Google tops new Australian brands list

Search engine giant and its video social sharing subsidiary take out the top two brand positions for 2015

The latest BrandIndex from global insights agency, YouGov, has put Google at the top of Australia’s 2015 brand rankings.

The search engine giant reported a score of 28.4, and was followed by wholly-owned business and video social sharing site, YouTube, with a brand score of 26.3. Rounding out the top five were Aldi (25.8), Apple (25), and Coles (24).

The remainder of the top 10 were a mix of retail and tech players: Bunnings (22.9), Netflix (22.6), Samsung (22.3), Kmart (21) and Facebook (20.8).

Google also featured on 16 of the top 10 lists for the 24 countries tracked and secured top position in Canada and Mexico. The report highlighted several key milestones for Google over the past year, including a major restructuring to Alphabet, optimising Android, and improving performance for countries with poor connectivity.

Apple and Samsung also appear on many country lists (10 and 12, respectively), while Facebook appears on 11 country top 10 lists and took top spot in Thailand and Egypt. In the US, Amazon took out the top spot, with Google in fourth and Apple and Samsung tied in sixth position.

The Australian report also looked at the top buzz rankings by industry category and found Toyota as the highest ranked automotive brand locally. Subway, meanwhile, took out the top position for casual and quick-service restaurant dining.

Unsurprising winners in their respective categories included Apple (top electrical/consumer electronics brand) and Apple iPhone (highest ranked mobile device brand), Qantas (top airline) and Google (Internet).

Other brands to collect top honours in their field were tripadvisor (top in travel bookings), PayPal (top in financial services banking and payments), Youi (top in financial insurance brands) and Hilton (top hotel brand).

The YouGov BrandIndex is based on daily tracking of public brand perceptions across multiple sectors, and the latest report is a consolidation of those results over a six-month period. In Australia, the group tracks 250 brands. Key metrics used include quality, value, customer satisfaction, reputation, recommendation, brand awareness, current and former customer set and purchase consideration.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Cannes 2018: The Big Not Easy

This year’s Cannes Lions program is packed full of data, robots, algorithms, voice technology, blockchain, virtual reality, artificial intelligence and machine creativity. But I’m just as interested in more subtle trends and insights.

Richard Brett

CEO, opr

CMOs are talking the CX talk, but not yet walking the walk

Customer experience is eclipsing product as a competitive differentiator. CMOs are recognising this shift and talking the talk. But are they also walking the walk?

Will our manners go the same way as texting when robotic servants take over?

Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.

Katja Forbes

Founder and chief, sfyte

nice post....https://www.jigno.com/men/t...

Jigno shop

Report: Broader remit sees CMOs struggling to meet expectations

Read more

Whom It May Concern!We pray for God's blessings and happiness in all our lives & business. Welcome To Kenneth Abrighten Financial Hom...

Anita K.Gold

Live webinar from CMO: Creating memorable customer experiences: The who, what and how

Read more

You're suggesting that Taylor Swift is a non-brand because we don't know who she votes for, and then you suggest developing brand stories...

Brian 't Hart

Why Gartner thinks brands are too uptight about strategy

Read more

Indeed this is the great article but i will love to recommend you to read the case study of Walamrt for get the more and more customers. ...

Eva Buttler

5 steps to customer intelligence success

Read more

here is the good news now you can find the all adobe products at walmart .. read this news here at https://creditcardsfair.com/

Yasir Abbas

Adobe: Tech architecture, talent stopping companies making the experience shift

Read more

Latest Podcast

More podcasts

Sign in