To DMP or not to DMP?
There are plenty of brands that can benefit from plugging into a data management platform. But should you engage an agency to run one or bring it in-house?
Report reveals skills Aussie marketers need to get hired in 2016
New data shows the plethora of skills marketers need in today’s fast evolving marketplace
Recent data launched by online recruitment marketplace Search Party revealed the top skills Australian marketers need to get a new job this year.
The figures show 2016 is all about how marketers can help the business grow and drive revenue in a potentially tough economic climate
While specialist skills such as business development, contract management and sales are a big focus in 2016, social and digital marketing continues to grow in importance, now outstripping older technical skill such as email marketing, copy writing and CRM.
Meanwhile the ‘softer’ skills of creativity and building effective relationships, are key for 2016 over ‘hard’ skills such as technical expertise in different marketing tools.
Top specialist skills recruiters look for include marketing management, social media strategy, business development and digital marketing. Solid sales, contract management, market planning, collaboration and KPI management skills are also highly desirable.
Top general skills recruiters look for include communication skills, planning and creativity. Marketers with good writing skills, project management, relationship building aptitude, attention to detail, focus on training, research and budgeting are also highly sought after, the data found.
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Anything is achievable when you talk the talk .. good luck
Mo Al Hooti
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Great hire and good luck Andrew. I am sure you'll do a fabulous jobRob
Rob
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I need to be reborn before i can grow up & become a contestent.
Kaye Peterkin
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I hope The Block, will continue for many many more seasons.When i die, & grow up, I want yo come back as a contestent.
Kaye Peterkin
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Sounds a bit confusing, but also like there're quite a few benefits. So, it's a good idea to link it with crm and marketing automation? D...
Kirsten
To DMP or not to DMP? - Marketing automation - CMO Australia