IBM's Commerce Insights tool now taps Watson's cognitive capabilities
IBM's Watson has been pushing ever further into the business world in recent months, and now it's helping online merchants analyse performance and make better merchandising decisions.
Commerce Insights, which IBM debuted earlier this year, now includes cognitive capabilities from Watson Analytics, giving merchants new insight into category and product performance, the company announced on Thursday.
A store view in Commerce Insights overlays customer and performance data on top of the user's storefront, giving online merchants, product managers and marketers the ability to see their products, categories and landing pages as they appear to shoppers along with embedded performance data in a single view.
For insights on performance, Watson Analytics can provide a list of several potential starting points. Alternatively, natural language interaction capabilities mean that users can also explore trends in their data using queries made up of their own, everyday words, so no expert assistance is necessary.
Faced with disappointing sales in a new line, for example, an online fitness retailer could ask Watson Analytics for more details. Upon learning that mobile traffic to those items is limited in certain geographical areas, the merchandiser could immediately create a new promotion targeting those regions.
In general, the new capabilities offer a real-time view into customer behavior and market factors that are affecting a merchant's business, IBM said, allowing companies to proactively identify opportunities and roadblocks and act accordingly.
Commerce Insights is now available on the IBM Cloud Shop.
Human Centred Design (HCD) has come a long way in the last decade with many forward-thinking organisations now asking for HCD teams on their projects. It’s increasingly seen as essential to unlocking innovation, driving superior customer experiences and reducing delivery risk.
If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.
Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Hey Vanessa, thanks for providing us the things marketers should know about data privacy. This was really an informative post.
astha sharma
5 things marketers should know about data privacy in 2020
Well, that's good to know that. Any other news you want to share here? I can't wait to see more.
Phil Godfrey
Queensland appoints first chief customer and digital officer
It's a pretty interesting article to read. I will learn more about this company later.
Dan Bullock
40 staff and 1000 contracts affected as foodora closes its Australian operations
If you think it can benefit both consumer and seller then it would be great
Simon Bird
Why Ford is counting on the Internet of Things to drive customer engagement
It's a good idea. Customers really should control their data. Now I understand why it's important.
Elvin Huntsberry
Salesforce CMO: Modern marketers have an obligation to give customers control of their data