3 brand new virtual reality experiences in action

We check out the latest VR concepts disrupting the world of entertainment, sport and retail launched in July

Companies and brands are quickly embracing VR as a viable concept to captivate customers and take their experiences to the next level.

We take a look at the latest trio of fresh virtual reality offerings from Movieworld, NRL and Alibaba, set to boost engagement for sports lovers, shoppers and thrill seekers both locally and abroad.

Movie World’s 360-degree virtual reality roller coaster

For consumers who want to take their roller coaster ride to the next level, Warner Bros Movie World has unveiled the southern hemisphere’s first virtual reality roller coaster.

The new concept merges technology with the physical experience. Ride goers on the Arkham Asylum coaster can wear a special headset, which syncs the experience to the Barman storyline in 360 degree VR-enabled views, offering a new level of visual effects and multi-dimensional experience.

The ride is set to open in September in the Gold Coast and offers the new VR experience at speeds of up to 85km and 4.2Gs.

NRL’s virtual State of Origin

In an effort to add an innovative spark to Australia’s iconic game, the NRL has partnered with Samsung Australia to launch a VR-enabled State of Origin experience. The new offering means fans can experience the game in 360-degrees from the perspective of players and coaches.

NRL CEO, Todd Greenberg, said for a fan it will feel like being at ANZ Stadium and running out with the Blues in an Origin game.

“That speaks volumes about the sort of fan engagement that our sport is looking to do," Greenberg said. "We're putting fans in places they've never been before – on the sidelines and in the tunnel with the players. We're putting them in the best seat in the house and that's what we're about."

"I didn't know where to look at the start but then the Blues walked out of the tunnel and it felt like you were right there with them," NRL ambassador and former Origin player, Matt King, added. "I've never experienced anything like it and it's good for the NRL to be pioneering this kind of technology."

Alibaba Group’s virtual reality shopping experience

Just months after Ebay and Myer unveiled their new virtual reality store, Chinese ecommerce giant, Alibaba Group, has struck an agreement with Taobao to offer customers a new Buy+ shopping experience.

Making its debut at the inaugural Taobao Maker Festival held in Shanghai as a pilot test, the new technology is set to offer customers a 360-degree panoramic view of products during the shopping process in a customised ‘in-store’ environment.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Invest and earn with Coinbloc .us. Guaranteed Weekly ROI, early signals, fast withdrawals among others. I recommend Coinbloc .us as on...

Hans Jensen

Explainer: What marketers need to know about cryptocurrency

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Gartner: Digital isn't enough of a superpower for CMOs anymore

Read more

I normally don’t feel comfortable investing online but because the company I worked for downsized due to the pandemic and I was one of th...

Dave Sigurd

CMO's top 8 martech stories for the week - 9 June 2022

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Creating a marketplace for wellness

Read more

A solution for an retail industry data extraction. https://e-scraper.com/usefu...

"e-Scraper" Data Extracting

​Catchoftheday launches fee-based online shopping club

Read more

Blog Posts

2 hidden ingredients for leadership success CMOs need to know

Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.

Gerard Penna

Leadership advisor, coach

How shifting economic trends are impacting digital media

Between further interest rate rises, inflation​, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.

Kieran Reed

Senior digital manager, Alpha Digital

5 ways to turn imposter syndrome into confidence and conviction

Imposter syndrome. That feeling others will discover you are actually not as good as they expect, and at any point you will be exposed and ridiculed as a fraud. If you can relate to this, then you are not alone.

Rowena Millward

Author, consultant

Sign in