Barlas takes up new marketing chief spot at Electrolux Australia

Appointment is one of newly created marketing leadership roles in Australia's electrical appliances market this week

Anastasia Barlas has switched FMCG for home appliances and joined Electrolux Australia as marketing director for Australasia.

The former Kimberly-Clark consumer marketing chief, who left last November following a restructure of the marketing function, takes up the newly created position with Electrolux on 20 July. She had spent 12 years with the FMCG company in various roles including divisional marketing and management positions.


In a staff memo, Electrolux Australia said Barlas will report operationally to managing director, Mike Putt, and functionally to VP of marketing for Asia-Pacific, Dalia Feldheim.

She will be responsible for driving brand leadership in the major appliance categories, as well developing and executing an integrated marketing strategy across each brand with an emphasis on the group’s ‘Remarkable Consumer Experience’ initiative.

Putt said the group was delighted to have Barlas join to head up the marketing team and noted her experience in product launches and large global organisations.

“Electrolux regularly launches new products and we are looking forward to Anastasia’s leadership in the creative marketing campaigns that accompany these launches, as well as promoting our stable of household brands generally,” he stated.

Seely hires GM of marketing

Australian air conditioning specialist, Seeley International, has also brought on a new general manager of marketing in what it says is a global growth move aimed at accelerate marketing activities and resources.

Mikael Svensson was most recently with vocational training provider, TAFE SA, as general manager of its international unit after overseeing marketing initially. Prior to relocating to Australia in 2012, he worked in several strategic marketing roles for eye health products provider, Bausch+Lomb in Sweden and the UK, including medical marketing and communication vision care in Europe, the Middle East and Africa, as well as the global vision care marketing team.

Seeley International founder and executive chairman, Frank Seeley, said Mikael would play a pivotal role in building the company’s reputation and growing market share across its entire product range. Brands include Breezair, Braemar, Coolair, Convair, Aira, Coolerado and Climate Wizard.

“Seeley International’s market dominance and strong international growth trend continues, and with more than a decade of experience working in very senior marketing executive roles, Mikael is a valuable addition to the team,” Seeley said.

Svensson highlighted Seeley’s innovation, product quality and growth opportunities as key reasons for joining the team.

“Seeley International is such an innovative market leader, and with all its high quality leading brands, I look forward to expanding the marketing of its unique range of product and services, as well as bringing new, innovative technology to Australia and international markets,” he said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

Can marketers trust agencies again?

Unless you’ve been marketing under a rock, you’ll probably have questioned whether your media agencies are offering you transparency.

Nic Halley

Founder and managing director, Mindbox

Minor correct Nadia, just wanted to clarify that the "Marketo consultants" that did this work, were actually Hoosh consultants

Fab Capodicasa

What it's taking for Edible Blooms to grow a stronger personalisation strategy

Read more

Im not surprise though, been in the industry for couple of years and I feel and see it with my tow eyes how eCommerce platforms innovated...

Jason Smith

Australia Post earmarks $20m for Australian ecommerce innovation investment

Read more

For marketers that are "going Agile" I recommend using Ravetree. It's a really powerful suite of tools for Agile project management, reso...

Janice Morgan

7 ways to run your marketing department like a software startup

Read more

Over the years very part of our lives has become technological. That’s why I am not surprised to see that Australian home loans are going...

GreatDayTo

Why Aussie Home Loans is embracing digital transformation

Read more

Please be alerted eHarmony is a 17+ years old obsolete site. eHarmony is only supported by a big marketing budget and not by serious scie...

FernandoArdenghi

CMO interview: eHarmony CMO reveals what it takes to foster great team relationships

Read more

Latest Podcast

More podcasts

Sign in