Deep learning is coming to your phone through a new Google partnership

Movidius chips promise to enable real-time image recognition in Android devices

A Movidius chip. Credit: Movidius
A Movidius chip. Credit: Movidius

Android phones may soon get a whole lot smarter thanks to a new partnership between Google and chip maker Movidius that promises to bring machine intelligence directly into mobile devices.

Movidius specializes in machine vision, and it has already worked with Google on the Project Tango computer-vision platform. Now, through the new collaboration, Google will use Movidius' flagship MA2450 chip to bring deep learning to Android handsets.

Deep learning is a branch of machine learning often applied to image recognition that uses algorithms to learn in multiple levels corresponding to different levels of abstraction. It typically relies on complex neural networks.

Movidius' MA2450 chip is built for extreme power efficiency, making it eminently well-suited for running neural-network computations locally on smartphones. By deploying its advanced neural computation engine on those chips, Google could give devices the ability to recognize images such as faces and street signs in real time, without relying on an Internet connection and algorithms in the cloud.

Such capabilities could be particularly valuable for vision-impaired users, for example.

"Our collaboration with Movidius is enabling new categories of products to be built that people haven't seen before," said Blaise Agϋera y Arcas, head of Google’s machine intelligence group.

Financial terms of the deal weren't disclosed, nor were details about any specific product plans.

"Google is rapidly expanding their smartphone business into new areas -- this is just one of them," said wireless and telecom analyst Jeff Kagan.

The potential is exciting, but "Google typically throws ideas against the wall all the time," Kagan added. "They wait to see what sticks and then build on that. Everything Google does is not successful."

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Setting advertising objectives for financial performance

I’ll often be talking to clients and at some point say, ‘the most important thing is justifying price’. Then moments later, ‘the most important thing is increasing the size of your customer base’.

Kyle Ross

Strategist, TRP

5 common mistakes to avoid in scalable customer experience

CX is about future-proofing your business by ensuring that your commercial model is always looped into your customers' needs, perceptions, values, beliefs, motivators, and detractors.

Tom Uhlhorn

Founder and strategy director, Tiny CX

5 cornerstones of a strong digital culture

Creating a strong company culture may sound like a daunting task, but it’s actually pretty straightforward. In fact, company culture is created in exactly the same fashion as a religion or democracy. Behaviours created from the organisation’s inception are reinforced over time by leadership, attracting like-minded people and eventually reaching critical mass to become an accepted ‘truth’.

Anthony Stevens

Founder and CEO, Digital Asset Ventures

Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...

Giridhar Prathap Reddy

Australian Open chalks up strong ticket sales with chatbot

Read more

Hello, where are the explanations of all the levels explained? I'd like to review this with a couple of colleagues. Thanks.

Melinda Gonzalez

CMO launches CMO CX, debuts customer experience maturity assessment

Read more

A great and accurate commentary - today we rarely get true personalisation. On web journeys cookies or logins remember who we are, what w...

Ian Moyse

Salesforce: Personalisation is a long way off what consumers now expect

Read more

Very nice information !! We provide almost every indian satta matka games with fast results. Online Matka play becomes easy with genuine ...

rsgame

Image intelligence:10 must-see infographics for marketers

Read more

One of the best example for email marketing!!This post has completely explained the power of email marketing and how it is beneficial to...

Abhinav Mohan

How email marketing automation is helping this Aussie electrical wholesaler enter the digital age

Read more

Latest Podcast

More podcasts

Sign in