AMI partners with ADMA to offer new online marketing training programs

Two associations strike an agreement that sees ADMA's new IQ training curriculum extended to AMI members

The Australian Marketing Institute (AMI) has partnered up with the Association for Data-Driven Marketing and Advertising (ADMA) to provide members with access to ADMA’s new-look series of online-based courses and certifications.

The AMI Online Training, powered by ADMA IQ, is a series of modular online courses featured as part of ADMA’s recently relaunched learning curriculum. The new-look training program followed a survey of 300 marketers that highlighted the need for more data-driven marketing skills across the industry.

The courses are being positioned as a way for professional marketers to fill knowledge gaps, expand their professional careers and to boost business growth and development.

AMI CEO, Lee Tonitto, said professionals can either opt in complete certificates in analytics, content marketing, digital marketing and marketing technology, or do modular coursework.

“Marketing, media and analytics are changing extremely quickly,” she said. “If marketing professionals want to harness the power of marketing and technology and deliver superior business outcomes, they need a smart and flexible library of marketing training options. AMI Online Training, powered by ADMA IQ strengthens industry qualifications and allows marketers to progress from knowing to truly understanding."

AMI said it will continue offering day and half-day classroom-led training and workshops covering both basic and advanced marketing skills. IQ is also being provided in addition to AMI’s other member training offerings including Fundamental Workshops, Master Workshops and the Thought Leadership Series.

ADMA CEO, Jodie Sangster, said the gap in skills across Australia’s marketing community is bigger than individual associations and sectors.

“Our partnership with AMI means that we will be able to extend the reach of our education offer to help ensure Australia has best-in-class marketers,” she said. “By working together on education, ADMA and AMI are stronger and can better serve the needs of marketers.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 skills you need to drive better collaboration

A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.

Jen Jackson

CEO, Everyday Massive

Better the bank you know?

In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.

Carolyn Pitt

Head of account management, Hulsbosch

What 15 years of emotional intelligence told us about youth media audiences

Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.

Stephanie Winkler

Head of insights, VICE Asia-Pacific

It's a pretty good idea. I think this integration is useful. Don't you agree?

Misty Stoll

Officeworks hops on voice interface bandwagon with Google Assistant integration

Read more

ok. so no RCS support? by the way, RCS is a lot bigger than 5G in terms of marketing and monetisation so y'all should be covering it.

DragoCubed

Optus goes for education with 5G network campaign

Read more

Many companies and individual merchants have shifted their major part of marketing to web marketing services Portland as it weighs fewer ...

Radiata Solutions

6 Ways to ramp up Social Media to Your Web Design

Read more

This is a unique experience! Will be interesting to talk to their managers.

Joyce Harris

​How Krispy Kreme revitalised its brand in a saturated market

Read more

I feel bad for them. It's a shame they are closed now. What do you think about it?

Lisa Deleon

Dick Smith stores set to all close by 30 April

Read more

Latest Podcast

More podcasts

Sign in