MCN gains a chief data officer

Digital media advertising group brings on international media veteran to head up its data initiatives

Mark Brandon
Mark Brandon

Multi-screen media company, Multi Channel network (MCN), has brought on international media veteran, Mark Brandon, as its chief data officer.

Brandon will lead the group’s Multiview research, insights and analytics team, expand its data roadmap, as well as drive a company-wide data strategy. He’s also tasked with working closely with all company stakeholders, including Foxtel, Network Ten, Fox Sports and Telstra, along with the OzTAM and Quantium research partnerships. He reports directly to CEO, Anthony Fitzgerald.

Brandon has most recently been running his own media consultancy, MB Media Advisory, across Australia, the UK and US. Prior to this, he led advertising and data initiatives at Virgin Media in the UK. He’s also co-owned and run interactive service businesses, and built his career in agencies before working for UK broadcasters, ITV and Channel4 looking after early-stage activities in digital.

According to Fitzgerald, Brandon is one of the most respected media executives globally for advanced advertising and data initiatives. While the role is newly created, Brandon has been working with MCN for some time. He's also assuming responsibilities formerly held by insights and analytics director of Multivie, Murray Love, who moved to Quantium late last year.

“We have been fortunate to have benefitted from Mark’s wisdom and insights in an advisory capacity for some years now, so we are delighted to have persuaded Mark to export his talents and expertise into our market and our business on a more permanent basis,” he said.

“This is a huge gain for MCN and the Australian media industry as Mark brings a unique set of skills and an entrepreneurial approach. MCN has built one of the most accurate and credible data platforms in the world and under his leadership, we look forward to expanding our analytics product suite to the benefit of clients and the industry.”

Brandon said he looked forward to growing initiative such as Multiview and MCN’s programmatic TV offering.

“Data will become an increasingly important part of the dialogue that MCN has with its stakeholders, customers and supply chain partners, and I look forward to making my contribution to shaping those discussions to mutual benefit in the months and years ahead,” he said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

The great unlearning: How brands can assist with the adoption of voice

Mainstream adoption of voice technology will be all about what consumers are learning not to do.

Ash Mustchin

Director, digital and experiences, Principals

Why getting intimate is key to creating a great customer experience

According to CMO’s State of the CMO 2017 research, 83 per cent of CMOs believe customer experience to be central to their role. An interesting stat considering few of us experience great brand experiences.

Pip Stocks

CEO and founder, BrandHook

Creating the ultimate customer-centric environment in 2018

All businesses today that are serious about being successful have adopted a customer-centric environment.

Katja Forbes

Founder and chief, sfyte

'to lesson screen time'LOL someone needs a lesson on how to lessen typos.

Andrew Ward

Golden Circles invests in content play to drive brand purpose

Read more

Hey Nadia, interesting read. We have all read about what your chatbots should offer or have but haven't came across with anything about w...

Ashish K Jain

What not to do when building chatbots and voice-based brand interactions

Read more

There are some many other great solutions compared to the ones you listed here. Our clients left some of those and switched to MARA (getM...

Alexandru Rada

CMO's top 10 martech stories for the week - 9 June

Read more

Charming Shane. You know this is a public forum, right ?

Peter Strohkorb

​CMO Interview: Why aligning sales and marketing drives innovation at Konica Minolta

Read more

I agree customer intimacy is a great way of creating better customer experience. Especially in the Insurance and Financial industry. Her...

Jessicalopez1989

Why getting intimate is key to creating a great customer experience and optimising customer value

Read more

Latest Podcast

More podcasts

Sign in