Digital media advertising group brings on international media veteran to head up its data initiatives
Multi-screen media company, Multi Channel network (MCN), has brought on international media veteran, Mark Brandon, as its chief data officer.
Brandon will lead the group’s Multiview research, insights and analytics team, expand its data roadmap, as well as drive a company-wide data strategy. He’s also tasked with working closely with all company stakeholders, including Foxtel, Network Ten, Fox Sports and Telstra, along with the OzTAM and Quantium research partnerships. He reports directly to CEO, Anthony Fitzgerald.
Brandon has most recently been running his own media consultancy, MB Media Advisory, across Australia, the UK and US. Prior to this, he led advertising and data initiatives at Virgin Media in the UK. He’s also co-owned and run interactive service businesses, and built his career in agencies before working for UK broadcasters, ITV and Channel4 looking after early-stage activities in digital.
According to Fitzgerald, Brandon is one of the most respected media executives globally for advanced advertising and data initiatives. While the role is newly created, Brandon has been working with MCN for some time. He's also assuming responsibilities formerly held by insights and analytics director of Multivie, Murray Love, who moved to Quantium late last year.
“We have been fortunate to have benefitted from Mark’s wisdom and insights in an advisory capacity for some years now, so we are delighted to have persuaded Mark to export his talents and expertise into our market and our business on a more permanent basis,” he said.
“This is a huge gain for MCN and the Australian media industry as Mark brings a unique set of skills and an entrepreneurial approach. MCN has built one of the most accurate and credible data platforms in the world and under his leadership, we look forward to expanding our analytics product suite to the benefit of clients and the industry.”
Brandon said he looked forward to growing initiative such as Multiview and MCN’s programmatic TV offering.
“Data will become an increasingly important part of the dialogue that MCN has with its stakeholders, customers and supply chain partners, and I look forward to making my contribution to shaping those discussions to mutual benefit in the months and years ahead,” he said.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
