Transport for NSW calls for beacon ideas to help customers

The state transport department is challenging tech-savvy visionaries to think up new ways leverage bluetooth technology to make public transport use easier

Transport of NSW is challenging tech savvy innovators to think up new ways to implement beacon technology in an effort to lift customer experiences and make catching public transport easier.

“We’re always looking for new ways to deliver better information, products and services to our customers and we want to work closely with the technology industry and entrepreneurs to see what they can come up with,” deputy secretary of customer service, Tony Braxton-Smith, said. “The Future Transport Beacon Innovation Challenge aims to focus the brightest minds in technology to showcase what is possible using Bluetooth beacons.”

Beacons put out low energy signals that can be picked up by mobile phone apps and used to provide information and prompts.

Submissions are now open for ideas to find new uses for a network of Bluetooth beacons already set up at Chatswood Station and bus interchange as part of a separate trial to help customers with vision impairment catch public transport more easily.

According to Braxton-Smith, the trial now underway at Chatswood Station and bus interchange uses the beacons to help customers with vision impairments navigate between trains, buses and places of interest in and adjacent to the interchange by sending location signals to a mobile phone, which then gives the customer audio cues.

“Other potential uses include providing customers with information about the next train services, local attractions or how to find your way from your train to your bus," he said. “We are open to any and all ideas that will improve our customers’ experience catching public transport. We’re keen to see how far this technology can go.”

The Beacon Challenge is a part of the Future Transport program. The best submissions will earn access to the trial beacon network from 10 October to 13 November. If the concept proves successful in the trial, the inventors will be invited to a live Demo Day to showcase their concepts to a panel of Transport for NSW leaders.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 cornerstones of a strong digital culture

Creating a strong company culture may sound like a daunting task, but it’s actually pretty straightforward. In fact, company culture is created in exactly the same fashion as a religion or democracy. Behaviours created from the organisation’s inception are reinforced over time by leadership, attracting like-minded people and eventually reaching critical mass to become an accepted ‘truth’.

Anthony Stevens

Founder and CEO, Digital Asset Ventures

Should you rebuild your company’s tech stack in blockchain?

The question I get asked most regularly these days is: ‘Do I need to rebuild my company’s systems on Blockchain?’ And the answer, every time, is ‘No, you’re asking the wrong question’.

Michelle O'Keeffe

CEO, Engaging.io

Customer value proposition: Getting the brand promise to your customers right

Throughout my career, I have witnessed a litany of brand names that profess to have a unique customer value proposition (CVP). In reality, however, they’ve had little more than a ‘value proposition’: A simple list of benefits applied to a general audience.

Ric Navarro

Global director of marketing and communications, Norman, Disney & Young

Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...

Giridhar Prathap Reddy

Deloitte TMT Predictions: AR and mobile crucial for marketing success in 2018

Read more

Hi there! Thanks for this interesting article! I love to read about new technology and software that makes our lives easier. I'm looking ...

Julia Summer

Wartsila overhauls Web platforms to create ‘seamless’ brand experience across all devices

Read more

RE: Sales and marketing SLAs, often the choke point isn't the teams but them getting the data into the tools they want to use with the da...

Ed Fry

Why sales and marketing alignment is more important than ever

Read more

Thank you for the good and very helpful information. It is very interesting. I love all the things you share and see your beautiful creat...

รัตนาวดี ภูมิวรรณ

Former eHarmony marketing chief joins telco startup

Read more

Colin Kaepernick, not Mike Kapernick.

thisisw

Zenith's innovation leader: Mid-digital age not benefitting media, brands or consumers

Read more

Latest Podcast

More podcasts

Sign in