Sampson joins influencer marketing agency board

Todd Sampson adds third board role to his resume and joins Visual Amplifiers

Todd Sampson
Todd Sampson

Iconic agency leader, Todd Sampson, has added a third board role to his resume and joined influencer marketing company, Visual Amplifiers (VAMP).

Sampson, who is already a board member at Qantas as well as Fairfax, and retains a non-executive chairman’s position with creative agency, Leo Burnett, will now join VAMP as a non-executive director.

Sampson is also known for his role as co-host of The Gruen Transfer on the ABC and is also a regular panellist on Network Ten’s The Project. He also co-created the Earth Hour initiative.

VAMP was founded in 2015 and is focused on helping influencers manage brand connections and marketing opportunities through services like talent recruitment, product delivery, reporting, analytics and optimisation. Among the brands served by its social influencer talent pool are eBay, Samsung, Toby’s Estate, ASOS and Uniqlo.

Its co-founder, Ben McGrath, said Sampson brings vast industry experience and knowledge to the business.

“Our ability to attract influential industry leaders of Todd’s calibre to the board within the first 12 months of launching is testament not only to the growth potential of social influencer marketing, but also the strength of VAMP’s model,” he said.

In a statement, Sampson said the word-of-mouth ecosystem naturally cultivates influential personalities for a steadily growing audience.

“Social media continues to disrupt how brands interact with consumers,” he said. “We’ve moved far beyond creating an ad and posting it. Innovators in the industry, like VAMP, are really playing in the ecosystem, using social media, and its passionate content creators and curators, to work smarter and more authentically for them.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Data has the power to build or burn brands

A brand can be severely wounded by use or misuse of any of its assets and you could say data has the greatest power of all to inflict damage.

Lucy Acheson

Head of data strategy and customer experience, LIDA

Totto and your inorganic future

At Cannes Lions this year we’ve been treated to many artificial intelligence (AI) insights. It’s one of the major discourses of our time.

Richard Brett

CEO, opr

Personas of one and the rise of ‘always there’ marketing

I’ve got some bad news. The ‘always on’ marketing approach that many companies have only just fully implemented is already out of date.

Nigel Roberts

Founding partner and strategy lead, Yell

I am a new satisfied customer with the cryptodriven darkwebsolutions company, they helped me with a very efficient crypter for my company...

Yusef

The CX thinking behind Westfield A/NZ's new brand and digital identity

Read more

I enjoyed reading your article. It all starts from creating a persona of your ideal customer. Once you understand the needs then you can ...

Ardie Cash

4 skills needed for a marketer to sit on boards

Read more

A very prestigious list. Cant wait to see who ends up in this years list. Cheers!!

Diganto

CMO50 2018 is now open for submissions

Read more

Hi, where can I read about the results of the recent Salesforce Digital Advertising 2020 report? I would very much like to look at the an...

Milla Cross

Salesforce chief strategy officer: Why it’s a transformative time for customer service

Read more

I have had that scenario with the mail happen so many times! I never thought anything of it, maybe because I have become desensitized. I ...

Diana Da Silva

Data has the power to build or burn brands - Data-driven marketing - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in