The global media agency's new division is set to advise businesses on the most effective use of technology in their marketing programs
Global media agency, Maxus Worldwide, has launched a new division to advise businesses on the most effective use of technology in their marketing programs.
The new Maxus Technology Consulting will be led by the agency’s CIO, David Kaganovsky, along with director of technology, Gary Revenson, and chief strategy officer, Damian Blackden.
The consultancy plans to consider each client's existing marketing technology framework, along with its specific business objectives, to identify the most effective future-facing marketing technology. To do this, Maxus will utilise a rigorous proprietary framework and methodology, based upon established management consultancy approaches, and enhanced by its knowledge across the media and marketing sectors.
“Brands have seen their investment in marketing technology soar and as the media landscape has changed, they have naturally sought our advice, which we have given,” Kaganovsky said. “The launch of Maxus Technology Consultancy is a codification of this service and will offer CMOs a defined and defensible business case for any marketing technology investment.”
Blackden anticipated Maxus Technology Consulting will systematically evaluate each component in a client's technology stack in order to increase ROI, and ensure that the maximum proportion of budgets can remain deployed where they should be - on media.
"Maxus is in the business of media, and uses technology and data to support the marcoms programs we develop for our clients," he said. "David's track record in both the agency and consulting sectors means that he's ideally placed to guide our progressive client base through the complexity and the ongoing change that define this marketplace."
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
This year’s Cannes Lions program is packed full of data, robots, algorithms, voice technology, blockchain, virtual reality, artificial intelligence and machine creativity. But I’m just as interested in more subtle trends and insights.
Customer experience is eclipsing product as a competitive differentiator. CMOs are recognising this shift and talking the talk. But are they also walking the walk?
Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Whom It May Concern!We pray for God's blessings and happiness in all our lives & business. Welcome To Kenneth Abrighten Financial Hom...
Anita K.Gold
Live webinar from CMO: Creating memorable customer experiences: The who, what and how
You're suggesting that Taylor Swift is a non-brand because we don't know who she votes for, and then you suggest developing brand stories...
Brian 't Hart
Why Gartner thinks brands are too uptight about strategy
Indeed this is the great article but i will love to recommend you to read the case study of Walamrt for get the more and more customers. ...
Eva Buttler
5 steps to customer intelligence success
here is the good news now you can find the all adobe products at walmart .. read this news here at https://creditcardsfair.com/
Yasir Abbas
Adobe: Tech architecture, talent stopping companies making the experience shift
Google is more like a utility. Does a road have a brand? No. Do we use it daily? Of course! And the idea of Taylor Swift as an unbrand be...
Davy Adams
Why Gartner thinks brands are too uptight about strategy