Google A/NZ boss takes up digital chief post at ANZ

Maile Carnegie becomes the bank's first group executive of digital banking with a remit that extends across marketing and innovation

Maile Carnegie
Maile Carnegie

ANZ has snatched Google A/NZ boss, Maile Carnegie, as its new group executive of digital banking, uniting its digital and innovation strategy and remit under one leadership post.

The new role sees Carnegie reporting directly to the banking group’s CEO, Shayne Elliott, as well as becoming a member of the group executive committee with responsibility for marketing including ANZ’s brand, advertising and sponsorship.

She is tasked with the strategic development and delivery of digital experiences for the bank’s 8 million retail, commercial and institutional customers, as well as staff. This encompasses digital projects, innovation and strategic relationships across the fintech space. ANZ said Carnegie will also have shared responsibility for the financial results of the bank’s Australia and New Zealand divisions.

“Digital banking is at the heart of our strategy to create a superior experience for our customers and our people,” Elliott said in a statement.

“We have a great digital foundation with applications such as GoMoney and FastPay and the recent redevelopment of anz.com. Maile’s appointment recognises that digital is central to driving revenue growth and to successfully competing in a changing and disrupted environment where technology and brand are key sources of differentiation.”

Elliott also expected Carnegie’s appointment would help foster a group-wide innovation culture at ANZ. She takes up the new post in July.

ANZ announced a restructure of its operations in January, flagging its decision to also bring on a dedicated group executive responsible for digital transformation. Overall, ANZ’s management reshuffle was aimed at improving its focus on retail, commercial and institution customers and business as a regional and global play.

A spokesperson confirmed marketing functions, which previously reported to group executive of ANZ’s wealth division, Joyce Phillips, will now report into Carnegie directly.

In an interview with ANZ’s custom publication, BlueNotes, Carnegie said banks need to look to solutions from the tech sector to succeed in an increasingly digital market, even as she noted banks have always been in the tech game.

“I think if you aren’t a tech company or you’re not on the way to becoming one, you’re in big trouble,” she was quoted as saying. “While [digital] strategies can’t be shoehorned in [to a bank], you can absolutely look at the principles of how you create an innovation engine, one that’s going to run hard enough and fast enough to win in the 21st century.”

Google is now looking at both internal and external replacements for its top local post. CMO understands Carnegie finishes at the search engine giant at the end of March.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

It’s time for marketers to rethink their approach to ‘loyalty’

According to a recent Mastercard survey, Australia is one of the more mature markets in the loyalty space, with nine out of 10 consumers carrying a loyalty card in their wallet. But how loyal are consumers really?

Lee Naylor

Managing partner, The Leading Edge

5 things marketers need to do to get better in buy in when presenting

Presentations are a marketer’s best friend. They can be a concise, targeted and effective form of communication with the potential to make a real impact on your audience.

Emma Bannister

Founder and CEO, Presentation Studio

How to overcome negative habitual thinking

One of the greatest challenges facing senior leaders today is what’s going on in their own head.

Lisa Stephenson

Author, success coach, consultant

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

Read more

clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

Read more

haters gonna hate

David Bentley

The purpose of purpose - Brand science - CMO Australia

Read more

Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...

Tejas Potfode

6 Ways to ramp up Social Media to Your Web Design

Read more

We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

Read more

Latest Podcast

More podcasts

Sign in