Exponential's local marketing chief promoted to global post

Digital advertising services vendor's new global marketing leader is tasked with driving awareness of the brand

Jessica Batt
Jessica Batt

Digital advertising services company, Exponential Interactive, has promoted its Asia-Pacific marketing director to a global post, sitting on its worldwide leadership team.

In her expanded role, Jessica Batt will work alongside Exponential’s country managers across the company’s 22 locations and remains based out of Melbourne. She’s tasked with developing and overseeing the trade and event marketing strategy and initiatives for the vendor as well as driving market awareness of the brand.

Batt joined Exponential in 2013 after working as a marketing manager for Adconion Media Group for two-and-a-half years. She was formerly the trade marketing manager for Pacific Magazines, and also worked for several other publishing companies in various marketing roles.

“Jessica has been instrumental in leading our trade marketing and communications across APAC, creating a ‘voice’for us externally,” Exponential chief revenue officer, John McKoy, said. “She has been pivotal in positioning Exponential as a true global leader in the digital space.

“Jessica is highly respected across the company and has been an outstanding member of our team. Our confidence in her ability is reinforced by our decision to promote someone from Australia to run a global business unit. It also reinforces how Exponential values its employees and is willing to promote the best individual no matter where they are based.”

Batt said she jumped at the opportunity to work with the global team.

“It’s a critical time as we continue to set ourselves apart from the competition. I am excited to apply some of the successes we have experienced in APAC and have a positive impact on the business globally,” she said.

Last month, Exponential also appointed its first commercial director, Luke Donkin, to oversee overall sales strategy as well as strategic agency, brand advertiser and trading partnerships. He reports to MD for APAC, Ben Maudsley, and was formerly with ad management vendor, Sizmek (formerly MediaMind) as commercial director.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

Can marketers trust agencies again?

Unless you’ve been marketing under a rock, you’ll probably have questioned whether your media agencies are offering you transparency.

Nic Halley

Founder and managing director, Mindbox

Nice post Brad! very useful information. The retail stores are really mean for every brand I am agree with you. Now Online Service Market...

Srialto

The rise of online retail marketplaces and what they mean for brands

Read more

Minor correct Nadia, just wanted to clarify that the "Marketo consultants" that did this work, were actually Hoosh consultants

Fab Capodicasa

What it's taking for Edible Blooms to grow a stronger personalisation strategy

Read more

Im not surprise though, been in the industry for couple of years and I feel and see it with my tow eyes how eCommerce platforms innovated...

Jason Smith

Australia Post earmarks $20m for Australian ecommerce innovation investment

Read more

For marketers that are "going Agile" I recommend using Ravetree. It's a really powerful suite of tools for Agile project management, reso...

Janice Morgan

7 ways to run your marketing department like a software startup

Read more

Over the years very part of our lives has become technological. That’s why I am not surprised to see that Australian home loans are going...

GreatDayTo

Why Aussie Home Loans is embracing digital transformation

Read more

Latest Podcast

More podcasts

Sign in