David Jones has shaken up its executive leadership team, a move that sees its GM of marketing, financial services and customer insights depart as well as a new group executive of digital come on-board.
As part of senior management changes announced this week, the department store giant confirmed David Robinson, its group executive of marketing, financial services and customer insights, is leaving the business after two-and-a-half years in the role and more than 15 years with the business.
He will be replaced in an interim capacity by COO, David Thomas.
Robinson took over responsibility for marketing and customer innovation in January 2014, after spending the previous couple of years working on David Jones’omni-channel retailing strategy. The department store has had a patchy history in the ecommerce space, but has seen steady growth in the last couple of years around its digital offering.
The retailer also confirmed its GM of marketing and communications, Victoria Doidge, is also leaving the business, after less than two years in the role.
David Jones is also looking to appoint its first group executive of digital, a role focused on expanding the company’s digital strategy that will report directly to its CEO, John Dixon. The company said an executive search is currently underway for this position.
David Jones has also brought on David Collins as its group executive of merchandise to replace Donna Player, who is leaving the business. Collins has spent 25 years in merchandise and commercial retail roles, most recently at Woolworths South Africa (David Jones’ parent company).
As part of the changes, David Jones is also promoting GM of food, Pieter de Wet, to a group executive position, a move it says reflects the growing importance of its food business.
In a statement, Dixon said David Jones is undergoing a significant transformation that required a new-look leadership team.
“The creation of two new executive roles, combined with the introduction of new skills and experience, reflects key areas of strategic focus and will extend our capabilities during this exciting phase of business development,” he said.
David Jones was purchased by Woolworths Holdings in August 2014, bringing it into the same fold as the Country Road Group.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
Read more: Optus confirms permanent MD of consumer marketing and product
Enterprisetalk
Mark
CMO's top 10 martech stories for the week - 9 June
Great e-commerce article!
Vadim Frost
CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes
Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...
jackson13
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
Ella Hall
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Great Sharing thoughts.It is really helps to define marketing strategies. After all good digital marketing plan leads to brand awareness...
Paul F
Driving digital marketing effectiveness