WebVR support is a work in progress for the Chromium project, which could one day change how we browse the Internet.
Reading your favorite website may be a whole new experience in the near future. As part of its Chromium project Google is apparently working at bringing virtual reality support to its browser.
According to Google’s François Beaufort, the Chrome Beta and Chrome Dev channels have a setting that “allows users to browse the web while using Cardboard or Daydream-ready viewers.”
There’s an an experimental flag found at chrome://flags/#enable-vr-shell that enables a browser shell for VR. He offered a peak at how this could look with 360-degree videos.
Virtual reality is likely to gain wider traction with Google’s browser.
Daydream is Google’s upcoming virtual reality platform, which we got to see for the first time at Google I/O this year. Cardboard is the low-rent VR option that transforms your phone into a VR headset with a viewer that follows Google’s guidelines.
This work by Google should spur the web’s ability to work with virtual reality. While the Samsung browser can visit sites in the company’s Gear VR headset, the experience right now is a little clunky.
Why this matters: Bringing VR to the web is a pretty hefty project, and we’re just at the very early stages. If anyone can transform Chrome into a virtual reality-friendly platform it’s Google, which is behind the very popular browser. It’s an evolving effort that should take shape more clearly as we get closer to an official launch of Daydream and VR hardware from Google.
This year’s Cannes Lions program is packed full of data, robots, algorithms, voice technology, blockchain, virtual reality, artificial intelligence and machine creativity. But I’m just as interested in more subtle trends and insights.
Customer experience is eclipsing product as a competitive differentiator. CMOs are recognising this shift and talking the talk. But are they also walking the walk?
Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
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