Transport for NSW calls for beacon ideas to help customers

The state transport department is challenging tech-savvy visionaries to think up new ways leverage bluetooth technology to make public transport use easier

Transport of NSW is challenging tech savvy innovators to think up new ways to implement beacon technology in an effort to lift customer experiences and make catching public transport easier.

“We’re always looking for new ways to deliver better information, products and services to our customers and we want to work closely with the technology industry and entrepreneurs to see what they can come up with,” deputy secretary of customer service, Tony Braxton-Smith, said. “The Future Transport Beacon Innovation Challenge aims to focus the brightest minds in technology to showcase what is possible using Bluetooth beacons.”

Beacons put out low energy signals that can be picked up by mobile phone apps and used to provide information and prompts.

Submissions are now open for ideas to find new uses for a network of Bluetooth beacons already set up at Chatswood Station and bus interchange as part of a separate trial to help customers with vision impairment catch public transport more easily.

According to Braxton-Smith, the trial now underway at Chatswood Station and bus interchange uses the beacons to help customers with vision impairments navigate between trains, buses and places of interest in and adjacent to the interchange by sending location signals to a mobile phone, which then gives the customer audio cues.

“Other potential uses include providing customers with information about the next train services, local attractions or how to find your way from your train to your bus," he said. “We are open to any and all ideas that will improve our customers’ experience catching public transport. We’re keen to see how far this technology can go.”

The Beacon Challenge is a part of the Future Transport program. The best submissions will earn access to the trial beacon network from 10 October to 13 November. If the concept proves successful in the trial, the inventors will be invited to a live Demo Day to showcase their concepts to a panel of Transport for NSW leaders.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Will our manners go the same way as texting when robotic servants take over?

Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.

Katja Forbes

Founder and chief, sfyte

Social purpose: Oxygen for your brand health vitals

If trust is the new currency, then we’re in deep trouble. Here's why.

Carolyn Butler-Madden

Founder and CEO, Sunday Lunch

Customer experience disruption: Healthcare faces a bitter pill

Over the past decade, disruptors such as Amazon, Apple and Australia’s Atlassian have delivered technology enhanced customer experiences, which for the most part, have improved customers’ lives and delivered unparalleled growth. Can they do the same for healthcare?

Alex Allwood

Principal, All Work Together

are you talking about bbc news here

frank

CMO interview: How BBC Worldwide's marketing lead builds brand purpose and growth

Read more

Toms is definitely my favourite shoe brand! Along with Aurélien. For this summer I bought two pairs of navy Toms espadrilles and a pair o...

Paul Erickson

​The shoe with a good soul: TOMS’ innovations for philanthropic engagement

Read more

I think this is the best article today about the salesforce latest platform. Thanks for taking your own time to discuss this topic, I fee...

Ramramky

Salesforce looks to democratise AI, IoT with latest platform play

Read more

I came across this recently when researching blockchain loyalty point projects. There are quite a few projects. Most are in development a...

Andrew @ EcomLoop

How cryptocurrency is set to change the customer loyalty program model

Read more

nive!

Maureen Becks

How AI helped San Churros build brand loyalty and excitement

Read more

Latest Podcast

More podcasts

Sign in