YouTube dives into VR, live-streaming with 360 video

It's launching live-streaming 360-degree video for desktops, iOS and Android

Virtual reality and live-stream videos are hot right now and YouTube doesn't want to be left out of the game.

The Google-owned video-sharing website announced today that it is launching live streaming of 360-degree videos - you know, those videos where you can see all around, as well as up and down, in the scene.

The company also is unveiling spatial audio for on-demand YouTube videos, giving users a sense of distance, depth and intensity of sound.

360-degree video YouTube

YouTube today announced live streaming 360-degree video, as well as spatial audio.

"Whether it's a sporting event or a concert or even a family gathering, all of us have had the feeling of wanting to be somewhere we couldn't," wrote Neal Mohan, YouTube's chief product officer, wrote in a blog post. "But these days, virtual reality and 360-degree video can help get you one step closer to actually being at those places and in those moments. Today, we're taking immersive video even further with 360-degree live streaming on YouTube."

Viewers can watch the live stream and 360-degree videos on a tablets, desktop computers or smartphones -- either Apple's iPhones or phones powered by Google's Android. To get the full-on VR effect, you'll need to watch through a virtual-reality headset, like Google's dirt-cheap Cardboard goggles. Cardboard is made of cardboard, which users fold into a headset to hold a phone running the video.

For the full 360-degree effect, users, will need a virtual reality headset.

YouTube's move follows those of other tech industry giants.

Google has its Cardboard virtual reality goggles. Facebook has Oculus Rift, which the company inherited after buying the virtual reality company for upwards of $2 billion.

At Facebook's F8 developer conference last week, Yaser Sheikh, a Facebook Oculus VR researcher and associate professor at Carnegie Mellon University, told a keynote audience that the future of social networking will be focused on social VR.

"We are still in the very early days of marketing virtual reality," said Jeff Kagan, an independent industry analyst. "That means it's important for all the players to stick their flag in the ground as one of the first in the space. This is YouTube putting its flag in the ground."

For something that could grow quickly, today's big tech players need to get onboard now so they're not left behind.

"If they do this, they will remain one of the early leaders," noted Kagan. "If they don't do things like this, they could fade away and be replaced by other leaders."

Rob Enderle, an analyst with the Enderle Group, said the YouTube announcement is good news for virtual reality users since there really isn't a lot of content available yet.

"Live video is a very quick way to generate content, showcase the value of the platform, and provide an experience far closer to actually being there," he added. "This makes YouTube a stronger destination for those that have early VR gear and are in search of content."

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandate,We currently have Available FOB Rotterdam/Houston for JP54,D2, D6,JetA1 with good and w...

Collins Johnson

Oath to fully acquire Yahoo7 from Seven West Media

Read more

Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...

Ryota Miyagi

Why the art of human-centred design has become a vital CX tool

Read more

Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...

Cecille Pabon

Report: Covid effect sees digital events on the rise long-term

Read more

Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family

Sanwataram

Predictions: 14 digital marketing predictions for 2021

Read more

Nice!https://www.live-radio-onli...

OmiljeniRadio RadioStanice Uzi

Google+ and Blogger cozy up with new comment system

Read more

Blog Posts

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Should your business go back to the future?

In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.

Craig Flanders

CEO, Spinach

Sign in