ADMA extends reach of new-look education program with 5 partnerships

Association for Data-driven marketing and Advertising says new partner will promote a range of courses covering hot skills areas such as analytics, creative, content, data, digital marketing, mobile and social

ADMA has struck partnerships with five industry associations and organisations to extend availability of its recently relaunched education program, ADMA IQ, across Australia.

The data-driven marketing association has partnered with National Retail Association, the Australian Institute of Superannuation Trustees, the Fundraising Institute of Australia, the Club Managers’ Association of Australia, and the career FAQ Group to offer its modular curriculum, which focuses on building data and digital skills across marketing professionals.

All five partners will promote a selected range of course, from entry-level to advanced covering hot topic areas such as analytics, creative, content, data, digital marketing, marketing technology, mobile, privacy and compliance, search marketing and social, under their respective brands, powered by ADMA IQ.

The news of cross-industry alliances comes just a week after ADMA confirmed a new deal with the Australian Marketing Institute, which sees its education offering extended to the professional institute’s member base under the moniker AMI Online Training, powered by ADMA IQ.

“The well-documented gap in appropriately skilled marketers when it comes to data analytics and data-driven marketing extends across all sectors and sizes of Australian industry,” said ADMA CEO, Jodie Sangster.

“With today’s focus on customer experience, marketing skills are relevant to many roles and these new partnerships will help drive forward data-driven innovation and performance in industry sectors outside of ADMA’s orbit. Our mission is to raise the game in marketing on a national level and our partner organisations will be instrumental in helping us do so.”

There’s no doubt modern marketing functions have become increasingly data and analytics driven, and with the rise of social channels, skills in social media marketing, content development and distribution have also risen to the fore. The latest Hays report on marketing skills most in demand in Q1 this year, for example, highlighted digital marketing and social media strategy, content creation and management.

A similar study by Robert Walters also saw demand for digital and data-driven marketing skills pushing up salary expectations even as most Australian professional sales and marketing salaries remain steady.

In its recent Salary Survey, AIMIA (the Digital Industry Association of Australia) also found the continued skills gap within the digital industry is creating a highly mobile workforce of employees that can easily job hop to more responsibility and pay due to the talent shortage present in the Australian market. Digital professionals in Melbourne and Sydney are much more likely to change employers, with 87 per cent and 83 per cent of the respective digital community open to such change.

In addition, the association found 457 visa represented 10 per cent of the digital industry workforce, 10 times the average for other industries with the national average at 1 per cent. Senior digital executives have a median salary of $200,000, much higher than all other digital job categories, while the overall salary average for digital positions was around $100,000.

AIMIA was acquired by ADMA in February.

“We consulted widely across industry sectors when designing our new curriculum and the refrain was constant: Organisations are keen to embrace new marketing opportunities but are in desperate need of skilled data-driven marketing professionals to do so,” Sangster added.

“These partnerships will combine our respective strengths to provide the highest quality training to a wide audience of professionals.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Will our manners go the same way as texting when robotic servants take over?

Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.

Katja Forbes

Founder and chief, sfyte

Social purpose: Oxygen for your brand health vitals

If trust is the new currency, then we’re in deep trouble. Here's why.

Carolyn Butler-Madden

Founder and CEO, Sunday Lunch

Customer experience disruption: Healthcare faces a bitter pill

Over the past decade, disruptors such as Amazon, Apple and Australia’s Atlassian have delivered technology enhanced customer experiences, which for the most part, have improved customers’ lives and delivered unparalleled growth. Can they do the same for healthcare?

Alex Allwood

Principal, All Work Together

The advancement of AI will make most of human jobs obsolete in the coming 10 to 20 years. Protecting or try to save jobs will make the h...

vallab01

Aussie futurist: Personal AI will be a reality in five years

Read more

are you talking about bbc news here

frank

CMO interview: How BBC Worldwide's marketing lead builds brand purpose and growth

Read more

Toms is definitely my favourite shoe brand! Along with Aurélien. For this summer I bought two pairs of navy Toms espadrilles and a pair o...

Paul Erickson

​The shoe with a good soul: TOMS’ innovations for philanthropic engagement

Read more

I think this is the best article today about the salesforce latest platform. Thanks for taking your own time to discuss this topic, I fee...

Ramramky

Salesforce looks to democratise AI, IoT with latest platform play

Read more

I came across this recently when researching blockchain loyalty point projects. There are quite a few projects. Most are in development a...

Andrew @ EcomLoop

How cryptocurrency is set to change the customer loyalty program model

Read more

Latest Podcast

More podcasts

Sign in