Batistich to leave Westfield after 9 years as marketing chief

News comes after shopping mall owners announces plans to create a new centralised customer division encompassing marketing, insights and customer

John Batistich
John Batistich

Westfield owner, The Scentre Group, has confirmed the departure of its longstanding marketing chief, John Batistich, after nine years at the helm.

In a statement, the company said Batistich would leave the business at the end of May to pursue new opportunities. The news comes just weeks after the group’s CEO, Peter Allen, announced plans to create a customer experience division, aligning centre management, marketing, digital and insights teams together in order to ensure all of its activities are subjected to a customer-centric lens.

Batistich, who was ranked number 2 in CMO’s first CMO50 in 2015, is a highly respected marketer, first joining Lion Nathan as a brand marketer before moving to Pepsi, The Wrigley Company regionally, and then Westfield.

During his time with the shopping mall owner, the company said Batistich had utilised digital technology and data to transform the customer journey.

“Batistich leaves the organisation well positioned to continue this direction, with major achievements including facilitating our first Web to mall platform, westfield.com.au searchable mall and delivering Scentre Group’s Wi-Fi service and location analytics platform across all 35 Westfield shopping centres in Australia,” the company said in a statement.

According to The Scentre Group, the new division will oversee every single shopper touch point – before, during, and after visits to a Westfield centre - and reflects the business’ desire to have a more direct relationship with shoppers.

Batistich's replacement has not yet been announced.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Cannes Part 2: How Adidas is maximising digital while articulating culture

“Retail is not dead”. This was the bold statement made by, Michael Treff, president of Adidas’ digital creative agency, Code and Theory, at this year’s Cannes Lion festival of creativity.

Nickie Scriven

CEO, Zenith

Cannes Part 1: Why brands must put human interactions at the heart of their business

As a Media Juror at this year’s Cannes Lions, I was fortunate enough to attend the world’s most influential festival of creativity and listen to thought-leading marketers from around the globe.

Nickie Scriven

CEO, Zenith

4 creative skills that will be useful forever

In recent times, the clarion call from futurists, economists, marketers, educators and leaders the world over is one of slight panic, “The world is changing and you’re not ready for it!” And of course, they make a very good point.

Kieran Flanagan and Dan Gregory

Speakers, trainers, co-authors

Being an investor who has an understanding of the finance industry, I would question the validity of this article, judging by the impairm...

Rowan

How a customer-led digital transformation has helped this CMO generate $6m in incremental business

Read more

An interesting update considering that today is the easiest way it has ever been to measure contribution to the business as well as the h...

Frederic

State of the CMO 2019: Tenure shortens, pressure is on as marketers strive to demonstrate impact

Read more

I thought this was what Salesforce Audience Studio (formerly Salesforce DMP) was supposed to do. How are a CDP and a DMP different? I'm c...

Tony Ahn

Salesforce announces customer data platform

Read more

Well written Vanessa!! Agreed with your view that human experience is marketing's next frontier. Those businesses who are focused on the ...

Clyde Griffith

Forget customer experience, human experience is marketing's next frontier

Read more

Great tips for tops skills need to develop and stay competitive

Nick

The top skills needed to stay competitive in a rapidly changing workforce

Read more

Latest Podcast

More podcasts

Sign in