Multi-screen media company, Multi Channel network (MCN), has brought on international media veteran, Mark Brandon, as its chief data officer.
Brandon will lead the group’s Multiview research, insights and analytics team, expand its data roadmap, as well as drive a company-wide data strategy. He’s also tasked with working closely with all company stakeholders, including Foxtel, Network Ten, Fox Sports and Telstra, along with the OzTAM and Quantium research partnerships. He reports directly to CEO, Anthony Fitzgerald.
Brandon has most recently been running his own media consultancy, MB Media Advisory, across Australia, the UK and US. Prior to this, he led advertising and data initiatives at Virgin Media in the UK. He’s also co-owned and run interactive service businesses, and built his career in agencies before working for UK broadcasters, ITV and Channel4 looking after early-stage activities in digital.
According to Fitzgerald, Brandon is one of the most respected media executives globally for advanced advertising and data initiatives. While the role is newly created, Brandon has been working with MCN for some time. He's also assuming responsibilities formerly held by insights and analytics director of Multivie, Murray Love, who moved to Quantium late last year.
“We have been fortunate to have benefitted from Mark’s wisdom and insights in an advisory capacity for some years now, so we are delighted to have persuaded Mark to export his talents and expertise into our market and our business on a more permanent basis,” he said.
“This is a huge gain for MCN and the Australian media industry as Mark brings a unique set of skills and an entrepreneurial approach. MCN has built one of the most accurate and credible data platforms in the world and under his leadership, we look forward to expanding our analytics product suite to the benefit of clients and the industry.”
Brandon said he looked forward to growing initiative such as Multiview and MCN’s programmatic TV offering.
“Data will become an increasingly important part of the dialogue that MCN has with its stakeholders, customers and supply chain partners, and I look forward to making my contribution to shaping those discussions to mutual benefit in the months and years ahead,” he said.
Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.
Between further interest rate rises, inflation, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.
Imposter syndrome. That feeling others will discover you are actually not as good as they expect, and at any point you will be exposed and ridiculed as a fraud. If you can relate to this, then you are not alone.
Invest and earn with Coinbloc .us. Guaranteed Weekly ROI, early signals, fast withdrawals among others. I recommend Coinbloc .us as on...
Hans Jensen
Explainer: What marketers need to know about cryptocurrency
Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...
Dave Sigurd
Gartner: Digital isn't enough of a superpower for CMOs anymore
I normally don’t feel comfortable investing online but because the company I worked for downsized due to the pandemic and I was one of th...
Dave Sigurd
CMO's top 8 martech stories for the week - 9 June 2022
Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...
Dave Sigurd
Creating a marketplace for wellness
A solution for an retail industry data extraction. https://e-scraper.com/usefu...
"e-Scraper" Data Extracting
Catchoftheday launches fee-based online shopping club