Maxus Worldwide launches new marketing tech consultancy

The global media agency's new division is set to advise businesses on the most effective use of technology in their marketing programs

Global media agency, Maxus Worldwide, has launched a new division to advise businesses on the most effective use of technology in their marketing programs.

The new Maxus Technology Consulting will be led by the agency’s CIO, David Kaganovsky, along with director of technology, Gary Revenson, and chief strategy officer, Damian Blackden.

The consultancy plans to consider each client's existing marketing technology framework, along with its specific business objectives, to identify the most effective future-facing marketing technology. To do this, Maxus will utilise a rigorous proprietary framework and methodology, based upon established management consultancy approaches, and enhanced by its knowledge across the media and marketing sectors.

“Brands have seen their investment in marketing technology soar and as the media landscape has changed, they have naturally sought our advice, which we have given,” Kaganovsky said. “The launch of Maxus Technology Consultancy is a codification of this service and will offer CMOs a defined and defensible business case for any marketing technology investment.”

Blackden anticipated Maxus Technology Consulting will systematically evaluate each component in a client's technology stack in order to increase ROI, and ensure that the maximum proportion of budgets can remain deployed where they should be - on media.

"Maxus is in the business of media, and uses technology and data to support the marcoms programs we develop for our clients," he said. "David's track record in both the agency and consulting sectors means that he's ideally placed to guide our progressive client base through the complexity and the ongoing change that define this marketplace."

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Designing for a cashless society

More movement has been made toward a cashless society recently, and already we are starting to see enormous implications across our society.

Katja Forbes

Founder and chief, sfyte

Setting advertising objectives for financial performance

I’ll often be talking to clients and at some point say, ‘the most important thing is justifying price’. Then moments later, ‘the most important thing is increasing the size of your customer base’.

Kyle Ross

Strategist, TRP

5 common mistakes to avoid in scalable customer experience

CX is about future-proofing your business by ensuring that your commercial model is always looped into your customers' needs, perceptions, values, beliefs, motivators, and detractors.

Tom Uhlhorn

Founder and strategy director, Tiny CX

Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...

Giridhar Prathap Reddy

Australian Open chalks up strong ticket sales with chatbot

Read more

Hello, where are the explanations of all the levels explained? I'd like to review this with a couple of colleagues. Thanks.

Melinda Gonzalez

CMO launches CMO CX, debuts customer experience maturity assessment

Read more

A great and accurate commentary - today we rarely get true personalisation. On web journeys cookies or logins remember who we are, what w...

Ian Moyse

Salesforce: Personalisation is a long way off what consumers now expect

Read more

Very nice information !! We provide almost every indian satta matka games with fast results. Online Matka play becomes easy with genuine ...

rsgame

Image intelligence:10 must-see infographics for marketers

Read more

One of the best example for email marketing!!This post has completely explained the power of email marketing and how it is beneficial to...

Abhinav Mohan

How email marketing automation is helping this Aussie electrical wholesaler enter the digital age

Read more

Latest Podcast

More podcasts

Sign in