MCN gains a chief data officer

Digital media advertising group brings on international media veteran to head up its data initiatives

Mark Brandon
Mark Brandon

Multi-screen media company, Multi Channel network (MCN), has brought on international media veteran, Mark Brandon, as its chief data officer.

Brandon will lead the group’s Multiview research, insights and analytics team, expand its data roadmap, as well as drive a company-wide data strategy. He’s also tasked with working closely with all company stakeholders, including Foxtel, Network Ten, Fox Sports and Telstra, along with the OzTAM and Quantium research partnerships. He reports directly to CEO, Anthony Fitzgerald.

Brandon has most recently been running his own media consultancy, MB Media Advisory, across Australia, the UK and US. Prior to this, he led advertising and data initiatives at Virgin Media in the UK. He’s also co-owned and run interactive service businesses, and built his career in agencies before working for UK broadcasters, ITV and Channel4 looking after early-stage activities in digital.

According to Fitzgerald, Brandon is one of the most respected media executives globally for advanced advertising and data initiatives. While the role is newly created, Brandon has been working with MCN for some time. He's also assuming responsibilities formerly held by insights and analytics director of Multivie, Murray Love, who moved to Quantium late last year.

“We have been fortunate to have benefitted from Mark’s wisdom and insights in an advisory capacity for some years now, so we are delighted to have persuaded Mark to export his talents and expertise into our market and our business on a more permanent basis,” he said.

“This is a huge gain for MCN and the Australian media industry as Mark brings a unique set of skills and an entrepreneurial approach. MCN has built one of the most accurate and credible data platforms in the world and under his leadership, we look forward to expanding our analytics product suite to the benefit of clients and the industry.”

Brandon said he looked forward to growing initiative such as Multiview and MCN’s programmatic TV offering.

“Data will become an increasingly important part of the dialogue that MCN has with its stakeholders, customers and supply chain partners, and I look forward to making my contribution to shaping those discussions to mutual benefit in the months and years ahead,” he said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Is customer segmentation dead?

Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.

Richard Taylor

Senior digital strategist, Spinach

How people buy brands

Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.

Kyle Ross

Strategist, TRP

Is artificial intelligence riddled with bias?

The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.

Katja Forbes

Founder and chief, sfyte

This is so cool & Innovative . A Milestone will be created by this.

Digital Marketing Courses

AANA, IAB and MFA chiefs detail first cross-industry digital advertising practices

Read more

“2019 will be the year brands leverage their social capital with consumers to help drive sales, answer questions, and act on the brand’s ...

Engenius

Predictions: 9 digital marketing trends for 2019

Read more

At the deeper levels of artificial intelligence, computing machines make all kinds of correlations among whatever data is available to th...

Fraction Tech

Is artificial intelligence riddled with bias? - Customer Design - CMO Australia

Read more

https://myiplookup.com/ - find your ip address and location information in our main page. Also there are many ip tools you can use : IP L...

savefrom

iSelect outlines new approach to arrest ineffective marketing as its reports full-year results

Read more

https://myiplookup.com/ - this website will allow you to View Alexa Ranking and graph Check http headers of a website, tool to compare te...

savefrom

The Star's first CMO creates all-new marketing team

Read more

Latest Podcast

More podcasts

Sign in