MCN to appoint first chief data officer as part of digital and tech-led c-suite overhaul

TV and digital network advertising agency elevates data, technology and commercial to executive leadership team

Multi-Channel Network (MCN) has revealed plans to appoint a chief data officer following a restructure of its data, technology and commercial executive ranks.

The company is making three new c-suite appointments in a bid to elevate its data, technology and commercial capabilities. These include the promotion of Suzie Blinman to chief commercial and corporate development officer, as well as Angela Goodsir to chief technology and systems operations officer.

Over the past five years, Goodsir has led the development and launch of MCN’s trading platform, Landmark, and previously managed operations and systems development. Her new position sees her unifying and driving MCN’s technology infrastructure and systems including new developments.

A chief data officer is also being recruited for the first time, and is expected to commence in January 2016. All three roles are designed to complement that of MCN’s chief sales and marketing officer, Mark Frain, who oversees all national and state-based sales and marketing functions as well as advertiser-led MCN revenue streams.

The executive shake-up has also seen MCN’s content and brand partnerships area restructured into two teams. Suzie Cardwell will now take up the role of digital partnerships and product development director, while Tania Jones has been appointed content and brand partnerships director with a core focus on television integration.

MCN confirmed previous content and brand partnerships department head, Elizabeth Minogue, will leave the business in December.

In a statement, the company said the two integration teams will work closely and wherever appropriate to develop cross-platform content and integration solutions for advertisers.

MCN CEO, Anthony Fitzgerald, said the new structure is designed to give stakeholders a clear and unified offering in what has become a highly complex media environment.

“While we remain a sales and advertising business at our core, the industry continues to be redefined by technology and data-driven developments,” he said. “We intend to remain at the very forefront of innovation to deliver powerful benefits to Australian advertisers.”

The restructure is the second significant change this year to how MCN, which is owned by Foxtel, operates. In September, the company adopted a new sales and team approach after taking on all of Network Ten’s television, on-demand and digital properties thanks to a deal struck between Network 10 and Foxtel across free-to-air, pay TV and on-demand services.

It was also this deal that saw Frain’s role expand to chief sales and marketing officer nationally.

At the time, Fitzgerald lauded the new structure as the first to align the three worlds of television – free-to-air, subscription and digital video – into a cohesive national presence.

A number of organisations have recently made chief data officer appointments. Myer, for example, appointed its first chief digital and data officer, Mark Cripsey, in August, reporting directly to the CEO, while Suncorp has also brought on a chief data officer to lead its expanded data team, reporting to CMO, Mark Reinke.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Why doing your job well is the key to innovation

The words ‘power company’ and ‘innovation’ probably don’t seem like a natural combination. In fact, when I first went for a marketing role with an electricity company, I semi-dreaded the work I thought I’d be doing.

Catherine Anderson

Head of marketing, Powershop Australia

The great unlearning: How brands can assist with the adoption of voice

Mainstream adoption of voice technology will be all about what consumers are learning not to do.

Ash Mustchin

Director, digital and experiences, Principals

Why getting intimate is key to creating a great customer experience

According to CMO’s State of the CMO 2017 research, 83 per cent of CMOs believe customer experience to be central to their role. An interesting stat considering few of us experience great brand experiences.

Pip Stocks

CEO and founder, BrandHook

'to lesson screen time'LOL someone needs a lesson on how to lessen typos.

Andrew Ward

Golden Circles invests in content play to drive brand purpose

Read more

Hey Nadia, interesting read. We have all read about what your chatbots should offer or have but haven't came across with anything about w...

Ashish K Jain

What not to do when building chatbots and voice-based brand interactions

Read more

There are some many other great solutions compared to the ones you listed here. Our clients left some of those and switched to MARA (getM...

Alexandru Rada

CMO's top 10 martech stories for the week - 9 June

Read more

Charming Shane. You know this is a public forum, right ?

Peter Strohkorb

​CMO Interview: Why aligning sales and marketing drives innovation at Konica Minolta

Read more

I agree customer intimacy is a great way of creating better customer experience. Especially in the Insurance and Financial industry. Her...

Jessicalopez1989

Why getting intimate is key to creating a great customer experience and optimising customer value

Read more

Latest Podcast

More podcasts

Sign in