New data shows the plethora of skills marketers need in today’s fast evolving marketplace
Recent data launched by online recruitment marketplace Search Party revealed the top skills Australian marketers need to get a new job this year.
The figures show 2016 is all about how marketers can help the business grow and drive revenue in a potentially tough economic climate
While specialist skills such as business development, contract management and sales are a big focus in 2016, social and digital marketing continues to grow in importance, now outstripping older technical skill such as email marketing, copy writing and CRM.
Meanwhile the ‘softer’ skills of creativity and building effective relationships, are key for 2016 over ‘hard’ skills such as technical expertise in different marketing tools.
Top specialist skills recruiters look for include marketing management, social media strategy, business development and digital marketing. Solid sales, contract management, market planning, collaboration and KPI management skills are also highly desirable.
Top general skills recruiters look for include communication skills, planning and creativity. Marketers with good writing skills, project management, relationship building aptitude, attention to detail, focus on training, research and budgeting are also highly sought after, the data found.
A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.
In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.
Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
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