New data shows the plethora of skills marketers need in today’s fast evolving marketplace
Recent data launched by online recruitment marketplace Search Party revealed the top skills Australian marketers need to get a new job this year.
The figures show 2016 is all about how marketers can help the business grow and drive revenue in a potentially tough economic climate
While specialist skills such as business development, contract management and sales are a big focus in 2016, social and digital marketing continues to grow in importance, now outstripping older technical skill such as email marketing, copy writing and CRM.
Meanwhile the ‘softer’ skills of creativity and building effective relationships, are key for 2016 over ‘hard’ skills such as technical expertise in different marketing tools.
Top specialist skills recruiters look for include marketing management, social media strategy, business development and digital marketing. Solid sales, contract management, market planning, collaboration and KPI management skills are also highly desirable.
Top general skills recruiters look for include communication skills, planning and creativity. Marketers with good writing skills, project management, relationship building aptitude, attention to detail, focus on training, research and budgeting are also highly sought after, the data found.
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For a while now, I have been following a fabulous design strategy and research colleague, Tatiana Toutikian, a speculative designer. This is someone specialising in calling out near future phenomena, what the various aspects of our future will be, and how the design we create will support it.
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University of Adelaide Business School and University of South Australia
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