Dating website looks to expand its local and regional presence
Dating website, eHarmony, has recruited Pandora Radio’s former marketing leader to become its first marketing director.
Nicole McInnes will join the online site in June and replaces senior marketing manager, Lynsey Tomkinson, who left in May to relocate back to the UK.
McInness has been with Pandora for just under 18 months, and was responsible for launching the music streaming service’s first above-the-line branding campaign as well as its sponsorship of Channel Nine’s The Voice TV show. Before that, she was the CMO of Adshel and has 20 years’experience in marketing roles including with American Express, AAPT and Dell.
EHarmony president and COO, Armen Avedissian, said the new role was created to reflect the company’s growth strategy, which is focused on globalisation, mobilisation and product innovation.
“Australia is one of our most profitable international markets and I am confident that under Nicole’s leadership, we will accelerate our business momentum in Australia and continue to drive strong revenue growth,”he said.
McInnes said she was looking forward to exploring new opportunities for the brand in both Australia as well as the Asia-Pacific region.
“Eharmony is such an iconic brand and it is an honour to be part of a company that has a firm grip on the future and helps bring love to Australians’ lives,” she said.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
It’s day 4 in Cannes and among the ever-growing divergent panels, presentations and workshops spanning from one end of the Croisette to the other, there has been a very real emergence of how artificial intelligence (AI) and machine learning needs to fit into the marketing ecosystem of today and tomorrow.
Does it ever seem like the content you create falls flat on its face or that the leads you’re generating aren’t worth following up?
So you want to be a brand with purpose. But what does it actually mean to build a brand with real meaning?
In the 11th and final episode of the Closing the Gap podcast series, produced by Brandhook, Asahi Beverages’ former marketing strategy director, Darryn Wallace, chats about delivering a true ROI on marketing programs.
It is interesting. Rebrand is very good. Perhaps they should change the logo to something more modern. For example as it is - https://www...
David Hill
Grace Group undergoes first rebrand in 30 years to unify and contemporise
Hey Guys, just one small typo that changes a part of the story :“That was a really big step forward for our company because we didn’t hav...
Damian Young
Chobani tastes success with data analytics platform
This is amazing! Congratulations to Cochlear for continuing to lead innovation in every way!
Chris
How this marketing ops leader is lifting the automation ante at Cochlear
Interesting case! It seems like universities can also benefit from marketing automation. I've started using getresponse some time ago and...
Aaren
How marketing automation is helping drive CX change at Adelaide University
Always great to see and read these success stories and the growth of gamification. This story is very warming and can act as an inspirati...
James Doyle
5 tips to boost engagement with gamification from Donut King