Nine partners with AppNexus to boost Mi9's ad network

The agreement will see mobile and desktop digital display inventory optimised across Nine's digital division

AppNexus' CEO, Brian O’Kelley with Nine’s chief digital and marketing officer, Alex Parsons
AppNexus' CEO, Brian O’Kelley with Nine’s chief digital and marketing officer, Alex Parsons

Nine’s digital division, Mi9, and independent advertising technology company AppNexus partnered to enable AppNexus Publisher Suite to power the future of Mi9’s advertising network.

The agreement will see mobile and desktop digital display inventory from across the Mi9 network forecast, optimised and delivered by the AppNexus Ad Server.

This includes flagship brands ninemsn, 9Now, 9News, Wide World of Sports, ninemsn Honey, ninemsn Coach, ninemsn Pickle and the recently launched travel site ninemsn Elsewhere, plus the Microsoft products MSN, Skype and Outlook. The new platform includes sponsorships, guaranteed delivery, private marketplace and real-time bidding inventory.

“This is an important step in the evolution of Nine Entertainment Co.’s digital portfolio, enabling us to trade with our clients in a more efficient and intelligent way,” Nine’s chief digital and marketing officer, Alex Parsons, said. “Our partnership with AppNexus provides us with the most sophisticated digital advertising platforms in Australia/New Zealand and lays the foundations for a range of new products and innovations that we will bring to market in the back half of 2016 and beyond."

The new partnership will enable agency buyers to be able to buy Mi9 and Microsoft inventory in an automated fashion. On top of this, all clients will have access to accurate forecasting and stable delivery against all campaign objectives.

“With an audience of 15 million* Australians every month, Mi9 offers extensive and valuable audience opportunities, and utilising our Publisher Suite will enable Mi9 to drive even more successful client outcomes,” AppNexus' CEO, Brian O’Kelley, said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Cannes 2018: The Big Not Easy

This year’s Cannes Lions program is packed full of data, robots, algorithms, voice technology, blockchain, virtual reality, artificial intelligence and machine creativity. But I’m just as interested in more subtle trends and insights.

Richard Brett

CEO, opr

CMOs are talking the CX talk, but not yet walking the walk

Customer experience is eclipsing product as a competitive differentiator. CMOs are recognising this shift and talking the talk. But are they also walking the walk?

Will our manners go the same way as texting when robotic servants take over?

Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.

Katja Forbes

Founder and chief, sfyte

You're suggesting that Taylor Swift is a non-brand because we don't know who she votes for, and then you suggest developing brand stories...

Brian 't Hart

Why Gartner thinks brands are too uptight about strategy

Read more

Indeed this is the great article but i will love to recommend you to read the case study of Walamrt for get the more and more customers. ...

Eva Buttler

5 steps to customer intelligence success

Read more

here is the good news now you can find the all adobe products at walmart .. read this news here at https://creditcardsfair.com/

Yasir Abbas

Adobe: Tech architecture, talent stopping companies making the experience shift

Read more

Google is more like a utility. Does a road have a brand? No. Do we use it daily? Of course! And the idea of Taylor Swift as an unbrand be...

Davy Adams

Why Gartner thinks brands are too uptight about strategy

Read more

My father had ALS (amyotrophic lateral sclerosis) for 3 years His first symptoms were weakness in his hands and losing his balance which ...

Janice Tollis

Why Gartner thinks brands are too uptight about strategy

Read more

Latest Podcast

More podcasts

Sign in