Google, YouTube and Aldi lead top Aussie brands list

Latest YouGov report on brands in Australia shows top three retain their dominant position mid-year, but sees Apple slipping down the brand rankings

Google, YouTube and Aldi remain the top three brands in Australia but Apple has fallen from fourth to tenth position, according to the latest YouGov rankings.

The mid-year 2016 brand rankings for Australia saw Google and YouTube once again take out first and second position on the list with scores of 27.7 and 27.2 respectively, followed by Aldi in third place (24.3). However, fourth and fifth position have shuffled since the last report in early 2016, with Toyota popping up on the top 10 for the first time to claim fourth position with a score of 23.4.

Facebook also rose up the ranks, claiming fifth with a score of 23.3 after coming in tenth in the previous list.

Rounding out the top 10 are Bunnings (22.5), Samsung (22.3), Qantas (21.4), PayPal (21.3) and Apple (21, a fall of 4 points).

YouGov’s brand index is based on daily tracking of public brand perceptions across multiple sectors, and the latest report is a consolidation of those results for the first half of the year. In Australia, the group tracks 250 brands. Key metrics used include quality, value, customer satisfaction, reputation, recommendation, brand awareness, current and former customer set and purchase consideration.

Each brand is given a buzz score, which can range from 100 to -100 and are compiled by subtracting negative feedback from positive.

Globally, Google made the top 10 list in 15 countries, down from 16 at the beginning of 2016, while YouTube appeared on 15, up from 14. WhatsApp was another strong performer, moving up from seventh to fifth place in the mid-year list globally.

Amazon held onto a dominant position in the US on the brand listings but has slipped globally, YouGov said, and did not appear in any other top 10 country list in mid-2016.

Across specific industries in Australia, Subway received the best buzz score for the dining, quick service restaurant and casual category, while AAMI was top of the list for insurance and PayPal for banking and payments.

In terms of retail devices, Samsung pipped Apple, while in hotels, Hilton came out top. The travel bookings brand list, meanwhile, was led by Trivago.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

How service heterogeneity is impacting engagement

Marketers have long known the importance of standardising products to assure quality and consistency. For services, however, standardisation is much more complex.

Dr Chris Baumann

Associate professor, Macquarie University

Kindness matters in business: why the nice guys finish first

A recent 1000-page Royal Commission report on misconduct in Australia’s financial sector revealed hair-raising stories of excessive commissions, rampant mis-selling and charges levied on the dead. So how do you stop a bank from misleading its customers?

Nick Liddell

Director of Consulting, The Clearing

Myer vs. David Jones: Do cyborgs win?

As two of Australia’s stalwart brands in Myer and David Jones continue their respective journeys through troubled waters, it heralds yet another sign of the shifting business environment and shift towards an experience economy.

Tom Uhlhorn

Founder and strategy director, Tiny CX

nice article

meripadhai

5 things marketers need to do to get better in buy in when presenting

Read more

International business is closely related to marketing or marketing activities carried out by the company. According to Gitman and McDani...

Eko Prasetyo Utomo X

Salesforce: The age of the marketing campaign is over

Read more

Back in 1968 Holden began an appeal to customers who have an interest in competition. It did this with the introduction of the HK GTS 32...

Ben Tate

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

Read more

Your blog post is really good and informative. Thanks for taking time to provide us this useful information with us.Auto wrapping uaeADF ...

Yes Machinery

Image intelligence:10 must-see infographics for marketers

Read more

A debt of gratitude is in order for sharing this marvelous information.I have taken in numerous things from your post

digitech Classes

Lumen CMO strives to make the brand synonymous with anti-ageism

Read more

Latest Podcast

More podcasts

Sign in