Carat announces CMO as part of new exec line-up

Media agency Carat reveals new CMO as part of its new national executive leadership team

From left to right: Carat's new CMO Adriana Colaneri, CIO Ashley Earnshaw, CDO Sarah James and CSO Sam Hegg
From left to right: Carat's new CMO Adriana Colaneri, CIO Ashley Earnshaw, CDO Sarah James and CSO Sam Hegg

Carat has made several internal promotions and formal title changes in a move aimed at bolstering the media agency’s executive leadership team.

As part of the string of appointments, effective immediately, Adriana Colaneri has been appointed chief marketing officer. Colaneri has been with Carat for more than 10 years, most recently in her capacity as national head of marketing. ANZ CEO, Simon Ryan, said her promotion reflects Carat’s local and global commitment to positioning the brand as a market leader.

Sarah James has also been promoted to chief digital officer from her former position as national head of digital. The new role positions her as the driving force behind Carat’s digital vision and she’s tasked with working closely with technology partners, global media partners and digital agencies to keep Carat clients up to speed with digital evolution.

Ashley Earnshaw will join Carat’s leadership team as chief investment officer and Sam Hegg will become chief strategy officer locally.

“I’m extremely pleased to further bolster the national Carat executive team with such fine, high-performing talent,” Ryan said. “This team has been built to not only support leadership and specialist divisions in each state, but to also add rigor and bench-strength at a senior level, ensuring our clients are properly serviced in this ever-changing convergent media landscape.”

Ryan added the new appointments come off the back of a successful 2015 for the agency, including winning over $115 million in new business.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Undoubtedly, Robotic Process Automation enables marketing teams to accomplish repetitive tasks with fewer resources at a great accuracy.

Raj

What marketers need to know about robotic process automation

Read more

who wants to date me I am 9 years old and i am a boy

Jeremy Hawkins

Sink a sub gaming experience signals Subway's renewed brand push

Read more

Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

Read more

Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

Read more

CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

Read more

Blog Posts

Unboxing 101 - How savvy influencer engagement can build a brand

The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.

Gali Arnon

Chief marketing officer, Fiverr

​Power to the people

Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?

Rich Curtis

CEO, FutureBrand A/NZ

The playbook to develop strategic brand moats

Warren Buffet is an unlikely ally for marketers. But his belief businesses need strategic moats that increase their value in the market while acting as barriers to competitors can offer marketers a new playbook for brand building and driving growth.

Fabian Di Marco

Founder and managing director, Tzu & Co

Sign in