Google tops new Australian brands list

Search engine giant and its video social sharing subsidiary take out the top two brand positions for 2015

The latest BrandIndex from global insights agency, YouGov, has put Google at the top of Australia’s 2015 brand rankings.

The search engine giant reported a score of 28.4, and was followed by wholly-owned business and video social sharing site, YouTube, with a brand score of 26.3. Rounding out the top five were Aldi (25.8), Apple (25), and Coles (24).

The remainder of the top 10 were a mix of retail and tech players: Bunnings (22.9), Netflix (22.6), Samsung (22.3), Kmart (21) and Facebook (20.8).

Google also featured on 16 of the top 10 lists for the 24 countries tracked and secured top position in Canada and Mexico. The report highlighted several key milestones for Google over the past year, including a major restructuring to Alphabet, optimising Android, and improving performance for countries with poor connectivity.

Apple and Samsung also appear on many country lists (10 and 12, respectively), while Facebook appears on 11 country top 10 lists and took top spot in Thailand and Egypt. In the US, Amazon took out the top spot, with Google in fourth and Apple and Samsung tied in sixth position.

The Australian report also looked at the top buzz rankings by industry category and found Toyota as the highest ranked automotive brand locally. Subway, meanwhile, took out the top position for casual and quick-service restaurant dining.

Unsurprising winners in their respective categories included Apple (top electrical/consumer electronics brand) and Apple iPhone (highest ranked mobile device brand), Qantas (top airline) and Google (Internet).

Other brands to collect top honours in their field were tripadvisor (top in travel bookings), PayPal (top in financial services banking and payments), Youi (top in financial insurance brands) and Hilton (top hotel brand).

The YouGov BrandIndex is based on daily tracking of public brand perceptions across multiple sectors, and the latest report is a consolidation of those results over a six-month period. In Australia, the group tracks 250 brands. Key metrics used include quality, value, customer satisfaction, reputation, recommendation, brand awareness, current and former customer set and purchase consideration.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Non-linear transformation: The internal struggle

Let’s face it, transformation is messy. Every business is different, with a set of specific challenges based on a mixture of external (the market, competitors, regulation) and internal factors (technology, people and process investments over time).

Neil Kelly

Partner, transformation, Wunderman Thompson

7 ways to champion a human centred design culture

Human Centred Design (HCD) has come a long way in the last decade with many forward-thinking organisations now asking for HCD teams on their projects. It’s increasingly seen as essential to unlocking innovation, driving superior customer experiences and reducing delivery risk.

Shane Burford

Head of research and design, RXP Group

Building a human-curated brand

If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.

Will Smith

Co-founder and head of new markets, The Plum Guide

Hi Jennifer,Fascinating read about design-led companies!If you would like to learn more, our Design Thinking and Innovation programme mig...

Andrea Foster

How to spot a ‘design-led’ versus ‘design-fed’ company

Read more

ABC web-site not easy to use/navigate. Even getting this far in sign-on to ABC My Space was problematic - it was asking for my password,...

Vee.

How the ABC used an online community to help build a movement

Read more

Thank you for your feedback, Astha! Always appreciated.

Vanessa Skye Mitchell

5 things marketers should know about data privacy in 2020

Read more

Hey Vanessa, thanks for providing us the things marketers should know about data privacy. This was really an informative post.

astha sharma

5 things marketers should know about data privacy in 2020

Read more

Well, that's good to know that. Any other news you want to share here? I can't wait to see more.

Phil Godfrey

Queensland appoints first chief customer and digital officer

Read more

Latest Podcast

More podcasts

Sign in