Carat announces CMO as part of new exec line-up

Media agency Carat reveals new CMO as part of its new national executive leadership team

From left to right: Carat's new CMO Adriana Colaneri, CIO Ashley Earnshaw, CDO Sarah James and CSO Sam Hegg
From left to right: Carat's new CMO Adriana Colaneri, CIO Ashley Earnshaw, CDO Sarah James and CSO Sam Hegg

Carat has made several internal promotions and formal title changes in a move aimed at bolstering the media agency’s executive leadership team.

As part of the string of appointments, effective immediately, Adriana Colaneri has been appointed chief marketing officer. Colaneri has been with Carat for more than 10 years, most recently in her capacity as national head of marketing. ANZ CEO, Simon Ryan, said her promotion reflects Carat’s local and global commitment to positioning the brand as a market leader.

Sarah James has also been promoted to chief digital officer from her former position as national head of digital. The new role positions her as the driving force behind Carat’s digital vision and she’s tasked with working closely with technology partners, global media partners and digital agencies to keep Carat clients up to speed with digital evolution.

Ashley Earnshaw will join Carat’s leadership team as chief investment officer and Sam Hegg will become chief strategy officer locally.

“I’m extremely pleased to further bolster the national Carat executive team with such fine, high-performing talent,” Ryan said. “This team has been built to not only support leadership and specialist divisions in each state, but to also add rigor and bench-strength at a senior level, ensuring our clients are properly serviced in this ever-changing convergent media landscape.”

Ryan added the new appointments come off the back of a successful 2015 for the agency, including winning over $115 million in new business.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

​ Creating a purpose-driven brand

So you want to be a brand with purpose. But what does it actually mean to build a brand with real meaning?

Paul Chappell

Partner and managing director, Brand + Story

Customer experience crisis: Proactively mitigating the risk of broken promises

Last Friday, three weeks after United Airline’s spectacular customer experience disaster, customers received a letter from the company’s CEO, Oscar Munoz.

The politics of branding

There have been some real doozies lately. I’m speaking of campaigns where brands have dipped their toe in - or jump straight into the deep end – of the political spectrum, aligning with social causes that seem to be the flavour of the day.

Paul Chappell

Partner and managing director, Brand + Story

Grate post, thanks for the post.No matter what your business is, if you do no not rank among the top most search results of Google, Yahoo...

Rahul

Image intelligence:10 must-see infographics for marketers

Read more

Thank you Shane Blandford for carrying my Smarketing vision into KM !

Peter Strohkorb

​CMO Interview: Why aligning sales and marketing drives innovation at Konica Minolta

Read more

Thanks for helping me putting those threads of thoughts together. Simplification and connection - neat idea.

Mark Bayly

Tips from IAG on how to craft human-centred design

Read more

The problem with Box is that they made a couple of big mistakes - they first hired a bunch of unprepared kids and gave them big roles and...

Tim Woods

CMO interview: Why Box's marketing chief is rewarding staff for failing

Read more

At this point, being hit hard will also be subject for a detailed study. In honesty, too early to tell but there are precedents to follow...

Sean Lindeman

Australian Government to abolish 457 visa program

Read more

Latest Podcast

More podcasts

Sign in