Maxus Worldwide launches new marketing tech consultancy

The global media agency's new division is set to advise businesses on the most effective use of technology in their marketing programs

Global media agency, Maxus Worldwide, has launched a new division to advise businesses on the most effective use of technology in their marketing programs.

The new Maxus Technology Consulting will be led by the agency’s CIO, David Kaganovsky, along with director of technology, Gary Revenson, and chief strategy officer, Damian Blackden.

The consultancy plans to consider each client's existing marketing technology framework, along with its specific business objectives, to identify the most effective future-facing marketing technology. To do this, Maxus will utilise a rigorous proprietary framework and methodology, based upon established management consultancy approaches, and enhanced by its knowledge across the media and marketing sectors.

“Brands have seen their investment in marketing technology soar and as the media landscape has changed, they have naturally sought our advice, which we have given,” Kaganovsky said. “The launch of Maxus Technology Consultancy is a codification of this service and will offer CMOs a defined and defensible business case for any marketing technology investment.”

Blackden anticipated Maxus Technology Consulting will systematically evaluate each component in a client's technology stack in order to increase ROI, and ensure that the maximum proportion of budgets can remain deployed where they should be - on media.

"Maxus is in the business of media, and uses technology and data to support the marcoms programs we develop for our clients," he said. "David's track record in both the agency and consulting sectors means that he's ideally placed to guide our progressive client base through the complexity and the ongoing change that define this marketplace."

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

To DMP or not to DMP?

There are plenty of brands that can benefit from plugging into a data management platform. But should you engage an agency to run one or bring it in-house?

Ben Willee and Richard Taylor

Spinach Advertising

Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

I need to be reborn before i can grow up & become a contestent.

Kaye Peterkin

Channel Nine's content now streamed digitally on 9Now

Read more

I hope The Block, will continue for many many more seasons.When i die, & grow up, I want yo come back as a contestent.

Kaye Peterkin

Channel Nine's content now streamed digitally on 9Now

Read more

Sounds a bit confusing, but also like there're quite a few benefits. So, it's a good idea to link it with crm and marketing automation? D...

Kirsten

To DMP or not to DMP? - Marketing automation - CMO Australia

Read more

cc

Marjorie Campbell

Talk to me, Facebook! Social net buys speech recognition company

Read more

This would have the be the worst company to ever use. They never get back to you, they over promise and under deliver and when you questi...

Samantha Colbert

Aussie entrepreneur Nick Bell sells WME Group to Melbourne IT

Read more

Latest Podcast

More podcasts

Sign in