Adelaide Zoo deploys iBeacon technology to enhance visitor experience

In partnership with the Specialist Apps Company, Adelaide Zoo is introducing iBeacon and eLocker technologies to enhance visitor and student experience

Adelaide Zoo claims it will become Australia’s first zoo to introduce enhanced visitor content and experiences through beacon technology.

The zoo has partnered with Specialist Apps Company to bring content straight to Bluetooth-enabled devices through iBeacon and eLocker technologies in order to offer visitors access to location-specific information about its animals and conservation work.

The iBeacons will be used to trigger messages on visitor devices, alerting them to points of interest around the zoo and providing interesting and practical information such as species facts, the location of the closest facilities and educational tools. Visitors will be able to download an App and then access a range of experiences at different locations around the Zoo through their Apple or Android device.

The technology means general public and students of all ages will have access to location-specific information based on video, audio and text-based media. Students will be able to access learning trails and use their personalised experiences back in the classroom to continue their learning about animals and conservation.

Zoos SA Zoo Learning's general manager, Jonathan Noble, saw the new technology as a fantastic educational tool, allowing students to unlock fresh information and use it to learn about important animal and conservation issues.

“The app can be adapted for various visitor types, including general visitors, international tourists and school groups,” he said. “Learning opportunities for students at the Zoo will be transformed with the app to provide an interactive learning experience, including quizzes, games and information.”

Beacon technology is currently being used across many industries, including the building, retail and advertising sectors. iBeacons and eLockers and are also being used by many leading museums and galleries around the world, including the National Trust of South Australia and the Sovereign Hill Museums Association in Ballarat to bring tours to life and provide contextual resources as well as to highlight the latest news or other interesting facts.

The new technology is expected to be introduced at Adelaide Zoo in the later part of this year with new learning trails added in 2017.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

How to leverage the Internet of Things to understand consumer intent

'Intent' is the single largest performance marketing variable. It shapes our search queries, dictates our purchase paths and mediates meaningful interactions with brands regardless of channel, media or content type.

Oliver Smith

Business development, Performics Australia

3 ways customer data can increase online sales conversion

Data has been an increasingly critical factor in improving the efficiency and effectiveness of marketing and business operations.

James Bennett

Chief experience officer, Kalido

Our sharing future is both terrifying and exciting

Discussing the future in a realistic fashion is often a disappointing prospect. For all the talk of hoverboards, jetpacks and lightsabers changing the way we do things, the reality tends to end up being something as mundane as a slightly cheaper way to get around the city.

Jason Dooris

CEO and founder, Atomic 212

Hi, i am an Aistralian ALK patient, been on xalkori dec 13 to oct 15 and achieved remission of disease, since been on Ceritinib until no...

gary packer

Pfizer Australia adopts AI-powered digital analyst tool for sales and marketing decision making

Read more

Hi James, shouldn't marketers also be focusing on collecting and utilizing up to date first-party profiling data on customers so that mes...

Tom

3 ways customer data can increase online sales conversion

Read more

Wouldn't reconnecting with younger consumers be in direct contravention of the code on alcohol advertising?

Tim Palmer

Vodka Cruiser reconnects with younger consumers via category-first Facebook Live campaign

Read more

Thanks for the article Jennifer, you raise some interesting points. The supermarket and shopping centre examples particularly struck a c...

Jill Brennan

Why marketers should take note of social robots

Read more

Winning the retail game is really tricky at this point in time. Many retailers have declared themselves as bankrupt. But yes harnessing t...

Vanessa.M.Magers

​Bricks and clicks: Balancing digital and physical to win the retail game

Read more

Latest Podcast

More podcasts

Sign in