.
Brett Iredale
How JobAdder's CMO is bringing the human truth to B2B rebranding
This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...
vikram Roy
Gartner 2022 Digital Experience Platforms reveals leading vendor players
Ms Bennett joined in 2017 yet this article states she waited until late 2020 to initiate a project to update the website. The solution t...
Munstar Cook
How Super SA put customers at the heart of its digital transformation
Its a informative post thanks for sharing
Galaxy Education
The people and process smarts needed to excel in omnichannel retailing