McDonald's transforms Happy Meal boxes into VR googles

McDonald's is dabbling in virtual reality with a Happy Meal box that turns into VR goggles.

Forget about cheap plastic toys. McDonald’s is bringing virtual reality to the Happy Meal in Sweden.

Between March 5 and 12, 3,500 Happy Meal boxes sold in 14 McDonald’s locations in Sweden will transform into Google Cardboard-style virtual reality headsets, according to AdWeek. The headset, called Happy Goggles, is the first global trial for what could be—or at least we hope could be—a wider international release.

Happy Meal buyers take apart their boxes and re-fold parts of it into a cheap virtual reality headset. Then you slide your smartphone into the unit and away you go.

The special event VR goggles coincide with Sweden’s Sportlov holiday, when many families head to the ski slopes. Along with the Happy Goggles boxes, McDonald’s created an accompanying game called Se upp i backen that roughly translates to “watch out on the slopes.” The app teaches children about slope safety and is endorsed by the National Ski Team.

Happy Goggles

McDonald’s Sweden’s Happy Goggles.

It’s not clear if the game is a web app or if you need to download it from the various app stores. We’ve reached out to McDonald’s Sweden for clarification.

Although McDonald’s designed the headset with a specific game in mind, I’m betting that Android users will also get a kick out of trying Google Cardboard-enabled apps with Happy Goggles.

Why this matters: It’s still an open question if virtual reality will catch on with the general public, but it’s certainly off to a rousing start. McDonald’s is bringing VR to its iconic kid’s packs just as Google starts selling three different Cardboard units in the Google Store. On top of that you have headsets from HTC, Oculus, and Sony inbound. Then there’s Samsung’s Gear VR, LG’s upcoming VR headset, and VR accessories from LG and Samsung. With so much virtual reality action, at different levels of quality and availability, 2016 is shaping up to be an interesting year for the nascent consumer technology.

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Maintaining trust in a sceptical world: The power of brand trust

The faith people have in brands creates opportunity for those brands to become trusted advisors. In turn, this builds success by increasing the brand’s profile, letting it broaden its product offering and driving stronger customer loyalty.

Dan Ratner

managing director, uberbrand

When growth stalls: How to boost growth in large organisations

The push to start new businesses continues. In Q1 2017, the number of seed and angel deals increased by 1.4 per cent compared to Q1 2016.

Con Frantzeskos

CEO, Penso

Why we need diversity in marketing

​When we read articles about the need for increased diversity in marketing land, it is often through the lens of gender.

Jodie Sangster

CEO, ADMA

Interesting insight, well explained and the examples are just apt.Thanks for sharing!

FreshMindIdeas

The politics of branding - Brand science - CMO Australia

Read more

When the world that we live in floods with gigabytes of content every day, we have to learn to be selective about it. Such educational we...

Paulina Cameron

ADMA launches education program to tackle viewability, ad fraud and brand safety

Read more

Hi, i am an Aistralian ALK patient, been on xalkori dec 13 to oct 15 and achieved remission of disease, since been on Ceritinib until no...

gary packer

Pfizer Australia adopts AI-powered digital analyst tool for sales and marketing decision making

Read more

Hi James, shouldn't marketers also be focusing on collecting and utilizing up to date first-party profiling data on customers so that mes...

Tom

3 ways customer data can increase online sales conversion

Read more

Wouldn't reconnecting with younger consumers be in direct contravention of the code on alcohol advertising?

Tim Palmer

Vodka Cruiser reconnects with younger consumers via category-first Facebook Live campaign

Read more

Latest Podcast

Getting Intimate with CX Ep 5: Tammy Marshall, founder, The B Hive

How much of customer experience is having the foresight to know what those individuals might like, versus asking them? In Episode 5 of this new podcast series, BrandHook MD, Pip Stocks, talks with Tammy Marshall about the importance of asking your customers questions, how consistency plays a role in engagement, but how the unexpected adds extra value.

More podcasts

Sign in