Former Southern Cross Austereo digital chief takes the helm from August
The Interactive Advertising Bureau (IAB) Australia has brought on Southern Cross Austereo’s former chief digital officer as its new CEO.
Vijay Solanki takes over in August from Alice Manners, who announced her resignation in March after nearly three years in the role and left in May.
Solanki was most recently in charge of the digital transformation program at Southern Cross Austereo and has more than 20 years’ experience in international marketing, digital, brand strategy and media. Before the radio role, he was senior director for global digital innovation at Philips, and has also held roles with Unilever, BP, Lastminute and Shazam.
IAB Australia chai, Ed Harrison, said Solanki’s digital marketing background would bring a fresh approach to the association.
“He will be tasked with bringing together an increasingly broad range of stakeholders including advertisers, agencies, media and technology business and charting a new course of growth and increased purpose for IAB as the ‘go to’ partner for all things digital,” he said.
Solanki emphasised the importance of technology and digital in modern marketing leadership and strategy and said he will bring a highly collaborative approach to the CEO’s post.
“My strong roots in marketing strategy and my belief that technology is the armoury of the modern marketer allow me to bring empathy to the role and I intend to use this as I meet senior marketers, agency leads and publishers,” he stated. “Their input will help me shape our strategy to extend IAB’s role as the trusted partner for any organisation navigating the digital world.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
The second episode of CMO’s 3-part video series on how CMO50 luminaries are achieving greater marketing agility has landed!
The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.
Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?
Warren Buffet is an unlikely ally for marketers. But his belief businesses need strategic moats that increase their value in the market while acting as barriers to competitors can offer marketers a new playbook for brand building and driving growth.
who wants to date me I am 9 years old and i am a boy
Jeremy Hawkins
Sink a sub gaming experience signals Subway's renewed brand push
Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...
Caroline Scott
7 ways CMOs can improve their customer engagement game
Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...
Quent Sinder
Why empowering others can help make you a great leader
CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...
Anna Janicka
Sensis rebrands to Thryv and brings business software to Australian SMBs
AI Leasing Assistants have finally arrived for the multifamily industry. With so many to choose from it can be hard to figure out which i...
Alice Labs Pte. Ltd.
CMO's top 8 martech stories for the week - 6 May 2021