D​omain introduces new Facebook Messenger bot to engage with consumers

The Aussie property site revealed its first property messenger bot allowing consumers to find properties by interacting with Facebook Messenger

Credit: REUTERS/Dado Ruvic
Credit: REUTERS/Dado Ruvic
  • Credit: REUTERS/Dado Ruvic
View all images

Australian property-tech site Domain announced the launch of the first property messenger bot on the Facebook Messenger platform, enabling consumers to find property information by engaging with the social media platform.

Domain’s bot allows property searchers exploring a new suburb to use Messenger chat with Domain and ‘drop a pin’, or simply search any location. The Domain bot will then instantly show them properties relevant to their location or search

Meanwhile property searchers wanting to know the value of a house they walk by can start a chat with Domain and ask for a price on any address, even if it’s not for sale. The bot will instantly respond with full a property profile from Domain’s Home Price Guide, which delivers information on 13 million properties in Australia.

According to Domain’s chief product officer, Damon Pezaro, the new interactive feature is set to boost engagement and make the journey easier for Domain users, who can start a Messenger chat, ask for key information they need, and receive an instant response.

“We’re always looking for ways to make searching for property easier and more enjoyable, and our Messenger bot is a great way for people to instantly access the information they need quickly to get ahead in the property market,” he claimed. “Consolidating property search into one of the most popular consumer apps creates a whole new experience for Domain’s audience.”

The mobile-friendly engagement tool is in line with recent statistics showing increased smartphone use across the country, Pezaro said.

“It’s widely cited that consumers spend around 85% of their time using just five smartphone apps each month,” he added. “Creating a Domain bot for Messenger allows a more natural communication interaction and saves consumers time flipping between apps and websites.”

Facebook Australia’s head of eCommerce, Melinda Petrunoff, highlighted the new bot will make customer engagement more fun and interesting across the board.

“We loved seeing how Domain has created new ways within Messenger to make it more fun and interesting for people,” she said. “Working together has been a rewarding collaboration, delivering a leading innovation in the world of property marketing.”

Domain is the first Australian company to launch this feature, and the bot was designed, developed and deployed within just two days of Facebook launching the developer platform.


Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Craig Davis

​Leadership resilience, startups scaling up, marketing best practices, customer insights - these are just a few of the topics we manage to explore in the latest episode of Conversations over a Cuppa with CMO featuring Craig Davis.

More Videos

JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandateWe currently have Available FOB Rotterdam/Houston for JP54,D2, D6, JetA1 with good and w...

BARYBKIN ALEXANDER ALEXANDROVI

3-pronged marketing approach for property disruptor Brickx

Read more

Was really informative. Customer retention is very important for companies as retaining customers are simpler compared to making new ones...

Bhooshan Shetty

What lies ahead for the future of marketing post-AI

Read more

Good day sir / madamWe CLOSED JOINT-STOCK COMPANY AO KAYUM NEFT OIL COMPANY is one of theleading Oil & Gas trading companies in Russi...

BARYBKIN ALEXANDER ALEXANDROVI

3-pronged marketing approach for property disruptor Brickx

Read more

Good day sir / madamWe CLOSED JOINT-STOCK COMPANY AO KAYUM NEFT OIL COMPANY is one of theleading Oil & Gas trading companies in Russi...

BARYBKIN ALEXANDER ALEXANDROVI

Oath to fully acquire Yahoo7 from Seven West Media

Read more

Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...

Ryota Miyagi

Brene Brown: What it takes to be a brave leader right now

Read more

Blog Posts

Life beyond the cookie: 5 steps to mapping the future of marketing measurement

​There’s no denying there’s been a whirlwind of response to the imminent demise of the third-party cookie from all parts of the industry. But as we’ve collectively come to better understand the implications, it’s clear this change is giving the digital advertising industry the opportunity to re-think digital marketing to support core industry use cases, while balancing consumer privacy.

Natalie Stanbury

Director of research, IAB Australia

Ensuring post-crisis success

The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.

Riccardo Pasto

senior analyst, Forrester

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Sign in