Intel partners with Vivid to launch new interactive 3D experience

The new technology means festival goers will be able engage with Vivid's creative installations in new and unprecedented ways

Sydney's creative light festival Vivid Sydney is set to engage with participants on a whole new interactive level with Intel's new 3D facial recognition technology.

The Eyes on the Harbour installation at Darling Harbour uses Intel’s RealSense technology to capture the faces of visitors in 3D and project them onto a 25-metre high water screen. Participants will also receive a link to a short movie of their face projected onto the water theatre which can be shared on social media as a memento of their Intel experience at Vivid Sydney.

Intel’s RealSense technology will also feature throughout this year’s program, engaging users in interactive experiences by bringing human senses to smart devices. The technology allows more natural, intuitive and immersive interactions with devices, including gesture control, 3D mapping, augmented reality and immersive chat.

Intel-sponsored screens fitted with free smartphone charging ports and RealSense technology will be installed in Martin Place and Darling Harbour for the public to access during the festival.

Both screens by JCDecaux will be fitted with RealSense, allowing the public to experience the technology on a first-hand basis. Visitors can immerse themselves in a range of interactive and colourful worlds and backdrops, putting them inside various Vivid scenes.

Intel Australia's national marketing director, Anna Torres, said she looks forward to the public getting hands-on with the technology that powers Vivid Sydney.

“Intel has elevated its offering to the public year-on-year, bringing festivalgoers mesmerising experiences with art and technology that push the limits of imagination," she said. "With our Eyes on the Harbour installation, we’re making previously unimagined experiences a reality.

"A number of the Vivid Sydney Lightwalk artists will use our technology to create artistic and technological masterpieces, which will then come to life through the public’s engagement. With Intel inside, truly amazing experiences happen outside."

Now in its sixth consecutive year as a Vivid Sydney partner, Intel’s footprint will spread across other Vivid Sydney activities, with more announcements to come about their interactive activities during Vivid Sydney.
The interactive screens are live from 31 May – 13 June, from 6pm-11pm each night.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Is artificial intelligence riddled with bias?

The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.

Katja Forbes

Founder and chief, sfyte

5 things every business can do to drive brand loyalty

If you’re in any customer-centric role, you’ll likely be familiar with the Net Promoter Score (NPS) – one of the most popular tools for brands to measure their customer sentiment.

Catherine Anderson

Chief customer officer, Powershop Australia

What the modern gig economy is doing to customer experience

Most marketing theory was established in the context of stable employment relationships. From front-line staff to marketing strategists and brand managers, employees generally enjoyed job security with classic benefits such as superannuation plans, stable income streams, employment rights, training, sabbaticals and long-service leave.

Dr Chris Baumann

Associate professor, Macquarie University

Thank you! That was useful to know.

Belia Adam

Why your best social marketing brand tool could be hiding in plain sight

Read more

Because you are missing the point of the term "disruption"

Sean

Uber for the truckies: How one Aussie startup is disrupting the freight industry

Read more

Absolutely agree with this ... Facebook doesn't care what adds they show. You report an add for fake news/scam and it just remains "open...

Quasi Carbon

Unilever CMO threatens Facebook, Google with digital advertising boycott

Read more

How to create Pinball game in 4 minshttps://youtu.be/S1bsp7del3M

Alex Atmavan

Rethinking gamification in marketing

Read more

True Local - one of the least credible review sites on the entire internet.

MyNameIsStomp

Former Virgin Mobile CMO and CEO joins oOh! as first customer chief

Read more

Latest Podcast

More podcasts

Sign in