3 brand new virtual reality experiences in action

We check out the latest VR concepts disrupting the world of entertainment, sport and retail launched in July

Companies and brands are quickly embracing VR as a viable concept to captivate customers and take their experiences to the next level.

We take a look at the latest trio of fresh virtual reality offerings from Movieworld, NRL and Alibaba, set to boost engagement for sports lovers, shoppers and thrill seekers both locally and abroad.

Movie World’s 360-degree virtual reality roller coaster

For consumers who want to take their roller coaster ride to the next level, Warner Bros Movie World has unveiled the southern hemisphere’s first virtual reality roller coaster.

The new concept merges technology with the physical experience. Ride goers on the Arkham Asylum coaster can wear a special headset, which syncs the experience to the Barman storyline in 360 degree VR-enabled views, offering a new level of visual effects and multi-dimensional experience.

The ride is set to open in September in the Gold Coast and offers the new VR experience at speeds of up to 85km and 4.2Gs.

NRL’s virtual State of Origin

In an effort to add an innovative spark to Australia’s iconic game, the NRL has partnered with Samsung Australia to launch a VR-enabled State of Origin experience. The new offering means fans can experience the game in 360-degrees from the perspective of players and coaches.

NRL CEO, Todd Greenberg, said for a fan it will feel like being at ANZ Stadium and running out with the Blues in an Origin game.

“That speaks volumes about the sort of fan engagement that our sport is looking to do," Greenberg said. "We're putting fans in places they've never been before – on the sidelines and in the tunnel with the players. We're putting them in the best seat in the house and that's what we're about."

"I didn't know where to look at the start but then the Blues walked out of the tunnel and it felt like you were right there with them," NRL ambassador and former Origin player, Matt King, added. "I've never experienced anything like it and it's good for the NRL to be pioneering this kind of technology."

Alibaba Group’s virtual reality shopping experience

Just months after Ebay and Myer unveiled their new virtual reality store, Chinese ecommerce giant, Alibaba Group, has struck an agreement with Taobao to offer customers a new Buy+ shopping experience.

Making its debut at the inaugural Taobao Maker Festival held in Shanghai as a pilot test, the new technology is set to offer customers a 360-degree panoramic view of products during the shopping process in a customised ‘in-store’ environment.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Cannes 2018: The Big Not Easy

This year’s Cannes Lions program is packed full of data, robots, algorithms, voice technology, blockchain, virtual reality, artificial intelligence and machine creativity. But I’m just as interested in more subtle trends and insights.

Richard Brett

CEO, opr

CMOs are talking the CX talk, but not yet walking the walk

Customer experience is eclipsing product as a competitive differentiator. CMOs are recognising this shift and talking the talk. But are they also walking the walk?

Will our manners go the same way as texting when robotic servants take over?

Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.

Katja Forbes

Founder and chief, sfyte

When you use the web daily you really need to think about the safety online. You post all kids of information in the net, your personal i...

Birdie Wyatt

ADMA launches education program to tackle viewability, ad fraud and brand safety

Read more

You're suggesting that Taylor Swift is a non-brand because we don't know who she votes for, and then you suggest developing brand stories...

Brian 't Hart

Why Gartner thinks brands are too uptight about strategy

Read more

Indeed this is the great article but i will love to recommend you to read the case study of Walamrt for get the more and more customers. ...

Eva Buttler

5 steps to customer intelligence success

Read more

here is the good news now you can find the all adobe products at walmart .. read this news here at https://creditcardsfair.com/

Yasir Abbas

Adobe: Tech architecture, talent stopping companies making the experience shift

Read more

Google is more like a utility. Does a road have a brand? No. Do we use it daily? Of course! And the idea of Taylor Swift as an unbrand be...

Davy Adams

Why Gartner thinks brands are too uptight about strategy

Read more

Latest Podcast

More podcasts

Sign in