Rio 2016 Olympics on Facebook, Twitter, Instagram and Snapchat

Social media's brightest stars have aligned for the Rio 2016 Olympics. Here's how to follow all the teams, games and athletes, and find behind-the-scenes action and exclusive footage on Facebook, Twitter, Instagram and Snapchat.

Millions of fans will tap their favorite social networks during the coming weeks for live updates, highlights and on-the-ground reports from the Rio 2016 Olympics. Social sites are also where fans will turn to share the glory of the athletes' greatest achievements in real time. Social media's biggest companies all struck deals to better position their apps and services to showcase the action in Rio de Janeiro.

Here's how consumers will be following it all from afar using Facebook, Twitter, Instagram and Snapchat.

How Facebook does Rio 2016

olympics screenshot from facebook app

Olympics coverage in the Facebook app

Facebook and NBC have paired up for the third consecutive Olympics to showcase exclusive content, commentary and athletes' stories. The companies created a "social command center" in Rio de Janeiro to capture Facebook Live video content and display a series of short-form videos that feature highlights and interviews.

NBC will also produce daily two-minute recaps from the games that will be available exclusively to U.S. users through NBC's Facebook page. The recaps will include the greatest moments and achievements from each day's competition, according to the broadcasting company. And Facebook dedicated a section of its News Feed to the Olympics.

Twitter taps into the 2016 summer games

Twitter revamped its Moments feature to help you follow the Rio 2016 Olympics throughout the competition. You can opt to follow your favorite sports, teams and events on a Rio 2016 Moments tab, and then tweets appear in your timelines with daily recaps, video highlights, results and medal counts.

Consumers can follow the official accounts for the Olympics, the Olympic Flame and Rio 2016, and the #Rio2016 hashtag helps keep track of all the action. Fans can also follow a list of athletes who are competing in Rio. Twitter's Periscope app will feature a dedicated channel with Olympics-related content, and Vine will showcase video loops from the Olympics in its Explore section, according to Twitter.

2016 summer Olympics on Instagram

The Olympics are formally on Instagram for the first time this summer. You can follow Instagram's official account to watch interviews and find special features with NBC commentators and athletes. The app also shows highlights of NBC's Olympics coverage in its Search and Explore video channels.

Instagram will showcase daily, inspiring moments from the competition in slow-motion video. And you can also follow the official Rio 2016 Olympics Instagram account for constant updates.

A photo posted by Rio 2016 (@rio2016) on
//

//

Snapchat's 'live stories' from Rio

Snapchat made a deal with NBC in April to show highlights from the 2016 summer games in its app. Users see a dedicated channel in the mobile app that features daily "live stories" from NBC, the athletes and fans in Rio de Janeiro, according to Bloomberg. The NBC content Snapchat curates will be available only to people in the United States.

Snapchat users can follow updates from NBC's dedicated Rio 2016 feed. And BuzzFeed, which has a separate partnership with NBC, will also showcase short clips and behind-the-scenes footages on its Discover channel within Snapchat.

//

//

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Why efficiency and effectiveness are opposing forces in a marketing tug of war

I’ve been a long-time fan of renowned effectiveness experts, Peter Field and Les Binet, and their work. But while their approach is clearly important, the marketing leader’s challenge to deliver effectiveness more often lies in organisational structure. I see the bigger question being whether a marketing chief has a seat at the executive table, and the ear and respect of the CEO and company board.

Nickie Scriven

CEO, Zenith

Augmented Reality: What’s behind the marketing industry’s failure of imagination?

Every flagship smartphone in Australia includes hardware and software purpose-built for AR. A huge audience is ready and waiting. We have an opportunity to craft extraordinary, innovative work. But to get there, we need to push our creative thinking a little harder, writes Gil Fewster.

Gil Fewster

Creative technologist, The Royals

Does your brand need a personality review?

There are five tell-tale signs your brand needs to take a long hard look at itself.

Charlie Rose

Senior Strategy Consultant, Principals

great case study, content has always proved to be an integral part of making a brand, now social media marketing is also one tool that ca...

Govind Dadhich

How a brand facelift and content strategy turned real estate software, Rockend, around

Read more

Why it's important for me to know that? I don't get it, sorry.

James Fogle

7 things you need to know about Facebook's mood experiment

Read more

Info graphic have proven to be very useful to create brand awareness and drive traffic. Thanks for sharing these Information.Graphic Desi...

Govind Dadhich

Image intelligence:10 must-see infographics for marketers

Read more

Best web hosting packages Vancouver WA understands that only technical support and domain associated email address can bring huge leads ...

Radiata Solutions

6 Ways to ramp up Social Media to Your Web Design

Read more

I had the same vision about change from CX terminology to HX. Even with almost the same title: 'Forget customer experience...' https://ww...

Ekaterina Khramkova

Forget customer experience, human experience is marketing's next frontier

Read more

Latest Podcast

More podcasts

Sign in