The new platform also brings more immersive experiences for other ads with the goal of driving more app installations.
The next game you start playing might be inside of an ad.
Google demoed a concept called “trial run ads” on its Inside AdWords blog Thursday, showing how one could try out a game without being prompted to download it from the Play Store.
Along with the gaming concept, Google showed off other mobile ads with content galleries and other interactive content that offer a preview of how the app might perform. Just as with the game, you could then directly download the app from the Play Store, after trying it out by streaming it over your high speed connection.
Inside AdWords You may be more likely to download a game if you can try it out for a minute.
It’s a pretty promising concept, as this gives you an even better idea about how a game plays when compared to the videos or screenshots from the Play Store. This comes not long after Google showed how it will be able to stream apps through its search app, giving you another method for trying out an app before downloading it.
The story behind the story: These concepts meet two goals for Google: making ads more engaging and driving app installs. With the former, there’s been a lot of discussion lately over ad blockers and how oppressive ads are slowing down the web. If Google can make ads better, more people might be willing to check them out and spend more time on the web rather than inside of applications.
Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.
The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.
In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
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