Mercedes-Benz Vans looks to tap Australia's startup community with hackathon

Commercial vehicles maker will hold its first hacking day allowing entrepreneurs and creative thinker the chance to customise its Vito van

Mercedes-Benz Vans is looking to grow its reach into Australia’s thriving startup and SMB sectors with a new activation giving entrepreneurs the opportunity to 'pimp' its Vito van.

The car manufacturer’s new initiative, entitled Hack My Van, allows creative and entrepreneurial small business owners and thinkers the opportunity to reimagine the inside of the Vito vehicle.

Those interested in participating must submit their ideas by 27 July. Six teams will then be chosen to participate in a dedicated hacking day on 6 August in Melbourne, where their efforts will be judged by a list of innovative industry judges including award-winning chef and restauranteur, Shane Delia; Unlocked and Tribe advisor and co-founder of Smiling Mind, Jane Martino, and Mercedes-Benz Vans MD for A/NZ, Diane Tarr.

On the day, teams will be required to complete a series of exercises, working alongside a team from Mercedes-Benz Vans, product experts and industrial designers. The winner will secure their own Vito.

The program was created by recently appointed creative agency, The Royals, and is designed to help expand brand awareness of the commercial van in SMB and startup circles, Mercedes-Benz marketing manager, Katherine Gracey, told CMO.

While the company’s vans are popular with traditional commercial sector businesses such as trades and couriers, who see the vehicles “as workhorses”, the brand is also keen to highlight the innovative technology under the hood as well as its versatility, she said.

“It’s about what we can do differently to make a connection into a group of people that are starting up businesses and showcase our product,” Gracey said, adding that the brand wants to be seen as a business partner to Australian organisations.

“You can see the great ideas people small businesses and startups across Australia are coming up with. We’re looking at how we make that connection and associate our vans with this dynamic by bringing in teams to showcase what they are capable of doing using our vans as a canvas to show their potential as creatives and entrepreneurs.”

Mercedes-Benz Vans has also partnered with technology vendor, HP, to use its 3D solution to help with modelling and content development to build the portal on the day.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Natural born leaders

Many business and marketing managers progressing to leadership positions face evolving their focus from operational matters to strategic decision making and planning.

Jean-Luc Ambrosi

Author, marketer

Do you need a loan to pay off your credit or debit? Do you need financial help to set up your own business? Do you need a loan to carry o...

NORA

Facebook: Friction is costing Australian businesses $29 billion a year

Read more

Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...

Sanket Nair

7 businesses successfully implementing chatbots

Read more

Interesting article but what about the employees? There needs to be access to quick cash for everyone involved lest we have yet another '...

Joel Pencer

Suncorp outlines customer investments, digitisation as key to business improvement

Read more

Just printed out this Brad Howarth screed to read tomorrow. I need a good laugh once in a while. Or maybe shed some manly-man tears at th...

Larry A Singleton

What a diversity agenda has done for Kellogg's staff and innovation engagement

Read more

Morons. PC Nazis infiltrating and subverting every level in our lives.These scum have destroyed our education system.Read FrontPage Magaz...

Larry A Singleton

What a diversity agenda has done for Kellogg's staff and innovation engagement

Read more

Latest Podcast

More podcasts

Sign in