MCN gains a chief data officer

Digital media advertising group brings on international media veteran to head up its data initiatives

Mark Brandon
Mark Brandon

Multi-screen media company, Multi Channel network (MCN), has brought on international media veteran, Mark Brandon, as its chief data officer.

Brandon will lead the group’s Multiview research, insights and analytics team, expand its data roadmap, as well as drive a company-wide data strategy. He’s also tasked with working closely with all company stakeholders, including Foxtel, Network Ten, Fox Sports and Telstra, along with the OzTAM and Quantium research partnerships. He reports directly to CEO, Anthony Fitzgerald.

Brandon has most recently been running his own media consultancy, MB Media Advisory, across Australia, the UK and US. Prior to this, he led advertising and data initiatives at Virgin Media in the UK. He’s also co-owned and run interactive service businesses, and built his career in agencies before working for UK broadcasters, ITV and Channel4 looking after early-stage activities in digital.

According to Fitzgerald, Brandon is one of the most respected media executives globally for advanced advertising and data initiatives. While the role is newly created, Brandon has been working with MCN for some time. He's also assuming responsibilities formerly held by insights and analytics director of Multivie, Murray Love, who moved to Quantium late last year.

“We have been fortunate to have benefitted from Mark’s wisdom and insights in an advisory capacity for some years now, so we are delighted to have persuaded Mark to export his talents and expertise into our market and our business on a more permanent basis,” he said.

“This is a huge gain for MCN and the Australian media industry as Mark brings a unique set of skills and an entrepreneurial approach. MCN has built one of the most accurate and credible data platforms in the world and under his leadership, we look forward to expanding our analytics product suite to the benefit of clients and the industry.”

Brandon said he looked forward to growing initiative such as Multiview and MCN’s programmatic TV offering.

“Data will become an increasingly important part of the dialogue that MCN has with its stakeholders, customers and supply chain partners, and I look forward to making my contribution to shaping those discussions to mutual benefit in the months and years ahead,” he said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

Can marketers trust agencies again?

Unless you’ve been marketing under a rock, you’ll probably have questioned whether your media agencies are offering you transparency.

Nic Halley

Founder and managing director, Mindbox

Nice post Brad! very useful information. The retail stores are really mean for every brand I am agree with you. Now Online Service Market...

Srialto

The rise of online retail marketplaces and what they mean for brands

Read more

Minor correct Nadia, just wanted to clarify that the "Marketo consultants" that did this work, were actually Hoosh consultants

Fab Capodicasa

What it's taking for Edible Blooms to grow a stronger personalisation strategy

Read more

Im not surprise though, been in the industry for couple of years and I feel and see it with my tow eyes how eCommerce platforms innovated...

Jason Smith

Australia Post earmarks $20m for Australian ecommerce innovation investment

Read more

For marketers that are "going Agile" I recommend using Ravetree. It's a really powerful suite of tools for Agile project management, reso...

Janice Morgan

7 ways to run your marketing department like a software startup

Read more

Over the years very part of our lives has become technological. That’s why I am not surprised to see that Australian home loans are going...

GreatDayTo

Why Aussie Home Loans is embracing digital transformation

Read more

Latest Podcast

More podcasts

Sign in