Carat announces CMO as part of new exec line-up

Media agency Carat reveals new CMO as part of its new national executive leadership team

From left to right: Carat's new CMO Adriana Colaneri, CIO Ashley Earnshaw, CDO Sarah James and CSO Sam Hegg
From left to right: Carat's new CMO Adriana Colaneri, CIO Ashley Earnshaw, CDO Sarah James and CSO Sam Hegg

Carat has made several internal promotions and formal title changes in a move aimed at bolstering the media agency’s executive leadership team.

As part of the string of appointments, effective immediately, Adriana Colaneri has been appointed chief marketing officer. Colaneri has been with Carat for more than 10 years, most recently in her capacity as national head of marketing. ANZ CEO, Simon Ryan, said her promotion reflects Carat’s local and global commitment to positioning the brand as a market leader.

Sarah James has also been promoted to chief digital officer from her former position as national head of digital. The new role positions her as the driving force behind Carat’s digital vision and she’s tasked with working closely with technology partners, global media partners and digital agencies to keep Carat clients up to speed with digital evolution.

Ashley Earnshaw will join Carat’s leadership team as chief investment officer and Sam Hegg will become chief strategy officer locally.

“I’m extremely pleased to further bolster the national Carat executive team with such fine, high-performing talent,” Ryan said. “This team has been built to not only support leadership and specialist divisions in each state, but to also add rigor and bench-strength at a senior level, ensuring our clients are properly serviced in this ever-changing convergent media landscape.”

Ryan added the new appointments come off the back of a successful 2015 for the agency, including winning over $115 million in new business.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 skills you need to drive better collaboration

A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.

Jen Jackson

CEO, Everyday Massive

Better the bank you know?

In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.

Carolyn Pitt

Head of account management, Hulsbosch

What 15 years of emotional intelligence told us about youth media audiences

Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.

Stephanie Winkler

Head of insights, VICE Asia-Pacific

This journey would identify all your future life aspects!

Maryann Humphrey

Open Colleges: one-to-one journeys is the goal

Read more

It's a pretty good idea. I think this integration is useful. Don't you agree?

Misty Stoll

Officeworks hops on voice interface bandwagon with Google Assistant integration

Read more

ok. so no RCS support? by the way, RCS is a lot bigger than 5G in terms of marketing and monetisation so y'all should be covering it.

DragoCubed

Optus goes for education with 5G network campaign

Read more

Many companies and individual merchants have shifted their major part of marketing to web marketing services Portland as it weighs fewer ...

Radiata Solutions

6 Ways to ramp up Social Media to Your Web Design

Read more

This is a unique experience! Will be interesting to talk to their managers.

Joyce Harris

​How Krispy Kreme revitalised its brand in a saturated market

Read more

Latest Podcast

More podcasts

Sign in