Vijay Solanki launches a new tour to meet with marketers and agencies to better understand key digital issues and opportunities
IAB Australia’s new CEO is taking to the streets and staging a series of meetings across the country in order to gain better insights into the association’s role in supporting digital businesses.
Vijay Solanki, who took over the CEO reins from Alice Manners in July, is embarking on a ‘First50’ tour in order to meet with 50 key organisations and stakeholders in the digital industry over coming months. He’s also asked interested agencies and marketers with a view on the IAB to contact him directly in order to expand the scope of his industry learnings.
The ambition is to gain more industry feedback and understanding of digital issues and opportunities before putting his own stamp on the association’s initiatives and approach.
“I’m taking a marketing approach combining qualitative and quantitative research to build a future looking proposition and strategy for the IAB,” Solanki said in a statement. “I’m keen to engage senior marketers an agency heads as well as publishers in this research process to ensure we hear from a cross-section of our stakeholders.”
In addition, the IAB is planning several Digital Immersion Days, which industry stakeholders can participate in that will further help the IAB’s platform and remit around digital.
Manners took over as IAB chief in August 2013 and left in May. Solanki came from Southern Cross Austereo and was most recently the radio network’s chief digital officer. He has more than 20 years’ experience in international marketing, digital, brand strategy and media.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?
Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.
Unless you’ve been marketing under a rock, you’ll probably have questioned whether your media agencies are offering you transparency.
In Episode 10 of this new podcast series, BrandHook MD, Pip Stocks, talks with Country Road GM of brand and customer experience, Col Kennedy, about how brands enabling teams to support the customer no matter what they want to achieve is vital to the engagement equation.
Nice post Brad! very useful information. The retail stores are really mean for every brand I am agree with you. Now Online Service Market...
Srialto
The rise of online retail marketplaces and what they mean for brands
Minor correct Nadia, just wanted to clarify that the "Marketo consultants" that did this work, were actually Hoosh consultants
Fab Capodicasa
What it's taking for Edible Blooms to grow a stronger personalisation strategy
Im not surprise though, been in the industry for couple of years and I feel and see it with my tow eyes how eCommerce platforms innovated...
Jason Smith
Australia Post earmarks $20m for Australian ecommerce innovation investment
For marketers that are "going Agile" I recommend using Ravetree. It's a really powerful suite of tools for Agile project management, reso...
Janice Morgan
7 ways to run your marketing department like a software startup
Over the years very part of our lives has become technological. That’s why I am not surprised to see that Australian home loans are going...
GreatDayTo
Why Aussie Home Loans is embracing digital transformation