Australia Zoo joins VR experience throng

Iconic Queensland zoo launches VR content giving visitors the chance to interact with Australian fauna

The Australia Zoo team (from left): Khemistry's Andy Fyffe, Bindi Irwin, Terri Irwin and Bob Irwin
The Australia Zoo team (from left): Khemistry's Andy Fyffe, Bindi Irwin, Terri Irwin and Bob Irwin

Australia Zoo has partnered on a new virtual reality experience aimed at giving visitors a more interactive look at what it has to offer.

The 360-degree videos give users the opportunity to get close to a case of characters from the zoo, including crocodiles, rhinos, tigers, snakes and giraffes using a VR headset. Footage includes playing with a Sumatran tiger cub, patting a rhino’s nose, soaring over African animals and climbing inside the enclosure with a 4-metre salt water crocodile.

The content was produced by Queensland creative agency, Khemistry, and managed by Australia Zoo marketing director, Darren Gertler.

“Steve [Irwin] believed that interacting with wildlife was the best way to inspire conversation and this new technology will allow our visitors to get up close with some of the zoo’s incredible wildlife and continue that message,” Gertler said. “This footage is sure to change the way Australia Zoo visitors interact and engage with the animals, ensuring a fun experience for visitors of all ages and it will assist us in attracting a new generation of wildlife warriors.”

The project is a first for Khemistry, and director, Ashton Ward, said it signalled a massive shift for wildlife attractions and filmmaking.

“Virtual reality video is no longer a futuristic idea. This technology allows people to go new places and experience new things in a way we’ve never seen before,” he said.

Australia Zoo joins a quickly growing list of local brands adopting VR content as part of their customer engagement efforts.

Other examples launched in recent months include Movie World’s 360-degree VR roller coaster ride, which is being merged with the physical experience; the NRL’s virtual State of Origin; the Sydney Opera House’s VR iconic sails tour; and Tourism Australia’s immersive VR aquatic and coastal experiences.


Read more: New digital index aims to identify consumer perceptions of online marketing

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Data has the power to build or burn brands

A brand can be severely wounded by use or misuse of any of its assets and you could say data has the greatest power of all to inflict damage.

Lucy Acheson

Head of data strategy and customer experience, LIDA

Totto and your inorganic future

At Cannes Lions this year we’ve been treated to many artificial intelligence (AI) insights. It’s one of the major discourses of our time.

Richard Brett

CEO, opr

Personas of one and the rise of ‘always there’ marketing

I’ve got some bad news. The ‘always on’ marketing approach that many companies have only just fully implemented is already out of date.

Nigel Roberts

Founding partner and strategy lead, Yell

I am a new satisfied customer with the cryptodriven darkwebsolutions company, they helped me with a very efficient crypter for my company...

Yusef

The CX thinking behind Westfield A/NZ's new brand and digital identity

Read more

I enjoyed reading your article. It all starts from creating a persona of your ideal customer. Once you understand the needs then you can ...

Ardie Cash

4 skills needed for a marketer to sit on boards

Read more

A very prestigious list. Cant wait to see who ends up in this years list. Cheers!!

Diganto

CMO50 2018 is now open for submissions

Read more

Hi, where can I read about the results of the recent Salesforce Digital Advertising 2020 report? I would very much like to look at the an...

Milla Cross

Salesforce chief strategy officer: Why it’s a transformative time for customer service

Read more

I have had that scenario with the mail happen so many times! I never thought anything of it, maybe because I have become desensitized. I ...

Diana Da Silva

Data has the power to build or burn brands - Data-driven marketing - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in