Intel partners with Vivid to launch new interactive 3D experience

The new technology means festival goers will be able engage with Vivid's creative installations in new and unprecedented ways

Sydney's creative light festival Vivid Sydney is set to engage with participants on a whole new interactive level with Intel's new 3D facial recognition technology.

The Eyes on the Harbour installation at Darling Harbour uses Intel’s RealSense technology to capture the faces of visitors in 3D and project them onto a 25-metre high water screen. Participants will also receive a link to a short movie of their face projected onto the water theatre which can be shared on social media as a memento of their Intel experience at Vivid Sydney.

Intel’s RealSense technology will also feature throughout this year’s program, engaging users in interactive experiences by bringing human senses to smart devices. The technology allows more natural, intuitive and immersive interactions with devices, including gesture control, 3D mapping, augmented reality and immersive chat.

Intel-sponsored screens fitted with free smartphone charging ports and RealSense technology will be installed in Martin Place and Darling Harbour for the public to access during the festival.

Both screens by JCDecaux will be fitted with RealSense, allowing the public to experience the technology on a first-hand basis. Visitors can immerse themselves in a range of interactive and colourful worlds and backdrops, putting them inside various Vivid scenes.

Intel Australia's national marketing director, Anna Torres, said she looks forward to the public getting hands-on with the technology that powers Vivid Sydney.

“Intel has elevated its offering to the public year-on-year, bringing festivalgoers mesmerising experiences with art and technology that push the limits of imagination," she said. "With our Eyes on the Harbour installation, we’re making previously unimagined experiences a reality.

"A number of the Vivid Sydney Lightwalk artists will use our technology to create artistic and technological masterpieces, which will then come to life through the public’s engagement. With Intel inside, truly amazing experiences happen outside."

Now in its sixth consecutive year as a Vivid Sydney partner, Intel’s footprint will spread across other Vivid Sydney activities, with more announcements to come about their interactive activities during Vivid Sydney.
The interactive screens are live from 31 May – 13 June, from 6pm-11pm each night.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook:, or check us out on Google+:

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

How can a brand remain human in a digital world?

Some commentators estimate that by 2020, 85 per cent of buyer-seller interactions will happen online through social media and video*. That’s only two years away, and pertinent for any marketer.

James Kyd

Global head of brand strategy and marketing, Xero

​Relevance and substance are the keys to marketing’s future

Marketing’s evolution and increased value-add to organisations is making headway in one essential direction: Driving brands to achieve maximum relevance in the heart and minds of customers.

Jean-Luc Ambrosi

Author, marketer

Why doing your job well is the key to innovation

The words ‘power company’ and ‘innovation’ probably don’t seem like a natural combination. In fact, when I first went for a marketing role with an electricity company, I semi-dreaded the work I thought I’d be doing.

Catherine Anderson

Head of marketing, Powershop Australia

Lok knocks it out the park and predicts the future...“People are starting to understand they own their own data, and this will come to a ...


Data regulation key to marketing innovation

Read more

It needs to come from the top. It's not just about buy-in from the leadership team, leadership should be part of the development process ...

Stephen Houraghan

Why getting intimate is key to creating a great customer experience and optimising customer value

Read more

When was this article posted?


Report Reveals the Channels That Really Influence Consumer Purchase Decisions

Read more

sorry, I did not see that my first attempt already posted.


5 ways Australian Unity is driving innovation

Read more

Examples of their "innovation": have had problems with them in their "innova...


5 ways Australian Unity is driving innovation

Read more

Latest Podcast

More podcasts

Sign in