From left to right: Carat's new CMO Adriana Colaneri, CIO Ashley Earnshaw, CDO Sarah James and CSO Sam Hegg
Carat has made several internal promotions and formal title changes in a move aimed at bolstering the media agency’s executive leadership team.
As part of the string of appointments, effective immediately, Adriana Colaneri has been appointed chief marketing officer. Colaneri has been with Carat for more than 10 years, most recently in her capacity as national head of marketing. ANZ CEO, Simon Ryan, said her promotion reflects Carat’s local and global commitment to positioning the brand as a market leader.
Sarah James has also been promoted to chief digital officer from her former position as national head of digital. The new role positions her as the driving force behind Carat’s digital vision and she’s tasked with working closely with technology partners, global media partners and digital agencies to keep Carat clients up to speed with digital evolution.
Ashley Earnshaw will join Carat’s leadership team as chief investment officer and Sam Hegg will become chief strategy officer locally.
“I’m extremely pleased to further bolster the national Carat executive team with such fine, high-performing talent,” Ryan said. “This team has been built to not only support leadership and specialist divisions in each state, but to also add rigor and bench-strength at a senior level, ensuring our clients are properly serviced in this ever-changing convergent media landscape.”
Ryan added the new appointments come off the back of a successful 2015 for the agency, including winning over $115 million in new business.
Welcome to Launch Marketing Council’s new 3-part series focused on unlocking the secrets of launching brands, products and service by exploring real-life examples from Australia’s marketing elite, in conjunction with the independent agency Five by Five Global.
In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.
If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.
The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?
Are you sure they wont start a platform that the cheese is white, pretty sure that is racist
Hite
New brand name for Coon Cheese revealed
Real digital transformation requires reshaping the way the business create value for customers. Achieving this requires that organization...
ravi H
10 lessons Telstra has learnt through its T22 transformation
thanks
Lillian Juliet
How Winedirect has lifted customer recency, frequency and value with a digital overhaul
Having an effective Point of Sale system implemented in your retail store can streamline the transactions and data management activities....
Sheetal Kamble
Jurlique’s move to mobile POS set to enhance customer experience
I too am regularly surprised at how little care a large swathe of consumers take over the sharing and use of their personal data. As a m...
Catherine Stenson
Have customers really changed? - Marketing edge - CMO Australia