Batistich to leave Westfield after 9 years as marketing chief

News comes after shopping mall owners announces plans to create a new centralised customer division encompassing marketing, insights and customer

John Batistich
John Batistich

Westfield owner, The Scentre Group, has confirmed the departure of its longstanding marketing chief, John Batistich, after nine years at the helm.

In a statement, the company said Batistich would leave the business at the end of May to pursue new opportunities. The news comes just weeks after the group’s CEO, Peter Allen, announced plans to create a customer experience division, aligning centre management, marketing, digital and insights teams together in order to ensure all of its activities are subjected to a customer-centric lens.

Batistich, who was ranked number 2 in CMO’s first CMO50 in 2015, is a highly respected marketer, first joining Lion Nathan as a brand marketer before moving to Pepsi, The Wrigley Company regionally, and then Westfield.

During his time with the shopping mall owner, the company said Batistich had utilised digital technology and data to transform the customer journey.

“Batistich leaves the organisation well positioned to continue this direction, with major achievements including facilitating our first Web to mall platform, searchable mall and delivering Scentre Group’s Wi-Fi service and location analytics platform across all 35 Westfield shopping centres in Australia,” the company said in a statement.

According to The Scentre Group, the new division will oversee every single shopper touch point – before, during, and after visits to a Westfield centre - and reflects the business’ desire to have a more direct relationship with shoppers.

Batistich's replacement has not yet been announced.

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

How can a brand remain human in a digital world?

Some commentators estimate that by 2020, 85 per cent of buyer-seller interactions will happen online through social media and video*. That’s only two years away, and pertinent for any marketer.

James Kyd

Global head of brand strategy and marketing, Xero

​Relevance and substance are the keys to marketing’s future

Marketing’s evolution and increased value-add to organisations is making headway in one essential direction: Driving brands to achieve maximum relevance in the heart and minds of customers.

Jean-Luc Ambrosi

Author, marketer

Why doing your job well is the key to innovation

The words ‘power company’ and ‘innovation’ probably don’t seem like a natural combination. In fact, when I first went for a marketing role with an electricity company, I semi-dreaded the work I thought I’d be doing.

Catherine Anderson

Head of marketing, Powershop Australia

When you’re marketing to a customer, a bunch of that marketing data is actually also peace data. You just haven't looked at it that way,”...

Bill Hopkins

CMOs urged to use ‘peace data’ to create brand purpose while affecting positive social change

Read more

eHarmony should be closed forever for fraud!The success rate of eHarmony is less than 10%.eHarmony is ONLY a 17+ years old obsolete site...


eHarmony: How machine learning is leading to better and longer-lasting love matches

Read more ICO relaunch March 14 - April 14 2018. Building a bigger community and more holders will surely move Krios to top exchan...

Mark Dalton

Blockchain pitched as answer to influencer marketing management

Read more

Lok knocks it out the park and predicts the future...“People are starting to understand they own their own data, and this will come to a ...


Data regulation key to marketing innovation

Read more

It needs to come from the top. It's not just about buy-in from the leadership team, leadership should be part of the development process ...

Stephen Houraghan

Why getting intimate is key to creating a great customer experience and optimising customer value

Read more

Latest Podcast

More podcasts

Sign in