AMI partners with ADMA to offer new online marketing training programs

Two associations strike an agreement that sees ADMA's new IQ training curriculum extended to AMI members

The Australian Marketing Institute (AMI) has partnered up with the Association for Data-Driven Marketing and Advertising (ADMA) to provide members with access to ADMA’s new-look series of online-based courses and certifications.

The AMI Online Training, powered by ADMA IQ, is a series of modular online courses featured as part of ADMA’s recently relaunched learning curriculum. The new-look training program followed a survey of 300 marketers that highlighted the need for more data-driven marketing skills across the industry.

The courses are being positioned as a way for professional marketers to fill knowledge gaps, expand their professional careers and to boost business growth and development.

AMI CEO, Lee Tonitto, said professionals can either opt in complete certificates in analytics, content marketing, digital marketing and marketing technology, or do modular coursework.

“Marketing, media and analytics are changing extremely quickly,” she said. “If marketing professionals want to harness the power of marketing and technology and deliver superior business outcomes, they need a smart and flexible library of marketing training options. AMI Online Training, powered by ADMA IQ strengthens industry qualifications and allows marketers to progress from knowing to truly understanding."

AMI said it will continue offering day and half-day classroom-led training and workshops covering both basic and advanced marketing skills. IQ is also being provided in addition to AMI’s other member training offerings including Fundamental Workshops, Master Workshops and the Thought Leadership Series.

ADMA CEO, Jodie Sangster, said the gap in skills across Australia’s marketing community is bigger than individual associations and sectors.

“Our partnership with AMI means that we will be able to extend the reach of our education offer to help ensure Australia has best-in-class marketers,” she said. “By working together on education, ADMA and AMI are stronger and can better serve the needs of marketers.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in