eHarmony appoints Pandora marketer to newly created marketing director's post

Dating website looks to expand its local and regional presence

Nicole McInnes
Nicole McInnes

Dating website, eHarmony, has recruited Pandora Radio’s former marketing leader to become its first marketing director.

Nicole McInnes will join the online site in June and replaces senior marketing manager, Lynsey Tomkinson, who left in May to relocate back to the UK.

McInness has been with Pandora for just under 18 months, and was responsible for launching the music streaming service’s first above-the-line branding campaign as well as its sponsorship of Channel Nine’s The Voice TV show. Before that, she was the CMO of Adshel and has 20 years’experience in marketing roles including with American Express, AAPT and Dell.

EHarmony president and COO, Armen Avedissian, said the new role was created to reflect the company’s growth strategy, which is focused on globalisation, mobilisation and product innovation.

“Australia is one of our most profitable international markets and I am confident that under Nicole’s leadership, we will accelerate our business momentum in Australia and continue to drive strong revenue growth,”he said.

McInnes said she was looking forward to exploring new opportunities for the brand in both Australia as well as the Asia-Pacific region.

“Eharmony is such an iconic brand and it is an honour to be part of a company that has a firm grip on the future and helps bring love to Australians’ lives,” she said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

What the modern gig economy is doing to customer experience

Most marketing theory was established in the context of stable employment relationships. From front-line staff to marketing strategists and brand managers, employees generally enjoyed job security with classic benefits such as superannuation plans, stable income streams, employment rights, training, sabbaticals and long-service leave.

Dr Chris Baumann

Associate professor, Macquarie University

The new data hierarchy

We are all digital lab rats spewing treasure troves of personal data wherever we go.

Gerry Murray

Research director, marketing and sales technology services, IDC

When marketing a business, we can learn a lot from neuroscience

In 2015, a study at MIT suggested an algorithm could predict someone’s behaviour faster and more reliably than humans can.

Michael Jenkins

Founder and director, Shout agency

Because you are missing the point of the term "disruption"

Sean

Uber for the truckies: How one Aussie startup is disrupting the freight industry

Read more

Absolutely agree with this ... Facebook doesn't care what adds they show. You report an add for fake news/scam and it just remains "open...

Quasi Carbon

Unilever CMO threatens Facebook, Google with digital advertising boycott

Read more

How to create Pinball game in 4 minshttps://youtu.be/S1bsp7del3M

Alex Atmavan

Rethinking gamification in marketing

Read more

True Local - one of the least credible review sites on the entire internet.

MyNameIsStomp

Former Virgin Mobile CMO and CEO joins oOh! as first customer chief

Read more

Data-driven marketing solutions are the way forward to inspire customer engagement. Data should be given a long leash when it comes ident...

Claudia

C-suite perspectives: How Ray White's executive perceive marketing's role today

Read more

Latest Podcast

More podcasts

Sign in