What the CMO50’s top 10 marketing leaders have in common

We analyse the attributes and leadership qualities the top 10 marketing leaders in our first-ever CMO50 share

This year’s top 10 CMOs in the CMO50 stand out for the breadth of responsibility they’ve taken on not just as marketers, but as business leaders.

Our judges pointed out those with more strategic, cross-functional relevance – and most of the top 10 – sit within large, Australian-headquartered companies with both the scale and resources to orchestrate strategic change.

For example, it’s worth noting seven of the top 10 CMOs work for either ASX-listed or privately owned Australian organisation.

Equally, it was clear those in A/NZ-based organisations had a wider ability to effect more impactful business change, and were rewarded with an executive seat and influence in areas well outside their own function.

So how did they get there?

When you look closer at our top 10 for 2015, backgrounds and career history are quite significant. The majority have worked outside of Australia, either starting their careers in the UK, US or Asia-Pacific, or relocating in order to build out their business experience before taking up their current positions.

Most have also taken on roles outside the traditional marketing boundaries, stretching into HR and talent management, M&A activity, technology strategy, customer operations and data management. And most will tell you diversity of thought in their team is crucial.

Many of the top 10 have also been promoted to executive-level roles, gained more cross-functional responsibility or became the first to hold their newly created positions in the last two years.

Suncorp’s Mark Reinke, for example, was elevated to the executive table two years ago. Renee McGowan at Mercer was appointed its first chief customer officer two years ago, uniting marketing and customer operations into one function. And just this year, Aussie Home Loans’ Richard Burns took on the combined role of technology and customer experience leader, a position that sees IT and marketing teams all working for the one boss.

Check out the full CMO50 list as well as information on how we came up with the list here.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

3 ways customer data can increase online sales conversion

Data has been an increasingly critical factor in improving the efficiency and effectiveness of marketing and business operations.

James Bennett

Chief experience officer, Kalido

Our sharing future is both terrifying and exciting

Discussing the future in a realistic fashion is often a disappointing prospect. For all the talk of hoverboards, jetpacks and lightsabers changing the way we do things, the reality tends to end up being something as mundane as a slightly cheaper way to get around the city.

Jason Dooris

CEO and founder, Atomic 212

Queue experiences that are distinctive, memorable and shareable

Customer service that’s quick, easy and convenient has been shown to boost customer satisfaction. So it’s an odd juxtaposition that customer queues have become a sharable customer experience.

Wouldn't reconnecting with younger consumers be in direct contravention of the code on alcohol advertising?

Tim Palmer

Vodka Cruiser reconnects with younger consumers via category-first Facebook Live campaign

Read more

Thanks for the article Jennifer, you raise some interesting points. The supermarket and shopping centre examples particularly struck a c...

Jill Brennan

Why marketers should take note of social robots

Read more

Winning the retail game is really tricky at this point in time. Many retailers have declared themselves as bankrupt. But yes harnessing t...

Vanessa.M.Magers

​Bricks and clicks: Balancing digital and physical to win the retail game

Read more

Excellent article, Thank you.

Steve Beards

How Aprimo hopes to help marketers tackle distribution of content, funds and data

Read more

Thank you for a great article, Matt.

Andrey

Top tips to uncovering consumer insights for business innovation

Read more

Latest Podcast

More podcasts

Sign in