Google Cloud acquires video software company Anvato

Anvato’s platform automates various stages involved in the publication and distribution of video content

Google has acquired Anvato, the developer of a video software platform, to shore up its cloud offering in the area of video delivery.

Anvato’s Media Content Platform, used by many large media and entertainment companies including NBCUniversal, Univision and Fox Sports, will complement the efforts of Google Cloud Platform to offer scalable media processing and workflows in the cloud, Belwadi Srikanth, senior product manager for Google Cloud Platform, wrote in a blog post.

The Mountain View, California, company offers software that automates the encoding, editing, publishing and secure distribution of video content across a variety of platforms.

Google Cloud Platform and Anvato teams will work together to deliver cloud technologies that help “businesses in the media and entertainment industry scale their video infrastructure efforts and deliver high-quality, live video and on-demand content to consumers on any device — be it their smartphone, tablet or connected television,” Srikanth wrote.

Anvato said it will deliver on the Google Cloud Platform infrastructure the video processing software technology it already offers pay TV operators, programmers, broadcasters and live event producers.

Google’s cloud rivals such as Microsoft and Amazon Web Services have also made investments in the area of providing services to companies offering video delivery.

AWS has acquired Elemental Technologies, a Portland, Oregon-based provider of technologies for video delivery over the internet. Elemental software helps media and entertainment companies to take live and on-demand video, designed for traditional networks like cable, and reformat it for distribution to PCs, phones and other devices.

Microsoft also offers its Azure Media Services for the delivery of broadcast-quality video streaming and video-on-demand to reach users of commonly-used devices.

“We are thrilled to bring together Anvato with the scale and power of Google Cloud Platform to provide the industry’s best offering for OTT [over-the-top] and mobile video,” Anvato CEO Alper Turgut said in a blog post Thursday.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

How people buy brands

Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.

Kyle Ross

Strategist, TRP

Is artificial intelligence riddled with bias?

The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.

Katja Forbes

Founder and chief, sfyte

5 things every business can do to drive brand loyalty

If you’re in any customer-centric role, you’ll likely be familiar with the Net Promoter Score (NPS) – one of the most popular tools for brands to measure their customer sentiment.

Catherine Anderson

Chief customer officer, Powershop Australia

At the deeper levels of artificial intelligence, computing machines make all kinds of correlations among whatever data is available to th...

Fraction Tech

Is artificial intelligence riddled with bias? - Customer Design - CMO Australia

Read more

https://myiplookup.com/ - find your ip address and location information in our main page. Also there are many ip tools you can use : IP L...

savefrom

iSelect outlines new approach to arrest ineffective marketing as its reports full-year results

Read more

https://myiplookup.com/ - this website will allow you to View Alexa Ranking and graph Check http headers of a website, tool to compare te...

savefrom

The Star's first CMO creates all-new marketing team

Read more

Good tips to follow. Thank you!

Anna Travis

5 things every business can do to drive brand loyalty

Read more

Thank you! That was useful to know.

Belia Adam

Why your best social marketing brand tool could be hiding in plain sight

Read more

Latest Podcast

More podcasts

Sign in