Channel 7 offers Olympic Games viewers VR and 360-degree video

Broadcaster will be offering virtual reality and 360-degree footage from the 2016 Rio Games via its mobile app

Channel Seven viewers are being given the opportunity to watch the 2016 Olympic Games in Rio with a 360-degree view after the broadcaster announced it will offer virtual reality footage digitally.

The 7Roi VR 2016 app will include up to 100 hours of VR and 360-degree programming stretching from footage of the opening and closing ceremonies through to men’s basketball, gymnastics, track and field, beach volleyball, diving, boxing and fencing. On-demand highlights from each day will also be available from Channel Seven’s Facebook presence.

The VR content will be available to Samsung Galaxy smartphones that are compatible with the vendor’s Gear VR headsets, while 360-degree video is available solely using the app.

Seven West Media chief revenue officer and event director, Olympic games, Kurt Burnette, said this year’s Olympic Games is expected to draw the largest aggregated audience ever seen across platforms and screens.

“The Games content delivered and curated by Seven will be seen, heard, shared and discussed in many new ways with Seven as the driver,”he claimed. “This move further underlines Seven’s commitment to innovation and our mission to increase out content’s presence in new forms of delivery.”

The broadcaster’s chief digital officer, Clive Dickens, added that the partnership between it and Samsung would give consumers the ability to experience live VR sports events for the first time.

VR content has been dominating headlines in recent weeks. Other brands embarking on their own VR experiences include Movie World’s 360-degree VR roller coaster ride, which is being merged with the physical experience; Australia Zoo’s animal interactions; the NRL’s virtual State of Origin; the Sydney Opera House’s VR iconic sails tour; and Tourism Australia’s immersive VR aquatic and coastal experiences.


Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 things marketers need to do to get better in buy in when presenting

Presentations are a marketer’s best friend. They can be a concise, targeted and effective form of communication with the potential to make a real impact on your audience.

Emma Bannister

Founder and CEO, Presentation Studio

How to overcome negative habitual thinking

One of the greatest challenges facing senior leaders today is what’s going on in their own head.

Lisa Stephenson

Author, success coach, consultant

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

Read more

clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

Read more

haters gonna hate

David Bentley

The purpose of purpose - Brand science - CMO Australia

Read more

Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...

Tejas Potfode

6 Ways to ramp up Social Media to Your Web Design

Read more

We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

Read more

Latest Podcast

More podcasts

Sign in