A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
WebVR support is a work in progress for the Chromium project, which could one day change how we browse the Internet.
Reading your favorite website may be a whole new experience in the near future. As part of its Chromium project Google is apparently working at bringing virtual reality support to its browser.
According to Google’s François Beaufort, the Chrome Beta and Chrome Dev channels have a setting that “allows users to browse the web while using Cardboard or Daydream-ready viewers.”
There’s an an experimental flag found at chrome://flags/#enable-vr-shell that enables a browser shell for VR. He offered a peak at how this could look with 360-degree videos.
Virtual reality is likely to gain wider traction with Google’s browser.
Daydream is Google’s upcoming virtual reality platform, which we got to see for the first time at Google I/O this year. Cardboard is the low-rent VR option that transforms your phone into a VR headset with a viewer that follows Google’s guidelines.
This work by Google should spur the web’s ability to work with virtual reality. While the Samsung browser can visit sites in the company’s Gear VR headset, the experience right now is a little clunky.
Why this matters: Bringing VR to the web is a pretty hefty project, and we’re just at the very early stages. If anyone can transform Chrome into a virtual reality-friendly platform it’s Google, which is behind the very popular browser. It’s an evolving effort that should take shape more clearly as we get closer to an official launch of Daydream and VR hardware from Google.
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
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