IBM's Watson has been pushing ever further into the business world in recent months, and now it's helping online merchants analyse performance and make better merchandising decisions.
Commerce Insights, which IBM debuted earlier this year, now includes cognitive capabilities from Watson Analytics, giving merchants new insight into category and product performance, the company announced on Thursday.
A store view in Commerce Insights overlays customer and performance data on top of the user's storefront, giving online merchants, product managers and marketers the ability to see their products, categories and landing pages as they appear to shoppers along with embedded performance data in a single view.
For insights on performance, Watson Analytics can provide a list of several potential starting points. Alternatively, natural language interaction capabilities mean that users can also explore trends in their data using queries made up of their own, everyday words, so no expert assistance is necessary.
Faced with disappointing sales in a new line, for example, an online fitness retailer could ask Watson Analytics for more details. Upon learning that mobile traffic to those items is limited in certain geographical areas, the merchandiser could immediately create a new promotion targeting those regions.
In general, the new capabilities offer a real-time view into customer behavior and market factors that are affecting a merchant's business, IBM said, allowing companies to proactively identify opportunities and roadblocks and act accordingly.
Commerce Insights is now available on the IBM Cloud Shop.
Many marketing leaders are scrambling to give their people more flexible work. And they need to: PWC’s Future of Work report showed 90 per cent of staff want some form of hybrid or remote workplace.
Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.
Between further interest rate rises, inflation, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.
Invest and earn with Coinbloc .us. Guaranteed Weekly ROI, early signals, fast withdrawals among others. I recommend Coinbloc .us as on...
Hans Jensen
Explainer: What marketers need to know about cryptocurrency
Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...
Dave Sigurd
Gartner: Digital isn't enough of a superpower for CMOs anymore
I normally don’t feel comfortable investing online but because the company I worked for downsized due to the pandemic and I was one of th...
Dave Sigurd
CMO's top 8 martech stories for the week - 9 June 2022
Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...
Dave Sigurd
Creating a marketplace for wellness
A solution for an retail industry data extraction. https://e-scraper.com/usefu...
"e-Scraper" Data Extracting
Catchoftheday launches fee-based online shopping club