Intel partners with Vivid to launch new interactive 3D experience

The new technology means festival goers will be able engage with Vivid's creative installations in new and unprecedented ways

Sydney's creative light festival Vivid Sydney is set to engage with participants on a whole new interactive level with Intel's new 3D facial recognition technology.

The Eyes on the Harbour installation at Darling Harbour uses Intel’s RealSense technology to capture the faces of visitors in 3D and project them onto a 25-metre high water screen. Participants will also receive a link to a short movie of their face projected onto the water theatre which can be shared on social media as a memento of their Intel experience at Vivid Sydney.

Intel’s RealSense technology will also feature throughout this year’s program, engaging users in interactive experiences by bringing human senses to smart devices. The technology allows more natural, intuitive and immersive interactions with devices, including gesture control, 3D mapping, augmented reality and immersive chat.

Intel-sponsored screens fitted with free smartphone charging ports and RealSense technology will be installed in Martin Place and Darling Harbour for the public to access during the festival.

Both screens by JCDecaux will be fitted with RealSense, allowing the public to experience the technology on a first-hand basis. Visitors can immerse themselves in a range of interactive and colourful worlds and backdrops, putting them inside various Vivid scenes.

Intel Australia's national marketing director, Anna Torres, said she looks forward to the public getting hands-on with the technology that powers Vivid Sydney.

“Intel has elevated its offering to the public year-on-year, bringing festivalgoers mesmerising experiences with art and technology that push the limits of imagination," she said. "With our Eyes on the Harbour installation, we’re making previously unimagined experiences a reality.

"A number of the Vivid Sydney Lightwalk artists will use our technology to create artistic and technological masterpieces, which will then come to life through the public’s engagement. With Intel inside, truly amazing experiences happen outside."

Now in its sixth consecutive year as a Vivid Sydney partner, Intel’s footprint will spread across other Vivid Sydney activities, with more announcements to come about their interactive activities during Vivid Sydney.
The interactive screens are live from 31 May – 13 June, from 6pm-11pm each night.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

To DMP or not to DMP?

There are plenty of brands that can benefit from plugging into a data management platform. But should you engage an agency to run one or bring it in-house?

Ben Willee and Richard Taylor

Spinach Advertising

Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

Marin Software’s digital marketing solution as a short way of streamlining and finding a scalable solution...

Al Drazhev

How BizCover is boosting search advertising success

Read more

It is really inspiring to see that medial psychology & machines are going hand in hand to innovate new things and even are improving ...

CBT Professionals

How psychology is shaping better machine learning

Read more

Anything is achievable when you talk the talk .. good luck

Mo Al Hooti

Data Creative crowns Matt Bates as new CMO

Read more

Great hire and good luck Andrew. I am sure you'll do a fabulous jobRob

Rob

Amaysim marketing and commercial chief joins property tech investment startup

Read more

I need to be reborn before i can grow up & become a contestent.

Kaye Peterkin

Channel Nine's content now streamed digitally on 9Now

Read more

Latest Podcast

More podcasts

Sign in