Sampson joins influencer marketing agency board

Todd Sampson adds third board role to his resume and joins Visual Amplifiers

Todd Sampson
Todd Sampson

Iconic agency leader, Todd Sampson, has added a third board role to his resume and joined influencer marketing company, Visual Amplifiers (VAMP).

Sampson, who is already a board member at Qantas as well as Fairfax, and retains a non-executive chairman’s position with creative agency, Leo Burnett, will now join VAMP as a non-executive director.

Sampson is also known for his role as co-host of The Gruen Transfer on the ABC and is also a regular panellist on Network Ten’s The Project. He also co-created the Earth Hour initiative.

VAMP was founded in 2015 and is focused on helping influencers manage brand connections and marketing opportunities through services like talent recruitment, product delivery, reporting, analytics and optimisation. Among the brands served by its social influencer talent pool are eBay, Samsung, Toby’s Estate, ASOS and Uniqlo.

Its co-founder, Ben McGrath, said Sampson brings vast industry experience and knowledge to the business.

“Our ability to attract influential industry leaders of Todd’s calibre to the board within the first 12 months of launching is testament not only to the growth potential of social influencer marketing, but also the strength of VAMP’s model,” he said.

In a statement, Sampson said the word-of-mouth ecosystem naturally cultivates influential personalities for a steadily growing audience.

“Social media continues to disrupt how brands interact with consumers,” he said. “We’ve moved far beyond creating an ad and posting it. Innovators in the industry, like VAMP, are really playing in the ecosystem, using social media, and its passionate content creators and curators, to work smarter and more authentically for them.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Cannes 2018: The Big Not Easy

This year’s Cannes Lions program is packed full of data, robots, algorithms, voice technology, blockchain, virtual reality, artificial intelligence and machine creativity. But I’m just as interested in more subtle trends and insights.

Richard Brett

CEO, opr

CMOs are talking the CX talk, but not yet walking the walk

Customer experience is eclipsing product as a competitive differentiator. CMOs are recognising this shift and talking the talk. But are they also walking the walk?

Will our manners go the same way as texting when robotic servants take over?

Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.

Katja Forbes

Founder and chief, sfyte

My father had ALS (amyotrophic lateral sclerosis) for 3 years His first symptoms were weakness in his hands and losing his balance which ...

Janice Tollis

Why Gartner thinks brands are too uptight about strategy

Read more

The things who have mentioned are very convincing and will certainly work.

Lunna Walker

Xero evolves to fit a changing marketplace

Read more

The use of the virtual reality and the additional reality in marketing are only the first steps to the unlimited possibilities. When you ...

Viri VR

Treasury Wine Estates ramps up consumer engagement with augmented reality app portfolio

Read more

Personally, I know about using virtual reality in VR games or when watching movies. I live in Melbourne and often visit a club - https://...

Rafe Frost

3 brand new virtual reality experiences in action

Read more

Infographics are quick and easy to understand! Pictures indeed speak better than words. SEO in Mumbai

Tanushree

Image intelligence:10 must-see infographics for marketers

Read more

Latest Podcast

More podcasts

Sign in