Deep learning is coming to your phone through a new Google partnership

Movidius chips promise to enable real-time image recognition in Android devices

A Movidius chip. Credit: Movidius
A Movidius chip. Credit: Movidius

Android phones may soon get a whole lot smarter thanks to a new partnership between Google and chip maker Movidius that promises to bring machine intelligence directly into mobile devices.

Movidius specializes in machine vision, and it has already worked with Google on the Project Tango computer-vision platform. Now, through the new collaboration, Google will use Movidius' flagship MA2450 chip to bring deep learning to Android handsets.

Deep learning is a branch of machine learning often applied to image recognition that uses algorithms to learn in multiple levels corresponding to different levels of abstraction. It typically relies on complex neural networks.

Movidius' MA2450 chip is built for extreme power efficiency, making it eminently well-suited for running neural-network computations locally on smartphones. By deploying its advanced neural computation engine on those chips, Google could give devices the ability to recognize images such as faces and street signs in real time, without relying on an Internet connection and algorithms in the cloud.

Such capabilities could be particularly valuable for vision-impaired users, for example.

"Our collaboration with Movidius is enabling new categories of products to be built that people haven't seen before," said Blaise Agϋera y Arcas, head of Google’s machine intelligence group.

Financial terms of the deal weren't disclosed, nor were details about any specific product plans.

"Google is rapidly expanding their smartphone business into new areas -- this is just one of them," said wireless and telecom analyst Jeff Kagan.

The potential is exciting, but "Google typically throws ideas against the wall all the time," Kagan added. "They wait to see what sticks and then build on that. Everything Google does is not successful."

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

What does it take to be an innovation leader?

To thrive in an increasingly complex and unpredictable new world, organisations will need to innovate, and leaders will require the necessary skills to do so. Here,

Evette Cordy

Co-founder, Agents of Spring

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...

Tejas Potfode

6 Ways to ramp up Social Media to Your Web Design

Read more

We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

Read more

An article largely re-purposed from things other people have said 5+ years ago – what's more, they said it better.

hogwash

The purpose of purpose - Brand science - CMO Australia

Read more

talking about the 4 p's:https://www.tripleclicks.co...

kigoma divin

The purpose of purpose - Brand science - CMO Australia

Read more

Interesting blog, good information is provided regarding Design Thinking For Business Strategy. Was very useful, thanks for sharing the b...

Tanya Sharma

Is design thinking the answer for the next generation of marketing?

Read more

Latest Podcast

More podcasts

Sign in