​GetCapital appoints its first head of marketing

The startup’s first CMO sets to take on new challenges in the B2B fintech space

View all images

Fintech startup GetCapital has appointed its first head of marketing, Claire Morgan to lead its customer-centric approach in the B2B fintech stapce.

Morgan, who started her new role in January this year, made the move after being the brand, marketing and communications manager at fintech company MoneyMe for just under two years. Some of her key responsibilities include developing and executing strategic marketing campaigns to achieve measurable performance results across traditional and online channels

GetCapital's newly appointed CMO Claire Morgan
GetCapital's newly appointed CMO Claire Morgan

According to Morgan, the newly created role in the fintech SME lender was set up to facilitate the rapid growth of the GetCapital business and brand.

“I am excited to be a part of the GetCapital team and take on new challenges in the B2B fintech space,” she told CMO. “I feel very encouraged by GetCapital’s highly customer-centric approach and the focus on blending traditional relationship management with cutting edge technology to service Australian SMEs.”

One of Morgan's key projects at MoneyMe prior to her move to GetCapital, was the rollout of a new social sharing project to drive customer engagement by getting customers to wrap their cars with the firm's branding and hashtags to receive free fuel for the summer.

Since Morgan's departure, a spokesperson confirmed MoneyMe hasn’t actually opted for a new CMO, Instead, the company has decided to outsource its writing while trialling having their staff participate in all social media activity. The move was made with the rationale that MoneyMe’s staff perfectly emulates their target demographic – the millennial market.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Designing for a cashless society

More movement has been made toward a cashless society recently, and already we are starting to see enormous implications across our society.

Katja Forbes

Founder and chief, sfyte

Setting advertising objectives for financial performance

I’ll often be talking to clients and at some point say, ‘the most important thing is justifying price’. Then moments later, ‘the most important thing is increasing the size of your customer base’.

Kyle Ross

Strategist, TRP

5 common mistakes to avoid in scalable customer experience

CX is about future-proofing your business by ensuring that your commercial model is always looped into your customers' needs, perceptions, values, beliefs, motivators, and detractors.

Tom Uhlhorn

Founder and strategy director, Tiny CX

Promotion is difficult. You should be able to do it. Sometimes it turns out bad, and when you turn to professionals, it turns out well - ...

Jordan Samuil

Village Roadshow partners with Lion for pourage rights and promotional partnership

Read more

This is pure vomit material. Self congratulatory blurbs. No evidence of any innovation or actual value created. Most marketers have compl...

Bobbo

Announcing the CMO50 for 2018

Read more

Unfortunately, the title "AdTech Magic Quadrant" is misleading as it only represent a fraction of the ecosystem. It it is a useful docume...

Ludovic Leforestier

Report: Gartner recognises the best adtech players in Magic Quadrant

Read more

Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...

Giridhar Prathap Reddy

Australian Open chalks up strong ticket sales with chatbot

Read more

Hello, where are the explanations of all the levels explained? I'd like to review this with a couple of colleagues. Thanks.

Melinda Gonzalez

CMO launches CMO CX, debuts customer experience maturity assessment

Read more

Latest Podcast

More podcasts

Sign in