The biggest Australian online shopping mall is set to fight back against the surge of foreign retailers taking over the local market
A new Aussie 'mega mall' is looking to reclaim customers back to buying Australian and to cater for fast-growing online shopping trends which have hit $19.6 billion in the past year.
CEO and founder, Darryl Reeves, said the Aussie 'mega mall' (AMM) was created as a fight back against the huge number of foreign stores coming into Australia and buying their way to the top of search engines.
“In a growing number of categories of retail, it's getting difficult to get an Australian retailer on the first page or two of search engines now,” he said. “We aim to stop this because it's very bad for Australian business, economy and, importantly, it's very bad for Australian people.”
Australian online shopping is showing no signs of slowing. The NAB Online Retail Sales Index for April 2016 revealed Australians spent an estimated $19.6 billion on online retail for 12 months to April 2016.
Reeves said with more than 7 million Australian shoppers, AMM enables shoppers to browse hundreds of aisles and thousands of stores with no need for time-consuming searches, frustrating dead-ends or even fumbling with keypads or keyboards.
“The site is 100 per cent touch, which is perfect for hand-held devices," he claimed. "Every store looks like and works like an app and can be found on page one of the aisle of a shopper's choosing."
Any Australian online store, from large corporates to small stores, can list their online store for free, and there are also 15 premium paid spots available in each category.
“Many businesses can be Skyped directly from the site," Reeves added. "We’re the only business Skype directory anywhere as far as I know,” Mr Reeves said.
Upcoming features include social media links, listings for offline businesses, professionals and B2Bs , auction site, classifieds, loyalty points and an AMM app. Future plans include opening a New Zealand Mega Mall this year, as well as malls in the US, UK and South Africa in 2017.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
Enterprisetalk
Mark
CMO's top 10 martech stories for the week - 9 June
Great e-commerce article!
Vadim Frost
CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes
Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...
jackson13
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
Ella Hall
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Great Sharing thoughts.It is really helps to define marketing strategies. After all good digital marketing plan leads to brand awareness...
Paul F
Driving digital marketing effectiveness