7 ways small businesses can benefit from mobile apps

Small business, mobile marketing and customer experience experts share their tips and advice regarding how mobile applications can help businesses to better engage with customers, keep employees connected and boost the bottom line.

Another advantage of using a mobile payment system for business owners is that “mobile data can be integrated with other apps (via the cloud) far easier than traditional methods,” says David Mercer, founder, SME Pals. “Transactions records are fed straight into other parts of the business, run by different technologies, like accounting, tax and marketing apps, making the entire business more automated, efficient and streamlined.”

5. Mobile communication and collaboration. “Communication and connectivity is key for small businesses,” says Dan Ward, cofounder of mobile app development firm Detroit Labs. “Slack is a great example of a communications platform that can help to minimize email and enhance collaboration. Slack’s mobile app allows you to stay connected wherever you are. It’s incredibly cost effective for small businesses, too.”

“Apps like Slack are great to use on your mobile phone, and [they] enable team collaboration and prioritization of projects for companies of any size,” says Bloem. “They allow you to interact with each other, collaborate and share documents and information all in one place when everyone is on the go.”

Similarly, “Dropbox is essential for small businesses for document sharing,” says Ward. “It offers private folders, shared folders, team folders and the ability to access everything on the go with a great mobile app. Gone are the days of dedicated shared drives and a VPN connection just to access a simple document.”

6. Mobile customer service. Mobile apps can also help businesses better help their customers. “We need to respond to customers within four hours in order to keep our reputation for great service,” says Bloem. “Desk.com allows our team of customer service reps to access customer communications from anywhere, which enables them to keep on top of rising customer demands.”

“We use Zendesk for support tickets and requests from our clients,” says Mark Tuchscherer, cofounder & president, Geeks Chicago. “Zendesk has a native mobile app and we are able to monitor client support tickets and emergencies 24/7.”

7. Mobile CRM and sales support. “When it comes to customer relationship management, mobile CRM gives business owners a wide range of capabilities right at their fingertips,” says Anthony Smith, founder and CEO, Insightly. “Keeping track of tasks, contacts, organizations, opportunities, projects, emails and your calendar can all happen instantly within a mobile application. This alleviates the need to write down important details on old receipts or worse, trying to recall straight from memory.”

With a mobile CRM solution, “instead of stashing business cards in a drawer, business owners and managers can automatically scan and add contact info straight into their CRM and add important notes about their new acquaintance,” he explains. And “by bypassing manual entry, business owners [and salespeople] can save time that is better spent on building customer relationships.”

“By employing a mobile CRM, your [sales] reps can immediately check-in, access their sales pipeline, client information, previous correspondence and quotes and orders while speaking with a client in the field,” explains Oscar Macia, founder & CEO, ForceManager, a mobile sales management solution. “It saves time, looks more professional while providing you, the business owner, with real-time actionable insight of their performance. This insight can be used to adjust your sales strategies and ultimately build a sustainable, predictable growth model for your business.”

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Coles Group's Lisa Ronson

​In this week's instalment of Conversations over a Cuppa with CMO, we talk with Coles Group CMO and our former #1 in the CMO 2018, Lisa Ronson, about how the supermarket giant has approached marketing and customer engagement and how she's coped with the transformative and significant impact of the COVID-19 crisis as a leader and brand strategist.

More Videos

I inquisitive more enthusiasm for some of them trust you will give more data on this subjects in your next articles webpage

Jennifer Reagan

Melbourne Fashion Week: Using digital and insight to drive engagement and attendance

Read more

I recommend only good and reliable information, so see it webpage

Jennifer Reagan

What automated design is going to do to 3D printing and product customisation

Read more

Thanks, that was a really cool read webpage

Jennifer Reagan

Report: Accountability key to marketing's influence in business

Read more

Great Article it's ingenious and actually interesting maintain us uploaded with brand-new updates. its was really beneficial. many thanks...

Jennifer Reagan

Foxtel employs wearable technology to give AFL fans a more sensory experience

Read more

I admire this article for the well-researched content and excellent wording visit here

Jennifer Reagan

Will 3D printing be good for retail?

Read more

Blog Posts

The 10 commandments of marketing in COVID times

With social and economic uncertainty and the changing political landscape, how can CMOs adapt to seize opportunity?

Duncan Wakes-Miller

GM, marketing, Audika Australia and New Zealand

Why direct response advertising is winning this year

In response to the COVID-19 crisis, brands around the globe are going into hibernation and waiting out the ongoing storm. CMOs have dramatically slashed their budgets across every single form of media, digital included.

Sabri Suby

Founder, King Kong

Taking back control of your tech

To win in customer experience, brands need to take back control of their technology.

Michael Titshall

VP, managing director, R/GA Australia

Sign in