Why is your new product failing? Just ask Watson Analytics

IBM's Commerce Insights tool now taps Watson's cognitive capabilities

IBM's Watson has been pushing ever further into the business world in recent months, and now it's helping online merchants analyse performance and make better merchandising decisions.

Commerce Insights, which IBM debuted earlier this year, now includes cognitive capabilities from Watson Analytics, giving merchants new insight into category and product performance, the company announced on Thursday.

A store view in Commerce Insights overlays customer and performance data on top of the user's storefront, giving online merchants, product managers and marketers the ability to see their products, categories and landing pages as they appear to shoppers along with embedded performance data in a single view.

For insights on performance, Watson Analytics can provide a list of several potential starting points. Alternatively, natural language interaction capabilities mean that users can also explore trends in their data using queries made up of their own, everyday words, so no expert assistance is necessary.

Faced with disappointing sales in a new line, for example, an online fitness retailer could ask Watson Analytics for more details. Upon learning that mobile traffic to those items is limited in certain geographical areas, the merchandiser could immediately create a new promotion targeting those regions.

In general, the new capabilities offer a real-time view into customer behavior and market factors that are affecting a merchant's business, IBM said, allowing companies to proactively identify opportunities and roadblocks and act accordingly.

Commerce Insights is now available on the IBM Cloud Shop.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Putting the ‘human element’ back in marketing

During the recent CMO Momentum conference, Paul Mitchell shared how marketing leaders can create cultures that deliver

Paul Mitchell

Managing director, The Human Enterprise

The rise and rise of voice search

In 1982, an AT&T employee by the name of Plotzke predicted the rise of voice: “In fact, it has been predicted that, by 1990, well over half the communications dollars spent by businesses will be for products and services that include voice technologies.

Michael Jenkins

Founder and director, Shout agency

Is design thinking the answer for the next generation of marketing?

The speed and pace of change will never be slower than we’re experiencing today. So in this era of unprecedented change, how can brands meet soaring consumer expectations, stay relevant and deliver differentiated and connected experiences?

Merryn Olifent

Senior consultant, G2 Innovation

https://uploads.disquscdn.c... [magic school bus] KID: where are we going today MS. FRIZZLE: the zoo KID: but last week we went to SPACE ...

Germain3161

Sephora Asia details its journey to data-driven decision making

Read more

DP Apparel bietet große Auswahl Audi Rennbekleidung in Deutschland zu den besten Angeboten. Das Geschäft bietet auch qualitativ hochwerti...

DP apparel

Audi Australia gets a new CMO

Read more

this is a really great news

Vincent Mouton

Mobile-first banking startup showcases fresh brand identity

Read more

Prozac is the brand name of fluoxetine, a prescription drug used to treat depression obsessive-compulsive disorder, and panic disorder. B...

jenson smith

CMO's top 8 martech stories for the week - 19 July 2018

Read more

I have been suffering from (HERPES) disease for the last two years and had constant pain, especially in my knees. During the first year, ...

Steven Kizzy

KPMG Australia appoints ex-Publicis leader as head of brand strategy

Read more

Latest Podcast

More podcasts

Sign in