We look at the similarities and differences between marketing leaders in our inaugural CMO50 list
If there’s one thing CMO’s inaugural CMO50 list showcases about Australia’s marketing leaders, it’s that they have a desire to take charge of change, and are willing to extend their knowledge, teams and transform their organisations to make it happen.
The CMO50 is an annual list recognising those who are taking the leading role in developing new ways of thinking within marketing and the wider company using the core assets of data, technology, customer experience and creativity.
One of the first things that became apparent was just how diverse the title ‘CMO’ has become. In fact, two out of five on the list have roles that extend outside the traditional borders of marketing, encompassing ecommerce, CRM, customer service and loyalty, IT and technology, strategy, media, editorial and sales.“There’s no one, other than the CEO, with such a generalist view,” commented one judge and former Qantas CMO, Tim McColl Jones, during the judges’ meeting. “It goes to show just how much the role of marketing has changed,” said fellow judge and former STW Group COO, Chris Savage.
Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.
The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.
In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
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