New data shows the plethora of skills marketers need in today’s fast evolving marketplace
Recent data launched by online recruitment marketplace Search Party revealed the top skills Australian marketers need to get a new job this year.
The figures show 2016 is all about how marketers can help the business grow and drive revenue in a potentially tough economic climate
While specialist skills such as business development, contract management and sales are a big focus in 2016, social and digital marketing continues to grow in importance, now outstripping older technical skill such as email marketing, copy writing and CRM.
Meanwhile the ‘softer’ skills of creativity and building effective relationships, are key for 2016 over ‘hard’ skills such as technical expertise in different marketing tools.
Top specialist skills recruiters look for include marketing management, social media strategy, business development and digital marketing. Solid sales, contract management, market planning, collaboration and KPI management skills are also highly desirable.
Top general skills recruiters look for include communication skills, planning and creativity. Marketers with good writing skills, project management, relationship building aptitude, attention to detail, focus on training, research and budgeting are also highly sought after, the data found.
While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?
Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.
Unless you’ve been marketing under a rock, you’ll probably have questioned whether your media agencies are offering you transparency.
In Episode 10 of this new podcast series, BrandHook MD, Pip Stocks, talks with Country Road GM of brand and customer experience, Col Kennedy, about how brands enabling teams to support the customer no matter what they want to achieve is vital to the engagement equation.
Minor correct Nadia, just wanted to clarify that the "Marketo consultants" that did this work, were actually Hoosh consultants
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