Google's new 'Trial Run Ads' let you briefly play a game right inside the advertisement

The new platform also brings more immersive experiences for other ads with the goal of driving more app installations.

The next game you start playing might be inside of an ad.

Google demoed a concept called “trial run ads” on its Inside AdWords blog Thursday, showing how one could try out a game without being prompted to download it from the Play Store.

Along with the gaming concept, Google showed off other mobile ads with content galleries and other interactive content that offer a preview of how the app might perform. Just as with the game, you could then directly download the app from the Play Store, after trying it out by streaming it over your high speed connection.

cookie jam trial Inside AdWords

You may be more likely to download a game if you can try it out for a minute.

It’s a pretty promising concept, as this gives you an even better idea about how a game plays when compared to the videos or screenshots from the Play Store. This comes not long after Google showed how it will be able to stream apps through its search app, giving you another method for trying out an app before downloading it.

The story behind the story: These concepts meet two goals for Google: making ads more engaging and driving app installs. With the former, there’s been a lot of discussion lately over ad blockers and how oppressive ads are slowing down the web. If Google can make ads better, more people might be willing to check them out and spend more time on the web rather than inside of applications.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Why defining brand strategy is vital to capitalising on quick wins

Big brands were once protected from small brands by high barriers to entry. Big brands had the resources to employ big agencies, to crack big ideas and to invest in big campaigns. They had the luxury of time to debate strategies and work on long-term innovation pipelines. Retailers used to partner with big brands.

Troy McKinnna

Co-founder, Agents of Spring, Calm & Stormy

3 ways to leverage the talents of your team to avoid disruption

​According to the World Economic Forum in its most recent The Future of Jobs report, the most important skills for the future are not technical, task-oriented skills, but higher-order skills such as creativity, social influence, active learning, and analytical thinking.

Gihan Perera

Futurist, leadership consultant

CMOs, it’s time to stop squandering customer attention

Businesses continue to highly value the attention they buy through paid media, yet at the same time, many continue to disregard and under-value opportunities to connect with customers using their owned media.

Well written Vanessa!! Agreed with your view that human experience is marketing's next frontier. Those businesses who are focused on the ...

Clyde Griffith

Forget customer experience, human experience is marketing's next frontier

Read more

Great tips for tops skills need to develop and stay competitive

Nick

The top skills needed to stay competitive in a rapidly changing workforce

Read more

The popularity of loyalty programs is diminishing, though I'd say it is because customers are savvy enough to recognise when a loyalty pr...

Heather

It’s time for marketers to rethink their approach to ‘loyalty’

Read more

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

Read more

clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in