Broadcaster will be offering virtual reality and 360-degree footage from the 2016 Rio Games via its mobile app
Channel Seven viewers are being given the opportunity to watch the 2016 Olympic Games in Rio with a 360-degree view after the broadcaster announced it will offer virtual reality footage digitally.
The 7Roi VR 2016 app will include up to 100 hours of VR and 360-degree programming stretching from footage of the opening and closing ceremonies through to men’s basketball, gymnastics, track and field, beach volleyball, diving, boxing and fencing. On-demand highlights from each day will also be available from Channel Seven’s Facebook presence.
The VR content will be available to Samsung Galaxy smartphones that are compatible with the vendor’s Gear VR headsets, while 360-degree video is available solely using the app.
Seven West Media chief revenue officer and event director, Olympic games, Kurt Burnette, said this year’s Olympic Games is expected to draw the largest aggregated audience ever seen across platforms and screens.
“The Games content delivered and curated by Seven will be seen, heard, shared and discussed in many new ways with Seven as the driver,”he claimed. “This move further underlines Seven’s commitment to innovation and our mission to increase out content’s presence in new forms of delivery.”
The broadcaster’s chief digital officer, Clive Dickens, added that the partnership between it and Samsung would give consumers the ability to experience live VR sports events for the first time.
VR content has been dominating headlines in recent weeks. Other brands embarking on their own VR experiences include Movie World’s 360-degree VR roller coaster ride, which is being merged with the physical experience; Australia Zoo’s animal interactions; the NRL’s virtual State of Origin; the Sydney Opera House’s VR iconic sails tour; and Tourism Australia’s immersive VR aquatic and coastal experiences.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.
If you’re in any customer-centric role, you’ll likely be familiar with the Net Promoter Score (NPS) – one of the most popular tools for brands to measure their customer sentiment.
Most marketing theory was established in the context of stable employment relationships. From front-line staff to marketing strategists and brand managers, employees generally enjoyed job security with classic benefits such as superannuation plans, stable income streams, employment rights, training, sabbaticals and long-service leave.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Thank you! That was useful to know.
Belia Adam
Why your best social marketing brand tool could be hiding in plain sight
Because you are missing the point of the term "disruption"
Sean
Uber for the truckies: How one Aussie startup is disrupting the freight industry
Absolutely agree with this ... Facebook doesn't care what adds they show. You report an add for fake news/scam and it just remains "open...
Quasi Carbon
Unilever CMO threatens Facebook, Google with digital advertising boycott
How to create Pinball game in 4 minshttps://youtu.be/S1bsp7del3M
Alex Atmavan
Rethinking gamification in marketing
True Local - one of the least credible review sites on the entire internet.
MyNameIsStomp
Former Virgin Mobile CMO and CEO joins oOh! as first customer chief