New IAB CEO calls on industry to inform new digital agenda

Vijay Solanki launches a new tour to meet with marketers and agencies to better understand key digital issues and opportunities

IAB Australia’s new CEO is taking to the streets and staging a series of meetings across the country in order to gain better insights into the association’s role in supporting digital businesses.

Vijay Solanki, who took over the CEO reins from Alice Manners in July, is embarking on a ‘First50’ tour in order to meet with 50 key organisations and stakeholders in the digital industry over coming months. He’s also asked interested agencies and marketers with a view on the IAB to contact him directly in order to expand the scope of his industry learnings.

The ambition is to gain more industry feedback and understanding of digital issues and opportunities before putting his own stamp on the association’s initiatives and approach.

“I’m taking a marketing approach combining qualitative and quantitative research to build a future looking proposition and strategy for the IAB,” Solanki said in a statement. “I’m keen to engage senior marketers an agency heads as well as publishers in this research process to ensure we hear from a cross-section of our stakeholders.”

In addition, the IAB is planning several Digital Immersion Days, which industry stakeholders can participate in that will further help the IAB’s platform and remit around digital.

Manners took over as IAB chief in August 2013 and left in May. Solanki came from Southern Cross Austereo and was most recently the radio network’s chief digital officer. He has more than 20 years’ experience in international marketing, digital, brand strategy and media.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu


Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

What the modern gig economy is doing to customer experience

Most marketing theory was established in the context of stable employment relationships. From front-line staff to marketing strategists and brand managers, employees generally enjoyed job security with classic benefits such as superannuation plans, stable income streams, employment rights, training, sabbaticals and long-service leave.

Dr Chris Baumann

Associate professor, Macquarie University

The new data hierarchy

We are all digital lab rats spewing treasure troves of personal data wherever we go.

Gerry Murray

Research director, marketing and sales technology services, IDC

When marketing a business, we can learn a lot from neuroscience

In 2015, a study at MIT suggested an algorithm could predict someone’s behaviour faster and more reliably than humans can.

Michael Jenkins

Founder and director, Shout agency

Because you are missing the point of the term "disruption"

Sean

Uber for the truckies: How one Aussie startup is disrupting the freight industry

Read more

Absolutely agree with this ... Facebook doesn't care what adds they show. You report an add for fake news/scam and it just remains "open...

Quasi Carbon

Unilever CMO threatens Facebook, Google with digital advertising boycott

Read more

How to create Pinball game in 4 minshttps://youtu.be/S1bsp7del3M

Alex Atmavan

Rethinking gamification in marketing

Read more

True Local - one of the least credible review sites on the entire internet.

MyNameIsStomp

Former Virgin Mobile CMO and CEO joins oOh! as first customer chief

Read more

Data-driven marketing solutions are the way forward to inspire customer engagement. Data should be given a long leash when it comes ident...

Claudia

C-suite perspectives: How Ray White's executive perceive marketing's role today

Read more

Latest Podcast

More podcasts

Sign in