AMI partners with ADMA to offer new online marketing training programs

Two associations strike an agreement that sees ADMA's new IQ training curriculum extended to AMI members

The Australian Marketing Institute (AMI) has partnered up with the Association for Data-Driven Marketing and Advertising (ADMA) to provide members with access to ADMA’s new-look series of online-based courses and certifications.

The AMI Online Training, powered by ADMA IQ, is a series of modular online courses featured as part of ADMA’s recently relaunched learning curriculum. The new-look training program followed a survey of 300 marketers that highlighted the need for more data-driven marketing skills across the industry.

The courses are being positioned as a way for professional marketers to fill knowledge gaps, expand their professional careers and to boost business growth and development.

AMI CEO, Lee Tonitto, said professionals can either opt in complete certificates in analytics, content marketing, digital marketing and marketing technology, or do modular coursework.

“Marketing, media and analytics are changing extremely quickly,” she said. “If marketing professionals want to harness the power of marketing and technology and deliver superior business outcomes, they need a smart and flexible library of marketing training options. AMI Online Training, powered by ADMA IQ strengthens industry qualifications and allows marketers to progress from knowing to truly understanding."

AMI said it will continue offering day and half-day classroom-led training and workshops covering both basic and advanced marketing skills. IQ is also being provided in addition to AMI’s other member training offerings including Fundamental Workshops, Master Workshops and the Thought Leadership Series.

ADMA CEO, Jodie Sangster, said the gap in skills across Australia’s marketing community is bigger than individual associations and sectors.

“Our partnership with AMI means that we will be able to extend the reach of our education offer to help ensure Australia has best-in-class marketers,” she said. “By working together on education, ADMA and AMI are stronger and can better serve the needs of marketers.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandate,We currently have Available FOB Rotterdam/Houston for JP54,D2, D6,JetA1 with good and w...

Collins Johnson

Oath to fully acquire Yahoo7 from Seven West Media

Read more

Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...

Ryota Miyagi

Why the art of human-centred design has become a vital CX tool

Read more

Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...

Cecille Pabon

Report: Covid effect sees digital events on the rise long-term

Read more

Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family

Sanwataram

Predictions: 14 digital marketing predictions for 2021

Read more

Nice!https://www.live-radio-onli...

OmiljeniRadio RadioStanice Uzi

Google+ and Blogger cozy up with new comment system

Read more

Blog Posts

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Should your business go back to the future?

In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.

Craig Flanders

CEO, Spinach

Sign in