We look at the similarities and differences between marketing leaders in our inaugural CMO50 list
If there’s one thing CMO’s inaugural CMO50 list showcases about Australia’s marketing leaders, it’s that they have a desire to take charge of change, and are willing to extend their knowledge, teams and transform their organisations to make it happen.
The CMO50 is an annual list recognising those who are taking the leading role in developing new ways of thinking within marketing and the wider company using the core assets of data, technology, customer experience and creativity.
One of the first things that became apparent was just how diverse the title ‘CMO’ has become. In fact, two out of five on the list have roles that extend outside the traditional borders of marketing, encompassing ecommerce, CRM, customer service and loyalty, IT and technology, strategy, media, editorial and sales.“There’s no one, other than the CEO, with such a generalist view,” commented one judge and former Qantas CMO, Tim McColl Jones, during the judges’ meeting. “It goes to show just how much the role of marketing has changed,” said fellow judge and former STW Group COO, Chris Savage.
While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?
Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.
Unless you’ve been marketing under a rock, you’ll probably have questioned whether your media agencies are offering you transparency.
In Episode 10 of this new podcast series, BrandHook MD, Pip Stocks, talks with Country Road GM of brand and customer experience, Col Kennedy, about how brands enabling teams to support the customer no matter what they want to achieve is vital to the engagement equation.
Nice post Brad! very useful information. The retail stores are really mean for every brand I am agree with you. Now Online Service Market...
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