News comes after shopping mall owners announces plans to create a new centralised customer division encompassing marketing, insights and customer
Westfield owner, The Scentre Group, has confirmed the departure of its longstanding marketing chief, John Batistich, after nine years at the helm.
In a statement, the company said Batistich would leave the business at the end of May to pursue new opportunities. The news comes just weeks after the group’s CEO, Peter Allen, announced plans to create a customer experience division, aligning centre management, marketing, digital and insights teams together in order to ensure all of its activities are subjected to a customer-centric lens.
Batistich, who was ranked number 2 in CMO’s first CMO50 in 2015, is a highly respected marketer, first joining Lion Nathan as a brand marketer before moving to Pepsi, The Wrigley Company regionally, and then Westfield.
During his time with the shopping mall owner, the company said Batistich had utilised digital technology and data to transform the customer journey.
“Batistich leaves the organisation well positioned to continue this direction, with major achievements including facilitating our first Web to mall platform, westfield.com.au searchable mall and delivering Scentre Group’s Wi-Fi service and location analytics platform across all 35 Westfield shopping centres in Australia,” the company said in a statement.
According to The Scentre Group, the new division will oversee every single shopper touch point – before, during, and after visits to a Westfield centre - and reflects the business’ desire to have a more direct relationship with shoppers.
Batistich's replacement has not yet been announced.
Our latest CMO 2022 readiness episode on the great resignation and staff motivation and leadership is now live!
Headlines of unacceptable waiting times to get onto Qantas will have many brand owners, chief executives and boards thinking, ‘thank goodness that is not us’. But Qantas isn’t the only company being inundated with calls with no reprieve in sight, it’s just dominating headlines right now.
As workers across the country slowly head back to the office, many of us might have forgotten how to deal with one another in person and the best way to persuade someone in a working environment.
The latest census data shows Australia has become a majority migrant nation for the first time. According to the new national data, more than 50 per cent of residents were born overseas or have a migrant parent.
What a great help! You can also use apps like Connecteam to establish great leadership. Not only that your management of employees would ...
Kimberly Wise
Why kindness is the make or break for modern leadership
As an ex employee of 4 years during the growth of the company, I can say that the new management has benefitted the company tremendously,...
Harry
How JobAdder's CMO is bringing the human truth to B2B rebranding
So many words, so little business benefit.
Brett Iredale
How JobAdder's CMO is bringing the human truth to B2B rebranding
This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...
vikram Roy
Gartner 2022 Digital Experience Platforms reveals leading vendor players
Ms Bennett joined in 2017 yet this article states she waited until late 2020 to initiate a project to update the website. The solution t...
Munstar Cook
How Super SA put customers at the heart of its digital transformation