Why is your new product failing? Just ask Watson Analytics

IBM's Commerce Insights tool now taps Watson's cognitive capabilities

IBM's Watson has been pushing ever further into the business world in recent months, and now it's helping online merchants analyse performance and make better merchandising decisions.

Commerce Insights, which IBM debuted earlier this year, now includes cognitive capabilities from Watson Analytics, giving merchants new insight into category and product performance, the company announced on Thursday.

A store view in Commerce Insights overlays customer and performance data on top of the user's storefront, giving online merchants, product managers and marketers the ability to see their products, categories and landing pages as they appear to shoppers along with embedded performance data in a single view.

For insights on performance, Watson Analytics can provide a list of several potential starting points. Alternatively, natural language interaction capabilities mean that users can also explore trends in their data using queries made up of their own, everyday words, so no expert assistance is necessary.

Faced with disappointing sales in a new line, for example, an online fitness retailer could ask Watson Analytics for more details. Upon learning that mobile traffic to those items is limited in certain geographical areas, the merchandiser could immediately create a new promotion targeting those regions.

In general, the new capabilities offer a real-time view into customer behavior and market factors that are affecting a merchant's business, IBM said, allowing companies to proactively identify opportunities and roadblocks and act accordingly.

Commerce Insights is now available on the IBM Cloud Shop.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Cannes 2017: The Machines Are Here

It’s day 4 in Cannes and among the ever-growing divergent panels, presentations and workshops spanning from one end of the Croisette to the other, there has been a very real emergence of how artificial intelligence (AI) and machine learning needs to fit into the marketing ecosystem of today and tomorrow.

Aden Hepburn

Executive creative director and managing director, VML Australia

Is your content marketing missing the mark?

Does it ever seem like the content you create falls flat on its face or that the leads you’re generating aren’t worth following up?

Dan Ratner

managing director, uberbrand

​ Creating a purpose-driven brand

So you want to be a brand with purpose. But what does it actually mean to build a brand with real meaning?

Paul Chappell

Partner and managing director, Brand + Story

It is interesting. Rebrand is very good. Perhaps they should change the logo to something more modern. For example as it is - https://www...

David Hill

Grace Group undergoes first rebrand in 30 years to unify and contemporise

Read more

Hey Guys, just one small typo that changes a part of the story :“That was a really big step forward for our company because we didn’t hav...

Damian Young

Chobani tastes success with data analytics platform

Read more

This is amazing! Congratulations to Cochlear for continuing to lead innovation in every way!

Chris

How this marketing ops leader is lifting the automation ante at Cochlear

Read more

Interesting case! It seems like universities can also benefit from marketing automation. I've started using getresponse some time ago and...

Aaren

How marketing automation is helping drive CX change at Adelaide University

Read more

Always great to see and read these success stories and the growth of gamification. This story is very warming and can act as an inspirati...

James Doyle

5 tips to boost engagement with gamification from Donut King

Read more

Latest Podcast

More podcasts

Sign in