Solanki was most recently in charge of the digital transformation program at Southern Cross Austereo and has more than 20 years’ experience in international marketing, digital, brand strategy and media. Before the radio role, he was senior director for global digital innovation at Philips, and has also held roles with Unilever, BP, Lastminute and Shazam.
IAB Australia chai, Ed Harrison, said Solanki’s digital marketing background would bring a fresh approach to the association.
“He will be tasked with bringing together an increasingly broad range of stakeholders including advertisers, agencies, media and technology business and charting a new course of growth and increased purpose for IAB as the ‘go to’ partner for all things digital,” he said.
Solanki emphasised the importance of technology and digital in modern marketing leadership and strategy and said he will bring a highly collaborative approach to the CEO’s post.
“My strong roots in marketing strategy and my belief that technology is the armoury of the modern marketer allow me to bring empathy to the role and I intend to use this as I meet senior marketers, agency leads and publishers,” he stated. “Their input will help me shape our strategy to extend IAB’s role as the trusted partner for any organisation navigating the digital world.”
Creating meaningful brands should be a holistic and considered process. However, all too frequently it’s one that is disparate and reactive, where one objective is prioritized at the expense of all others. So, what are the key pieces to the ‘good’ brand puzzle?
Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.
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