Two associations strike an agreement that sees ADMA's new IQ training curriculum extended to AMI members
The Australian Marketing Institute (AMI) has partnered up with the Association for Data-Driven Marketing and Advertising (ADMA) to provide members with access to ADMA’s new-look series of online-based courses and certifications.
The AMI Online Training, powered by ADMA IQ, is a series of modular online courses featured as part of ADMA’s recently relaunched learning curriculum. The new-look training program followed a survey of 300 marketers that highlighted the need for more data-driven marketing skills across the industry.
The courses are being positioned as a way for professional marketers to fill knowledge gaps, expand their professional careers and to boost business growth and development.
AMI CEO, Lee Tonitto, said professionals can either opt in complete certificates in analytics, content marketing, digital marketing and marketing technology, or do modular coursework.
“Marketing, media and analytics are changing extremely quickly,” she said. “If marketing professionals want to harness the power of marketing and technology and deliver superior business outcomes, they need a smart and flexible library of marketing training options. AMI Online Training, powered by ADMA IQ strengthens industry qualifications and allows marketers to progress from knowing to truly understanding."
AMI said it will continue offering day and half-day classroom-led training and workshops covering both basic and advanced marketing skills. IQ is also being provided in addition to AMI’s other member training offerings including Fundamental Workshops, Master Workshops and the Thought Leadership Series.
ADMA CEO, Jodie Sangster, said the gap in skills across Australia’s marketing community is bigger than individual associations and sectors.
“Our partnership with AMI means that we will be able to extend the reach of our education offer to help ensure Australia has best-in-class marketers,” she said. “By working together on education, ADMA and AMI are stronger and can better serve the needs of marketers.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
Enterprisetalk
Mark
CMO's top 10 martech stories for the week - 9 June
Great e-commerce article!
Vadim Frost
CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes
Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...
jackson13
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
Ella Hall
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Great Sharing thoughts.It is really helps to define marketing strategies. After all good digital marketing plan leads to brand awareness...
Paul F
Driving digital marketing effectiveness