McDonald's transforms Happy Meal boxes into VR googles

McDonald's is dabbling in virtual reality with a Happy Meal box that turns into VR goggles.

Forget about cheap plastic toys. McDonald’s is bringing virtual reality to the Happy Meal in Sweden.

Between March 5 and 12, 3,500 Happy Meal boxes sold in 14 McDonald’s locations in Sweden will transform into Google Cardboard-style virtual reality headsets, according to AdWeek. The headset, called Happy Goggles, is the first global trial for what could be—or at least we hope could be—a wider international release.

Happy Meal buyers take apart their boxes and re-fold parts of it into a cheap virtual reality headset. Then you slide your smartphone into the unit and away you go.

The special event VR goggles coincide with Sweden’s Sportlov holiday, when many families head to the ski slopes. Along with the Happy Goggles boxes, McDonald’s created an accompanying game called Se upp i backen that roughly translates to “watch out on the slopes.” The app teaches children about slope safety and is endorsed by the National Ski Team.

Happy Goggles

McDonald’s Sweden’s Happy Goggles.

It’s not clear if the game is a web app or if you need to download it from the various app stores. We’ve reached out to McDonald’s Sweden for clarification.

Although McDonald’s designed the headset with a specific game in mind, I’m betting that Android users will also get a kick out of trying Google Cardboard-enabled apps with Happy Goggles.

Why this matters: It’s still an open question if virtual reality will catch on with the general public, but it’s certainly off to a rousing start. McDonald’s is bringing VR to its iconic kid’s packs just as Google starts selling three different Cardboard units in the Google Store. On top of that you have headsets from HTC, Oculus, and Sony inbound. Then there’s Samsung’s Gear VR, LG’s upcoming VR headset, and VR accessories from LG and Samsung. With so much virtual reality action, at different levels of quality and availability, 2016 is shaping up to be an interesting year for the nascent consumer technology.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

4 creative skills that will be useful forever

In recent times, the clarion call from futurists, economists, marketers, educators and leaders the world over is one of slight panic, “The world is changing and you’re not ready for it!” And of course, they make a very good point.

Kieran Flanagan and Dan Gregory

Speakers, trainers, co-authors

Why defining brand strategy is vital to capitalising on quick wins

Big brands were once protected from small brands by high barriers to entry. Big brands had the resources to employ big agencies, to crack big ideas and to invest in big campaigns. They had the luxury of time to debate strategies and work on long-term innovation pipelines. Retailers used to partner with big brands.

Troy McKinnna

Co-founder, Agents of Spring, Calm & Stormy

3 ways to leverage the talents of your team to avoid disruption

​According to the World Economic Forum in its most recent The Future of Jobs report, the most important skills for the future are not technical, task-oriented skills, but higher-order skills such as creativity, social influence, active learning, and analytical thinking.

Gihan Perera

Futurist, leadership consultant

I thought this was what Salesforce Audience Studio (formerly Salesforce DMP) was supposed to do. How are a CDP and a DMP different? I'm c...

Tony Ahn

Salesforce announces customer data platform

Read more

Well written Vanessa!! Agreed with your view that human experience is marketing's next frontier. Those businesses who are focused on the ...

Clyde Griffith

Forget customer experience, human experience is marketing's next frontier

Read more

Great tips for tops skills need to develop and stay competitive

Nick

The top skills needed to stay competitive in a rapidly changing workforce

Read more

The popularity of loyalty programs is diminishing, though I'd say it is because customers are savvy enough to recognise when a loyalty pr...

Heather

It’s time for marketers to rethink their approach to ‘loyalty’

Read more

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

Read more

Latest Podcast

More podcasts

Sign in