First awards since ADMA took over AIMIA five months ago attracts 123 category finalists
Deepend, RGA Sydney and Liquid Interactive were the big winners of the night at the 22nd annual AMY awards for digital excellence in Sydney.
The awards night is the first event held by AIMIA since it was taken over by ADMA five months ago and took place on 15 July at Sydney’s Ivy Ballroom. The association presented 27 awards out of 123 category finalists as well as 11 highly commended awards.
ADMA and AIMIA CEO, Jodie Sangster, said the awards were an important part of recognising digital brilliance across the industry and reiterated the association’s commitment to holding them annually.
“The AMYs are prestigious awards that reflect the high calibre of digital work produced by some of Australia’s brightest and innovative individuals and businesses,” she told about 300 attendees on the night.
“There has never been a more important time to celebrate and nurture brilliance in digital as it is taking a leading role in not only the marketing and media industry but across all avenues of public and private sector activity across Australia.”
R/GA Sydney was named Grand Prix Winner and also took out Best Digital Advertising or Communication in the Retail and Consumer Goods sub-category for its ‘PWC Closed Loop’ campaign. The agency was also awarded Best use of Social Media or Content in the Entertainment and Media sub-category for its ‘Crash the ARIAs’ efforts.
Digital agency, Deepend, was another to collect several awards on the night. These included Best use of Smartphone or Tablet Device in the Government or Non-Profit sub-category for its Royal Children’s Hospital ‘The Ed’ App; Best Website or Online Service in Entertainment and Media for the ARN website; and Best Website or Online Service for Healthcare and Pharmaceuticals for its ‘enableme’ portal.
Independent Brisbane-based agency, Liquid Interactive, was the other multiple award-winner of the evening with several awards for its Isuzu UTE Australia and MindMatters work.
There were no winners in the Best Digital Start-Up or Best Use of Technology categories.
| Category | Name | Company |
| Best Digital Advertising or Communication – Entertainment and Media | Virgin R U OK? Day | Southern Cross Austereo |
| Best Digital Advertising or Communication – Financial Services | AMP Capital Black Sky Thinking | Apparent |
| Best Digital Advertising or Communication – Government and Not for Profit | What's On' Sydney | Frank Digital |
| Best Digital Advertising or Communication – Healthcare and Pharmaceuticals | Suffering in Silence | Affinity |
| Best Digital Advertising or Communication – Learning and Education | QUT - 15 Megapixels of Fame | BCM |
| Best Digital Advertising or Communication – Retail and Consumer Goods | PWC Closed Loop | R/GA Sydney Grand Prix Winners |
| Best Student Entry | Flying Farm | Flying Farm |
| Best use of Smartphone or Tablet Device – Automotive | Isuzu UTE Australia | Liquid Interactive |
| Best use of Smartphone or Tablet Device – Cultural or Lifestyle | Australia Lives Here | realestate.com.au |
| Best use of Smartphone or Tablet Device – Entertainment and Media | RADIOAPP | Southern Cross Austereo |
| Best use of Smartphone or Tablet Device – Government or Non Profit | Royal Children's Hospital "The Ed" App | Deepend |
| Best use of Smartphone or Tablet Device – Learning and Education | Gallipoli the first day, Centenary Edition | Australian Broadcasting Corporation |
| Best use of Smartphone or Tablet Device – Tourism or Travel | Emirates - Business Class | InMobi |
| Best use of Social Media or Content - Cultural or Lifestyle | Domain Facebook - Avalon Now | Domain Group |
| Best use of Social Media or Content - Entertainment and Media | Crash The ARIAs | R/GA Sydney |
| Best use of Social Media or Content - Financial Services | Rally For Good | R/GA Sydney |
| Best use of Social Media or Content - Learning and Education | Deakin Mood Machine | Hardhat |
| Best use of Social Media or Content - Retail and Consumer Goods | Lucy the Robot | Atomic 212 Group |
| Best Website or Online Service - Automotive | Isuzu UTE Australia | Liquid Interactive |
| Best Website or Online Service - Cultural or Lifestyle | The Boat | SBS Australia |
| Best Website or Online Service - Entertainment and Media | ARN | Deepend |
| Best Website or Online Service - Financial Services | Heritage Bank Calculators | Guerrilla |
| Best Website or Online Service - Government and Non Profit | MindMatters | Liquid Interactive |
| Best Website or Online Service - Healthcare and Pharmaceuticals | enableme | Deepend |
| Best Website or Online Service - Learning and Education | MindMatters | Liquid Interactive |
| Best Website or Online Service - Retail and Consumer Goods | Qantas Points Destination | WiTH Collective |
| Best Website or Online Service - Tourism or Travel | Tourism Australia - Chase The Sun | DT |
Highly Commended Award Recipients
| Category | Name | Company |
| Best Digital Advertising or Communication – Automotive | Sonata Power Plays | VML Australia |
| Best Digital Advertising or Communication – Automotive | People Behind The Pixels | Reactive |
| Best Digital Advertising or Communication – Learning and Education | QUT – Global Goggles | BCM |
| Best Digital Advertising or Communication – Tourism or Travel | Qantas Points Destination | WiTH Collective |
| Best use of Smartphone or Tablet Device - Learning and Education | The Polyglots - Early Learning Languages Australia (ELLA) | Millipede/Education Services Australia |
| Best use of Smartphone or Tablet Device - Retail and Consumer Goods | Steinlager - William Trubridge | InMobi |
| Best use of Social Media or Content - Entertainment and Media | NRL 'Make Your Call' Finals Campaign | Cypha Interactive |
| Best use of Social Media or Content - Tourism or Travel | Vivid Sydney 2015 Social Media Channel | Destination NSW |
| Best Website or Online Service - Cultural or Lifestyle | Qantas Points Destination | WiTH Collective |
| Best Website or Online Service - Government and Non Profit | What's On' Sydney | Frank Digital |
| Best Website or Online Service - Tourism or Travel | BIG4 Holiday Parks website | Lemonade |
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
There’s no denying there’s been a whirlwind of response to the imminent demise of the third-party cookie from all parts of the industry. But as we’ve collectively come to better understand the implications, it’s clear this change is giving the digital advertising industry the opportunity to re-think digital marketing to support core industry use cases, while balancing consumer privacy.
The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
JP 54, D2, and D6 EN590,JET A1 AVAILABLE ON FOB DIP AND TEST IN SELLER TANKWe Can supply Aviation Kerosene,Jet fuel (JP 54-A1,5), Diesel ...
Collins Johnson
Oath to fully acquire Yahoo7 from Seven West Media
This article gave me a better understanding about content creation. I learned a lot like this website https://a2designlab.com/ also offer...
Ryota Miyagi
How Remedy is using digital marketing and commerce to drive conversion
JP 54, D2, and D6 EN590,JET A1 AVAILABLE ON FOB DIP AND TEST IN SELLER TANKWe Can supply Aviation Kerosene,Jet fuel (JP 54-A1,5), Diesel ...
Collins Johnson
Oath to fully acquire Yahoo7 from Seven West Media
JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandateWe currently have Available FOB Rotterdam/Houston for JP54,D2, D6, JetA1 with good and w...
Collins Johnson
3-pronged marketing approach for property disruptor Brickx
With a response rate of 80-90%, a well optimized chatbot is a must-have for every business. Check out this link to explore how you can en...
Drishti Khurana
How NRMA’s Arlo the Koala chatbot won over customers