Australia Zoo joins VR experience throng

Iconic Queensland zoo launches VR content giving visitors the chance to interact with Australian fauna

The Australia Zoo team (from left): Khemistry's Andy Fyffe, Bindi Irwin, Terri Irwin and Bob Irwin
The Australia Zoo team (from left): Khemistry's Andy Fyffe, Bindi Irwin, Terri Irwin and Bob Irwin

Australia Zoo has partnered on a new virtual reality experience aimed at giving visitors a more interactive look at what it has to offer.

The 360-degree videos give users the opportunity to get close to a case of characters from the zoo, including crocodiles, rhinos, tigers, snakes and giraffes using a VR headset. Footage includes playing with a Sumatran tiger cub, patting a rhino’s nose, soaring over African animals and climbing inside the enclosure with a 4-metre salt water crocodile.

The content was produced by Queensland creative agency, Khemistry, and managed by Australia Zoo marketing director, Darren Gertler.

“Steve [Irwin] believed that interacting with wildlife was the best way to inspire conversation and this new technology will allow our visitors to get up close with some of the zoo’s incredible wildlife and continue that message,” Gertler said. “This footage is sure to change the way Australia Zoo visitors interact and engage with the animals, ensuring a fun experience for visitors of all ages and it will assist us in attracting a new generation of wildlife warriors.”

The project is a first for Khemistry, and director, Ashton Ward, said it signalled a massive shift for wildlife attractions and filmmaking.

“Virtual reality video is no longer a futuristic idea. This technology allows people to go new places and experience new things in a way we’ve never seen before,” he said.

Australia Zoo joins a quickly growing list of local brands adopting VR content as part of their customer engagement efforts.

Other examples launched in recent months include Movie World’s 360-degree VR roller coaster ride, which is being merged with the physical experience; the NRL’s virtual State of Origin; the Sydney Opera House’s VR iconic sails tour; and Tourism Australia’s immersive VR aquatic and coastal experiences.


Read more: New digital index aims to identify consumer perceptions of online marketing

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 things marketers need to do to get better in buy in when presenting

Presentations are a marketer’s best friend. They can be a concise, targeted and effective form of communication with the potential to make a real impact on your audience.

Emma Bannister

Founder and CEO, Presentation Studio

How to overcome negative habitual thinking

One of the greatest challenges facing senior leaders today is what’s going on in their own head.

Lisa Stephenson

Author, success coach, consultant

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

Read more

clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

Read more

haters gonna hate

David Bentley

The purpose of purpose - Brand science - CMO Australia

Read more

Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...

Tejas Potfode

6 Ways to ramp up Social Media to Your Web Design

Read more

We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

Read more

Latest Podcast

More podcasts

Sign in