3 brand new virtual reality experiences in action

We check out the latest VR concepts disrupting the world of entertainment, sport and retail launched in July

Companies and brands are quickly embracing VR as a viable concept to captivate customers and take their experiences to the next level.

We take a look at the latest trio of fresh virtual reality offerings from Movieworld, NRL and Alibaba, set to boost engagement for sports lovers, shoppers and thrill seekers both locally and abroad.

Movie World’s 360-degree virtual reality roller coaster

For consumers who want to take their roller coaster ride to the next level, Warner Bros Movie World has unveiled the southern hemisphere’s first virtual reality roller coaster.

The new concept merges technology with the physical experience. Ride goers on the Arkham Asylum coaster can wear a special headset, which syncs the experience to the Barman storyline in 360 degree VR-enabled views, offering a new level of visual effects and multi-dimensional experience.

The ride is set to open in September in the Gold Coast and offers the new VR experience at speeds of up to 85km and 4.2Gs.

NRL’s virtual State of Origin

In an effort to add an innovative spark to Australia’s iconic game, the NRL has partnered with Samsung Australia to launch a VR-enabled State of Origin experience. The new offering means fans can experience the game in 360-degrees from the perspective of players and coaches.

NRL CEO, Todd Greenberg, said for a fan it will feel like being at ANZ Stadium and running out with the Blues in an Origin game.

“That speaks volumes about the sort of fan engagement that our sport is looking to do," Greenberg said. "We're putting fans in places they've never been before – on the sidelines and in the tunnel with the players. We're putting them in the best seat in the house and that's what we're about."

"I didn't know where to look at the start but then the Blues walked out of the tunnel and it felt like you were right there with them," NRL ambassador and former Origin player, Matt King, added. "I've never experienced anything like it and it's good for the NRL to be pioneering this kind of technology."

Alibaba Group’s virtual reality shopping experience

Just months after Ebay and Myer unveiled their new virtual reality store, Chinese ecommerce giant, Alibaba Group, has struck an agreement with Taobao to offer customers a new Buy+ shopping experience.

Making its debut at the inaugural Taobao Maker Festival held in Shanghai as a pilot test, the new technology is set to offer customers a 360-degree panoramic view of products during the shopping process in a customised ‘in-store’ environment.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

What 15 years of emotional intelligence told us about youth media audiences

Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.

Stephanie Winkler

Head of insights, VICE Asia-Pacific

Why efficiency and effectiveness are opposing forces in a marketing tug of war

I’ve been a long-time fan of renowned effectiveness experts, Peter Field and Les Binet, and their work. But while their approach is clearly important, the marketing leader’s challenge to deliver effectiveness more often lies in organisational structure. I see the bigger question being whether a marketing chief has a seat at the executive table, and the ear and respect of the CEO and company board.

Nickie Scriven

CEO, Zenith

Augmented Reality: What’s behind the marketing industry’s failure of imagination?

Every flagship smartphone in Australia includes hardware and software purpose-built for AR. A huge audience is ready and waiting. We have an opportunity to craft extraordinary, innovative work. But to get there, we need to push our creative thinking a little harder, writes Gil Fewster.

Gil Fewster

Creative technologist, The Royals

great case study, content has always proved to be an integral part of making a brand, now social media marketing is also one tool that ca...

Govind Dadhich

How a brand facelift and content strategy turned real estate software, Rockend, around

Read more

Why it's important for me to know that? I don't get it, sorry.

James Fogle

7 things you need to know about Facebook's mood experiment

Read more

Info graphic have proven to be very useful to create brand awareness and drive traffic. Thanks for sharing these Information.Graphic Desi...

Govind Dadhich

Image intelligence:10 must-see infographics for marketers

Read more

Best web hosting packages Vancouver WA understands that only technical support and domain associated email address can bring huge leads ...

Radiata Solutions

6 Ways to ramp up Social Media to Your Web Design

Read more

I had the same vision about change from CX terminology to HX. Even with almost the same title: 'Forget customer experience...' https://ww...

Ekaterina Khramkova

Forget customer experience, human experience is marketing's next frontier

Read more

Latest Podcast

More podcasts

Sign in