​GetCapital appoints its first head of marketing

The startup’s first CMO sets to take on new challenges in the B2B fintech space

View all images

Fintech startup GetCapital has appointed its first head of marketing, Claire Morgan to lead its customer-centric approach in the B2B fintech stapce.

Morgan, who started her new role in January this year, made the move after being the brand, marketing and communications manager at fintech company MoneyMe for just under two years. Some of her key responsibilities include developing and executing strategic marketing campaigns to achieve measurable performance results across traditional and online channels

GetCapital's newly appointed CMO Claire Morgan
GetCapital's newly appointed CMO Claire Morgan

According to Morgan, the newly created role in the fintech SME lender was set up to facilitate the rapid growth of the GetCapital business and brand.

“I am excited to be a part of the GetCapital team and take on new challenges in the B2B fintech space,” she told CMO. “I feel very encouraged by GetCapital’s highly customer-centric approach and the focus on blending traditional relationship management with cutting edge technology to service Australian SMEs.”

One of Morgan's key projects at MoneyMe prior to her move to GetCapital, was the rollout of a new social sharing project to drive customer engagement by getting customers to wrap their cars with the firm's branding and hashtags to receive free fuel for the summer.

Since Morgan's departure, a spokesperson confirmed MoneyMe hasn’t actually opted for a new CMO, Instead, the company has decided to outsource its writing while trialling having their staff participate in all social media activity. The move was made with the rationale that MoneyMe’s staff perfectly emulates their target demographic – the millennial market.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

We can deliver DIP N PAY JP54,JET A1,D2,FOB @Rotterdam CRUDE OIL CIF /DIP N PAY TANKFARM CHINA ,we have sellers that can work based on st...

JSafra Bank

Google+ and Blogger cozy up with new comment system

Read more

JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandate,We currently have Available FOB Rotterdam/Houston for JP54,D2, D6,JetA1 with good and w...

Collins Johnson

Oath to fully acquire Yahoo7 from Seven West Media

Read more

Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...

Ryota Miyagi

Why the art of human-centred design has become a vital CX tool

Read more

Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...

Cecille Pabon

Report: Covid effect sees digital events on the rise long-term

Read more

Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family

Sanwataram

Predictions: 14 digital marketing predictions for 2021

Read more

Blog Posts

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Should your business go back to the future?

In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.

Craig Flanders

CEO, Spinach

Sign in