The Aussie property site revealed its first property messenger bot allowing consumers to find properties by interacting with Facebook Messenger
Australian property-tech site Domain announced the launch of the first property messenger bot on the Facebook Messenger platform, enabling consumers to find property information by engaging with the social media platform.
Domain’s bot allows property searchers exploring a new suburb to use Messenger chat with Domain and ‘drop a pin’, or simply search any location. The Domain bot will then instantly show them properties relevant to their location or search
Meanwhile property searchers wanting to know the value of a house they walk by can start a chat with Domain and ask for a price on any address, even if it’s not for sale. The bot will instantly respond with full a property profile from Domain’s Home Price Guide, which delivers information on 13 million properties in Australia.
According to Domain’s chief product officer, Damon Pezaro, the new interactive feature is set to boost engagement and make the journey easier for Domain users, who can start a Messenger chat, ask for key information they need, and receive an instant response.
“We’re always looking for ways to make searching for property easier and more enjoyable, and our Messenger bot is a great way for people to instantly access the information they need quickly to get ahead in the property market,” he claimed. “Consolidating property search into one of the most popular consumer apps creates a whole new experience for Domain’s audience.”
The mobile-friendly engagement tool is in line with recent statistics showing increased smartphone use across the country, Pezaro said.
“It’s widely cited that consumers spend around 85% of their time using just five smartphone apps each month,” he added. “Creating a Domain bot for Messenger allows a more natural communication interaction and saves consumers time flipping between apps and websites.”
Facebook Australia’s head of eCommerce, Melinda Petrunoff, highlighted the new bot will make customer engagement more fun and interesting across the board.
“We loved seeing how Domain has created new ways within Messenger to make it more fun and interesting for people,” she said. “Working together has been a rewarding collaboration, delivering a leading innovation in the world of property marketing.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
The third and final episode CMO’s 3-part video series on how CMO50 luminaries are achieving greater marketing agility is now live!
I always enjoy those oft-forgotten, in-between moments in any experience. These moments are not necessarily part of any defined experience per se. They likely wouldn’t show up in an organisation’s plans or ideas to help make the customer journey or user flow as simple, easy and seamless as possible.
There’s been a lot of buzz in the advertising industry lately about what’s coined the ‘attention economy’. And it’s fast becoming the new battleground for media channels to prove their wares and to develop and espouse new attention metrics.
Exceptional CMOs do exceptional things for themselves and for those they inspire. At your best you are creative, innovative and inspirational. We have a problem though. We now live in a corporate world that demands sensibility where everything you do is measurable and stakeholders demand predictability – the antithesis of breakthrough and transformation.
I couldn't understand one things why on earth people only talk aboutimpact of digital transformation on banking and finance field instead...
Rajesh Acharya
Digital take-up and experiences help drive Suncorp's solid FY21 performance
Good afternoon,This is a complaint of the process of refunds which does not comply with Australian legislation. Despite a exhaustive req...
shiree Gilroy
Catch Group combines commercial and marketing role
I really appreciate your article. Love your Article. By reading your article, its created an idea in my mind about loyalty strategy to ke...
Jack Reacher
Report: Marketers failing to realise the benefits of customer loyalty programs
One month’s research and we’ve handpicked this generation’s 50 most talented Women CEOs, leading the top multinational companies around t...
Vaishnavi Pillai
Women in leadership the focus on International Women’s Day
Great post!
deen8
What felix Mobile is doing to keep customer support cost-effective