Sales of wearables to jump, as Android starts to catch up to Apple

Smartwatches will make up a quarter of wearable shipments this year, growing to a third by 2020

Makers of wearable computing devices will ship 110 million products in 2016, a big increase from 2015, with Android Wear smartwatches starting to catch up to Apple watchOS devices, IDC predicted.

The number of wearable devices shipped during the year should grow by more than 38 percent from 2015, IDC said Thursday. Smartwatches like the Apple Watch and Android Wear often "capture the spotlight," but other wearable devices make up most of the market, Jitesh Ubrani, senior research analyst for IDC Mobile Device Trackers, said in a statement.

Shipments of smartwatches running Android Wear will grow by an average of 48 percent a year between 2016 and 2020, IDC predicted. Smartwatches using Apple's watchOS will also grow, but only by 22 percent a year, the analyst firm said.

By 2020, Apple will hold a 37.6 market share in smartwatch OSes, and Android Wear a 35 percent share, IDC said.

Fitness trackers now make up a big chunk of wearable sales. Fitness tracker maker Fitbit had nearly 30 percent of the global wearable market share at the end of 2015.

Smartwatches will, however, grow to about a third of the wearable devices shipped in 2020, Ubrani said. One area for potential growth is products from traditional watch makers that include fitness or sleep tracking functionality, he added.

There is "plenty of room for simpler devices" that appeal to people who aren't technophiles, Ubrani said.

The wearables market generate double-digit percentage growth through 2020, with an estimated 237.1 devices shipped that year, IDC predicted.

Watch and wristband wearable shipments will reach 100 million units in 2016, up from 72.2 million in 2015, IDC said. Other form factors, including clothing, eyewear, and so-called hearables, or smart earbuds, will reach 9.8 million units in 2016, it said.

Wearable vendors, led by Fitbit and Apple, shipped 27.4 million devices in the fourth quarter of 2015, up 126.9 percent from the last quarter of 2014, IDC reported last month.

IDC sees Apple's watchOS as maintaining its top market share among smartwatch OSes through 2020. About 14 million smartwatches running watchOS will ship in 2016, and 31 million in 2020, IDC predicted.

The Android Wear OS will nearly catch Apple, however, IDC predicted. About 6.1 million smartwatches running Android Wear will ship in 2016, and 28.8 million in 2020, IDC said.

The Real-Time Operating System, favored by some Chinese device makers, will ship on 8.3 million smartwatches in 2020, up from 1.4 million in 2016, IDC said.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Putting the ‘human element’ back in marketing

During the recent CMO Momentum conference, Paul Mitchell shared how marketing leaders can create cultures that deliver

Paul Mitchell

Managing director, The Human Enterprise

The rise and rise of voice search

In 1982, an AT&T employee by the name of Plotzke predicted the rise of voice: “In fact, it has been predicted that, by 1990, well over half the communications dollars spent by businesses will be for products and services that include voice technologies.

Michael Jenkins

Founder and director, Shout agency

Is design thinking the answer for the next generation of marketing?

The speed and pace of change will never be slower than we’re experiencing today. So in this era of unprecedented change, how can brands meet soaring consumer expectations, stay relevant and deliver differentiated and connected experiences?

Merryn Olifent

Senior consultant, G2 Innovation

DP Apparel bietet große Auswahl Audi Rennbekleidung in Deutschland zu den besten Angeboten. Das Geschäft bietet auch qualitativ hochwerti...

DP apparel

Audi Australia gets a new CMO

Read more

this is a really great news

Vincent Mouton

Mobile-first banking startup showcases fresh brand identity

Read more

Prozac is the brand name of fluoxetine, a prescription drug used to treat depression obsessive-compulsive disorder, and panic disorder. B...

jenson smith

CMO's top 8 martech stories for the week - 19 July 2018

Read more

I have been suffering from (HERPES) disease for the last two years and had constant pain, especially in my knees. During the first year, ...

Steven Kizzy

KPMG Australia appoints ex-Publicis leader as head of brand strategy

Read more

When they say they had to much focus on traditional media, this is code for very bad creative, and very bad category strategy, Clearly th...

Rob

iSelect outlines new approach to arrest ineffective marketing as its reports full-year results

Read more

Latest Podcast

More podcasts

Sign in