3 brand new virtual reality experiences in action

We check out the latest VR concepts disrupting the world of entertainment, sport and retail launched in July

Companies and brands are quickly embracing VR as a viable concept to captivate customers and take their experiences to the next level.

We take a look at the latest trio of fresh virtual reality offerings from Movieworld, NRL and Alibaba, set to boost engagement for sports lovers, shoppers and thrill seekers both locally and abroad.

Movie World’s 360-degree virtual reality roller coaster

For consumers who want to take their roller coaster ride to the next level, Warner Bros Movie World has unveiled the southern hemisphere’s first virtual reality roller coaster.

The new concept merges technology with the physical experience. Ride goers on the Arkham Asylum coaster can wear a special headset, which syncs the experience to the Barman storyline in 360 degree VR-enabled views, offering a new level of visual effects and multi-dimensional experience.

The ride is set to open in September in the Gold Coast and offers the new VR experience at speeds of up to 85km and 4.2Gs.

NRL’s virtual State of Origin

In an effort to add an innovative spark to Australia’s iconic game, the NRL has partnered with Samsung Australia to launch a VR-enabled State of Origin experience. The new offering means fans can experience the game in 360-degrees from the perspective of players and coaches.

NRL CEO, Todd Greenberg, said for a fan it will feel like being at ANZ Stadium and running out with the Blues in an Origin game.

“That speaks volumes about the sort of fan engagement that our sport is looking to do," Greenberg said. "We're putting fans in places they've never been before – on the sidelines and in the tunnel with the players. We're putting them in the best seat in the house and that's what we're about."

"I didn't know where to look at the start but then the Blues walked out of the tunnel and it felt like you were right there with them," NRL ambassador and former Origin player, Matt King, added. "I've never experienced anything like it and it's good for the NRL to be pioneering this kind of technology."

Alibaba Group’s virtual reality shopping experience

Just months after Ebay and Myer unveiled their new virtual reality store, Chinese ecommerce giant, Alibaba Group, has struck an agreement with Taobao to offer customers a new Buy+ shopping experience.

Making its debut at the inaugural Taobao Maker Festival held in Shanghai as a pilot test, the new technology is set to offer customers a 360-degree panoramic view of products during the shopping process in a customised ‘in-store’ environment.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

looking for the best quality of SMM Panel ( Social Media Marketing Panel ) is a website where People Buy Social Media Services Such as Fa...

Kavin kyzal

How to manage social media during Covid-19

Read more

Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...

Pierce Fabreverg

Study: Gen Z are huge opportunity for brands

Read more

Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...

Pierce Fabreverg

Board games distributor partners with Deliveroo in business strategy pivot

Read more

Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...

Hugo

New campaign aims to build understanding around scope and impact of dyslexia

Read more

Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...

Pierce Fabreverg

Does your brand need a personality review? - Brand vision - CMO Australia

Read more

Blog Posts

Ensuring post-crisis success

The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.

Riccardo Pasto

senior analyst, Forrester

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Predicting the Future: Marketing science or marketing myth?

Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.

Kathy Benson

Chief client officer, Ipsos

Sign in