McDonald's transforms Happy Meal boxes into VR googles

McDonald's is dabbling in virtual reality with a Happy Meal box that turns into VR goggles.

Forget about cheap plastic toys. McDonald’s is bringing virtual reality to the Happy Meal in Sweden.

Between March 5 and 12, 3,500 Happy Meal boxes sold in 14 McDonald’s locations in Sweden will transform into Google Cardboard-style virtual reality headsets, according to AdWeek. The headset, called Happy Goggles, is the first global trial for what could be—or at least we hope could be—a wider international release.

Happy Meal buyers take apart their boxes and re-fold parts of it into a cheap virtual reality headset. Then you slide your smartphone into the unit and away you go.

The special event VR goggles coincide with Sweden’s Sportlov holiday, when many families head to the ski slopes. Along with the Happy Goggles boxes, McDonald’s created an accompanying game called Se upp i backen that roughly translates to “watch out on the slopes.” The app teaches children about slope safety and is endorsed by the National Ski Team.

Happy Goggles

McDonald’s Sweden’s Happy Goggles.

It’s not clear if the game is a web app or if you need to download it from the various app stores. We’ve reached out to McDonald’s Sweden for clarification.

Although McDonald’s designed the headset with a specific game in mind, I’m betting that Android users will also get a kick out of trying Google Cardboard-enabled apps with Happy Goggles.

Why this matters: It’s still an open question if virtual reality will catch on with the general public, but it’s certainly off to a rousing start. McDonald’s is bringing VR to its iconic kid’s packs just as Google starts selling three different Cardboard units in the Google Store. On top of that you have headsets from HTC, Oculus, and Sony inbound. Then there’s Samsung’s Gear VR, LG’s upcoming VR headset, and VR accessories from LG and Samsung. With so much virtual reality action, at different levels of quality and availability, 2016 is shaping up to be an interesting year for the nascent consumer technology.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandate,We currently have Available FOB Rotterdam/Houston for JP54,D2, D6,JetA1 with good and w...

Collins Johnson

Oath to fully acquire Yahoo7 from Seven West Media

Read more

Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...

Ryota Miyagi

Why the art of human-centred design has become a vital CX tool

Read more

Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...

Cecille Pabon

Report: Covid effect sees digital events on the rise long-term

Read more

Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family

Sanwataram

Predictions: 14 digital marketing predictions for 2021

Read more

Nice!https://www.live-radio-onli...

OmiljeniRadio RadioStanice Uzi

Google+ and Blogger cozy up with new comment system

Read more

Blog Posts

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Should your business go back to the future?

In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.

Craig Flanders

CEO, Spinach

Sign in