Deep learning is coming to your phone through a new Google partnership

Movidius chips promise to enable real-time image recognition in Android devices

A Movidius chip. Credit: Movidius
A Movidius chip. Credit: Movidius

Android phones may soon get a whole lot smarter thanks to a new partnership between Google and chip maker Movidius that promises to bring machine intelligence directly into mobile devices.

Movidius specializes in machine vision, and it has already worked with Google on the Project Tango computer-vision platform. Now, through the new collaboration, Google will use Movidius' flagship MA2450 chip to bring deep learning to Android handsets.

Deep learning is a branch of machine learning often applied to image recognition that uses algorithms to learn in multiple levels corresponding to different levels of abstraction. It typically relies on complex neural networks.

Movidius' MA2450 chip is built for extreme power efficiency, making it eminently well-suited for running neural-network computations locally on smartphones. By deploying its advanced neural computation engine on those chips, Google could give devices the ability to recognize images such as faces and street signs in real time, without relying on an Internet connection and algorithms in the cloud.

Such capabilities could be particularly valuable for vision-impaired users, for example.

"Our collaboration with Movidius is enabling new categories of products to be built that people haven't seen before," said Blaise Agϋera y Arcas, head of Google’s machine intelligence group.

Financial terms of the deal weren't disclosed, nor were details about any specific product plans.

"Google is rapidly expanding their smartphone business into new areas -- this is just one of them," said wireless and telecom analyst Jeff Kagan.

The potential is exciting, but "Google typically throws ideas against the wall all the time," Kagan added. "They wait to see what sticks and then build on that. Everything Google does is not successful."

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Maintaining trust in a sceptical world: The power of brand trust

The faith people have in brands creates opportunity for those brands to become trusted advisors. In turn, this builds success by increasing the brand’s profile, letting it broaden its product offering and driving stronger customer loyalty.

Dan Ratner

managing director, uberbrand

When growth stalls: How to boost growth in large organisations

The push to start new businesses continues. In Q1 2017, the number of seed and angel deals increased by 1.4 per cent compared to Q1 2016.

Con Frantzeskos

CEO, Penso

Why we need diversity in marketing

​When we read articles about the need for increased diversity in marketing land, it is often through the lens of gender.

Jodie Sangster

CEO, ADMA

Educational activities is always a prestigious approaches in taking time for the smoother operational planning to implement in the long r...

ikuyo

Save the Children's marketing chief swaps not-for-profit for education

Read more

We all know that digital marketing in order to promote a brand, products and services is by the use of electronic media. The evolution of...

Helaina Berry

Predictions: 17 digital marketing trends for 2017

Read more

Interesting insight, well explained and the examples are just apt.Thanks for sharing!

FreshMindIdeas

The politics of branding - Brand science - CMO Australia

Read more

When the world that we live in floods with gigabytes of content every day, we have to learn to be selective about it. Such educational we...

Paulina Cameron

ADMA launches education program to tackle viewability, ad fraud and brand safety

Read more

Hi, i am an Aistralian ALK patient, been on xalkori dec 13 to oct 15 and achieved remission of disease, since been on Ceritinib until no...

gary packer

Pfizer Australia adopts AI-powered digital analyst tool for sales and marketing decision making

Read more

Latest Podcast

More podcasts

Sign in