Google tops new Australian brands list

Search engine giant and its video social sharing subsidiary take out the top two brand positions for 2015

The latest BrandIndex from global insights agency, YouGov, has put Google at the top of Australia’s 2015 brand rankings.

The search engine giant reported a score of 28.4, and was followed by wholly-owned business and video social sharing site, YouTube, with a brand score of 26.3. Rounding out the top five were Aldi (25.8), Apple (25), and Coles (24).

The remainder of the top 10 were a mix of retail and tech players: Bunnings (22.9), Netflix (22.6), Samsung (22.3), Kmart (21) and Facebook (20.8).

Google also featured on 16 of the top 10 lists for the 24 countries tracked and secured top position in Canada and Mexico. The report highlighted several key milestones for Google over the past year, including a major restructuring to Alphabet, optimising Android, and improving performance for countries with poor connectivity.

Apple and Samsung also appear on many country lists (10 and 12, respectively), while Facebook appears on 11 country top 10 lists and took top spot in Thailand and Egypt. In the US, Amazon took out the top spot, with Google in fourth and Apple and Samsung tied in sixth position.

The Australian report also looked at the top buzz rankings by industry category and found Toyota as the highest ranked automotive brand locally. Subway, meanwhile, took out the top position for casual and quick-service restaurant dining.

Unsurprising winners in their respective categories included Apple (top electrical/consumer electronics brand) and Apple iPhone (highest ranked mobile device brand), Qantas (top airline) and Google (Internet).

Other brands to collect top honours in their field were tripadvisor (top in travel bookings), PayPal (top in financial services banking and payments), Youi (top in financial insurance brands) and Hilton (top hotel brand).

The YouGov BrandIndex is based on daily tracking of public brand perceptions across multiple sectors, and the latest report is a consolidation of those results over a six-month period. In Australia, the group tracks 250 brands. Key metrics used include quality, value, customer satisfaction, reputation, recommendation, brand awareness, current and former customer set and purchase consideration.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Canva's mission is to empower people with the ability to design anything they want. To do this, They've had to balance experimentation an...

Digital Davaoena

xx - CMO Australia

Read more

Thanks for your feedback, Rabi. While we introduced the ROO concept using a marketing example, I also believe that it is pertinent to man...

Iggy Pintado

Introducing Return on Outcome (ROO) - Brand science - CMO Australia

Read more

Thanks for your insight, Philip. Return On Outcome (ROO) requires balanced thinking with the focus on outcomes as opposed to returns.

Iggy Pintado

Introducing Return on Outcome (ROO) - Brand science - CMO Australia

Read more

Beautiful article.

Hodlbaba

15 brands jumping into NFTs

Read more

"Blue" is really gorgeous and perfectly imitates a human customer support operator. Personally, I won't order a chatbot development for m...

Nate Ginsburg

Why the newest member of BT’s contact centre is a chatbot

Read more

Blog Posts

How the pandemic revealed the antidote to marketing’s image problem

What does marketing truly ‘own’ in most organisations? Brand and campaigns, definitely. Customer experience? That remains contested ground.

Murray Howe

Founder, The Markitects

Still pursuing a 360-degree view of the customer?

On the Internet, nobody knows you’re a dog.” It may have been true in 1993 when this caption to a Peter Steiner cartoon appeared in the New Yorker. But after 30 years online, it’s no longer the case.

Agility in 2022

Only the agile will survive and thrive in this environment and that’s why in 2022, agility will need to be a whole-business priority.

Sam McConnell

Melbourne bureau chief, Alpha Digital

Sign in