McDonald's transforms Happy Meal boxes into VR googles

McDonald's is dabbling in virtual reality with a Happy Meal box that turns into VR goggles.

Forget about cheap plastic toys. McDonald’s is bringing virtual reality to the Happy Meal in Sweden.

Between March 5 and 12, 3,500 Happy Meal boxes sold in 14 McDonald’s locations in Sweden will transform into Google Cardboard-style virtual reality headsets, according to AdWeek. The headset, called Happy Goggles, is the first global trial for what could be—or at least we hope could be—a wider international release.

Happy Meal buyers take apart their boxes and re-fold parts of it into a cheap virtual reality headset. Then you slide your smartphone into the unit and away you go.

The special event VR goggles coincide with Sweden’s Sportlov holiday, when many families head to the ski slopes. Along with the Happy Goggles boxes, McDonald’s created an accompanying game called Se upp i backen that roughly translates to “watch out on the slopes.” The app teaches children about slope safety and is endorsed by the National Ski Team.

Happy Goggles

McDonald’s Sweden’s Happy Goggles.

It’s not clear if the game is a web app or if you need to download it from the various app stores. We’ve reached out to McDonald’s Sweden for clarification.

Although McDonald’s designed the headset with a specific game in mind, I’m betting that Android users will also get a kick out of trying Google Cardboard-enabled apps with Happy Goggles.

Why this matters: It’s still an open question if virtual reality will catch on with the general public, but it’s certainly off to a rousing start. McDonald’s is bringing VR to its iconic kid’s packs just as Google starts selling three different Cardboard units in the Google Store. On top of that you have headsets from HTC, Oculus, and Sony inbound. Then there’s Samsung’s Gear VR, LG’s upcoming VR headset, and VR accessories from LG and Samsung. With so much virtual reality action, at different levels of quality and availability, 2016 is shaping up to be an interesting year for the nascent consumer technology.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Using artificial intelligence to surprise your customers

​We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.

Katja Forbes

Founder and chief, sfyte

Is customer segmentation dead?

Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.

Richard Taylor

Senior digital strategist, Spinach

How people buy brands

Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.

Kyle Ross

Strategist, TRP

If a business games me happy than there is a higher chance I will go to them.

Martinez

The Iconic: becoming customer-focussed transformed our business

Read more

That’s a great example of surprising AR ad that went viral because it was first of its kind. Probably a similar effect to some scale can ...

Natasha Kvitka

Using artificial intelligence to surprise your customers

Read more

Hey there! it is a really meaningful post. I too have written a few similar articles about SEM, SEO, Social Media, Digital Marketing Tren...

Rohit

Digital advertising continues to dominate marketing budgets

Read more

Thanks for sharing the strategies ! :)

Isabella Richardson

Marketing the most of martech for revenue and CX

Read more

Glad to be a part of this informative post... Thanks for sharing this useful info!!! It is very important to stay updated about the lates...

Aaron Alexis

Predictions: 9 digital marketing trends for 2019

Read more

Latest Podcast

More podcasts

Sign in