Batistich to leave Westfield after 9 years as marketing chief

News comes after shopping mall owners announces plans to create a new centralised customer division encompassing marketing, insights and customer

John Batistich
John Batistich

Westfield owner, The Scentre Group, has confirmed the departure of its longstanding marketing chief, John Batistich, after nine years at the helm.

In a statement, the company said Batistich would leave the business at the end of May to pursue new opportunities. The news comes just weeks after the group’s CEO, Peter Allen, announced plans to create a customer experience division, aligning centre management, marketing, digital and insights teams together in order to ensure all of its activities are subjected to a customer-centric lens.

Batistich, who was ranked number 2 in CMO’s first CMO50 in 2015, is a highly respected marketer, first joining Lion Nathan as a brand marketer before moving to Pepsi, The Wrigley Company regionally, and then Westfield.

During his time with the shopping mall owner, the company said Batistich had utilised digital technology and data to transform the customer journey.

“Batistich leaves the organisation well positioned to continue this direction, with major achievements including facilitating our first Web to mall platform, westfield.com.au searchable mall and delivering Scentre Group’s Wi-Fi service and location analytics platform across all 35 Westfield shopping centres in Australia,” the company said in a statement.

According to The Scentre Group, the new division will oversee every single shopper touch point – before, during, and after visits to a Westfield centre - and reflects the business’ desire to have a more direct relationship with shoppers.

Batistich's replacement has not yet been announced.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in