TV and digital network advertising agency elevates data, technology and commercial to executive leadership team
Multi-Channel Network (MCN) has revealed plans to appoint a chief data officer following a restructure of its data, technology and commercial executive ranks.
The company is making three new c-suite appointments in a bid to elevate its data, technology and commercial capabilities. These include the promotion of Suzie Blinman to chief commercial and corporate development officer, as well as Angela Goodsir to chief technology and systems operations officer.
Over the past five years, Goodsir has led the development and launch of MCN’s trading platform, Landmark, and previously managed operations and systems development. Her new position sees her unifying and driving MCN’s technology infrastructure and systems including new developments.
A chief data officer is also being recruited for the first time, and is expected to commence in January 2016. All three roles are designed to complement that of MCN’s chief sales and marketing officer, Mark Frain, who oversees all national and state-based sales and marketing functions as well as advertiser-led MCN revenue streams.
The executive shake-up has also seen MCN’s content and brand partnerships area restructured into two teams. Suzie Cardwell will now take up the role of digital partnerships and product development director, while Tania Jones has been appointed content and brand partnerships director with a core focus on television integration.
MCN confirmed previous content and brand partnerships department head, Elizabeth Minogue, will leave the business in December.
In a statement, the company said the two integration teams will work closely and wherever appropriate to develop cross-platform content and integration solutions for advertisers.
MCN CEO, Anthony Fitzgerald, said the new structure is designed to give stakeholders a clear and unified offering in what has become a highly complex media environment.
“While we remain a sales and advertising business at our core, the industry continues to be redefined by technology and data-driven developments,” he said. “We intend to remain at the very forefront of innovation to deliver powerful benefits to Australian advertisers.”
The restructure is the second significant change this year to how MCN, which is owned by Foxtel, operates. In September, the company adopted a new sales and team approach after taking on all of Network Ten’s television, on-demand and digital properties thanks to a deal struck between Network 10 and Foxtel across free-to-air, pay TV and on-demand services.
It was also this deal that saw Frain’s role expand to chief sales and marketing officer nationally.
At the time, Fitzgerald lauded the new structure as the first to align the three worlds of television – free-to-air, subscription and digital video – into a cohesive national presence.
A number of organisations have recently made chief data officer appointments. Myer, for example, appointed its first chief digital and data officer, Mark Cripsey, in August, reporting directly to the CEO, while Suncorp has also brought on a chief data officer to lead its expanded data team, reporting to CMO, Mark Reinke.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
The current global COVID-19 pandemic is resulting in unprecedented disruption to every aspect of our lives as marketing and brand professionals, from the ways we work, to how our organisations operate, and the way in which we acquire and engage customers. So we’ve drawn on our wonderful CMO50 alumni community to explore different aspects of the crisis facing all of us right now.
The current world pandemic, COVID-19, and its tragic effects has created different and challenging situations for nearly every business. Every business sector is affected differently, depending on the nature of what your place in the world, creating the most unique situation most of us have ever and will ever experience during our professional lives.
People whose personal details and experiences signal they come from racially diverse backgrounds are less likely than anglo or Caucasian candidates to make it through the first cut in recruitment processes. Even if the organisation says it values diversity.
The impact of coronavirus is far reaching with the true impact on the economy and businesses is unknown. While there are a few categories and brands experiencing growth, for the most part the crisis is wreaking havoc for large and small operators across many sectors including entertainment, tourism, retail, fitness, services and the list goes on.
Why these voice assistants are so popular nowadays? Maybe I should get one too? I am really curious.
Jill Kim
Aussie brands jump on voice-interaction bandwagon following Amazon Alexa's local launch
Your page is very helpful. Thank you for sharing with us
Eriona Ajvazi
10 brands making a positive difference to a world in crisis
Extremely insightful and well written. Thanks for the great article!
Nicole Brodie Nahum
Why COVID-19 makes it more important than ever to move at the speed of the consumer
Blockchain is one of the fastest growing technology in today's digital era. Industries like banking and finance are already using blockch...
Aniket Singh
Can blockchain deliver on its big advertising promises?
Great article Emma. So many gems in there. Awesome to have you in the team!
One Small Step Collective
Why COVID-19 makes it more important than ever to move at the speed of the consumer