Google Cloud acquires video software company Anvato

Anvato’s platform automates various stages involved in the publication and distribution of video content

Google has acquired Anvato, the developer of a video software platform, to shore up its cloud offering in the area of video delivery.

Anvato’s Media Content Platform, used by many large media and entertainment companies including NBCUniversal, Univision and Fox Sports, will complement the efforts of Google Cloud Platform to offer scalable media processing and workflows in the cloud, Belwadi Srikanth, senior product manager for Google Cloud Platform, wrote in a blog post.

The Mountain View, California, company offers software that automates the encoding, editing, publishing and secure distribution of video content across a variety of platforms.

Google Cloud Platform and Anvato teams will work together to deliver cloud technologies that help “businesses in the media and entertainment industry scale their video infrastructure efforts and deliver high-quality, live video and on-demand content to consumers on any device — be it their smartphone, tablet or connected television,” Srikanth wrote.

Anvato said it will deliver on the Google Cloud Platform infrastructure the video processing software technology it already offers pay TV operators, programmers, broadcasters and live event producers.

Google’s cloud rivals such as Microsoft and Amazon Web Services have also made investments in the area of providing services to companies offering video delivery.

AWS has acquired Elemental Technologies, a Portland, Oregon-based provider of technologies for video delivery over the internet. Elemental software helps media and entertainment companies to take live and on-demand video, designed for traditional networks like cable, and reformat it for distribution to PCs, phones and other devices.

Microsoft also offers its Azure Media Services for the delivery of broadcast-quality video streaming and video-on-demand to reach users of commonly-used devices.

“We are thrilled to bring together Anvato with the scale and power of Google Cloud Platform to provide the industry’s best offering for OTT [over-the-top] and mobile video,” Anvato CEO Alper Turgut said in a blog post Thursday.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Designing for a cashless society

More movement has been made toward a cashless society recently, and already we are starting to see enormous implications across our society.

Katja Forbes

Founder and chief, sfyte

Setting advertising objectives for financial performance

I’ll often be talking to clients and at some point say, ‘the most important thing is justifying price’. Then moments later, ‘the most important thing is increasing the size of your customer base’.

Kyle Ross

Strategist, TRP

5 common mistakes to avoid in scalable customer experience

CX is about future-proofing your business by ensuring that your commercial model is always looped into your customers' needs, perceptions, values, beliefs, motivators, and detractors.

Tom Uhlhorn

Founder and strategy director, Tiny CX

Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...

Giridhar Prathap Reddy

Australian Open chalks up strong ticket sales with chatbot

Read more

Hello, where are the explanations of all the levels explained? I'd like to review this with a couple of colleagues. Thanks.

Melinda Gonzalez

CMO launches CMO CX, debuts customer experience maturity assessment

Read more

A great and accurate commentary - today we rarely get true personalisation. On web journeys cookies or logins remember who we are, what w...

Ian Moyse

Salesforce: Personalisation is a long way off what consumers now expect

Read more

Very nice information !! We provide almost every indian satta matka games with fast results. Online Matka play becomes easy with genuine ...

rsgame

Image intelligence:10 must-see infographics for marketers

Read more

One of the best example for email marketing!!This post has completely explained the power of email marketing and how it is beneficial to...

Abhinav Mohan

How email marketing automation is helping this Aussie electrical wholesaler enter the digital age

Read more

Latest Podcast

More podcasts

Sign in