Exponential's local marketing chief promoted to global post

Digital advertising services vendor's new global marketing leader is tasked with driving awareness of the brand

Jessica Batt
Jessica Batt

Digital advertising services company, Exponential Interactive, has promoted its Asia-Pacific marketing director to a global post, sitting on its worldwide leadership team.

In her expanded role, Jessica Batt will work alongside Exponential’s country managers across the company’s 22 locations and remains based out of Melbourne. She’s tasked with developing and overseeing the trade and event marketing strategy and initiatives for the vendor as well as driving market awareness of the brand.

Batt joined Exponential in 2013 after working as a marketing manager for Adconion Media Group for two-and-a-half years. She was formerly the trade marketing manager for Pacific Magazines, and also worked for several other publishing companies in various marketing roles.

“Jessica has been instrumental in leading our trade marketing and communications across APAC, creating a ‘voice’for us externally,” Exponential chief revenue officer, John McKoy, said. “She has been pivotal in positioning Exponential as a true global leader in the digital space.

“Jessica is highly respected across the company and has been an outstanding member of our team. Our confidence in her ability is reinforced by our decision to promote someone from Australia to run a global business unit. It also reinforces how Exponential values its employees and is willing to promote the best individual no matter where they are based.”

Batt said she jumped at the opportunity to work with the global team.

“It’s a critical time as we continue to set ourselves apart from the competition. I am excited to apply some of the successes we have experienced in APAC and have a positive impact on the business globally,” she said.

Last month, Exponential also appointed its first commercial director, Luke Donkin, to oversee overall sales strategy as well as strategic agency, brand advertiser and trading partnerships. He reports to MD for APAC, Ben Maudsley, and was formerly with ad management vendor, Sizmek (formerly MediaMind) as commercial director.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Non-linear transformation: The internal struggle

Let’s face it, transformation is messy. Every business is different, with a set of specific challenges based on a mixture of external (the market, competitors, regulation) and internal factors (technology, people and process investments over time).

Neil Kelly

Partner, transformation, Wunderman Thompson

7 ways to champion a human centred design culture

Human Centred Design (HCD) has come a long way in the last decade with many forward-thinking organisations now asking for HCD teams on their projects. It’s increasingly seen as essential to unlocking innovation, driving superior customer experiences and reducing delivery risk.

Shane Burford

Head of research and design, RXP Group

Building a human-curated brand

If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.

Will Smith

Co-founder and head of new markets, The Plum Guide

I think some of these ideas are great. These tips will help me to improve my system. Thanks!

Henry Reid

9 Ways to Improve Your Company's CRM System

Read more

It's a useful info for small businesses owners. We can't live without mobile apps. They are so helpful! It's hard to deny that.

Mae Davis

7 ways small businesses can benefit from mobile apps

Read more

Hi Jennifer,Fascinating read about design-led companies!If you would like to learn more, our Design Thinking and Innovation programme mig...

Andrea Foster

How to spot a ‘design-led’ versus ‘design-fed’ company

Read more

ABC web-site not easy to use/navigate. Even getting this far in sign-on to ABC My Space was problematic - it was asking for my password,...

Vee.

How the ABC used an online community to help build a movement

Read more

Thank you for your feedback, Astha! Always appreciated.

Vanessa Skye Mitchell

5 things marketers should know about data privacy in 2020

Read more

Latest Podcast

More podcasts

Sign in