MCN to appoint first chief data officer as part of digital and tech-led c-suite overhaul

TV and digital network advertising agency elevates data, technology and commercial to executive leadership team

Multi-Channel Network (MCN) has revealed plans to appoint a chief data officer following a restructure of its data, technology and commercial executive ranks.

The company is making three new c-suite appointments in a bid to elevate its data, technology and commercial capabilities. These include the promotion of Suzie Blinman to chief commercial and corporate development officer, as well as Angela Goodsir to chief technology and systems operations officer.

Over the past five years, Goodsir has led the development and launch of MCN’s trading platform, Landmark, and previously managed operations and systems development. Her new position sees her unifying and driving MCN’s technology infrastructure and systems including new developments.

A chief data officer is also being recruited for the first time, and is expected to commence in January 2016. All three roles are designed to complement that of MCN’s chief sales and marketing officer, Mark Frain, who oversees all national and state-based sales and marketing functions as well as advertiser-led MCN revenue streams.

The executive shake-up has also seen MCN’s content and brand partnerships area restructured into two teams. Suzie Cardwell will now take up the role of digital partnerships and product development director, while Tania Jones has been appointed content and brand partnerships director with a core focus on television integration.

MCN confirmed previous content and brand partnerships department head, Elizabeth Minogue, will leave the business in December.

In a statement, the company said the two integration teams will work closely and wherever appropriate to develop cross-platform content and integration solutions for advertisers.

MCN CEO, Anthony Fitzgerald, said the new structure is designed to give stakeholders a clear and unified offering in what has become a highly complex media environment.

“While we remain a sales and advertising business at our core, the industry continues to be redefined by technology and data-driven developments,” he said. “We intend to remain at the very forefront of innovation to deliver powerful benefits to Australian advertisers.”

The restructure is the second significant change this year to how MCN, which is owned by Foxtel, operates. In September, the company adopted a new sales and team approach after taking on all of Network Ten’s television, on-demand and digital properties thanks to a deal struck between Network 10 and Foxtel across free-to-air, pay TV and on-demand services.

It was also this deal that saw Frain’s role expand to chief sales and marketing officer nationally.

At the time, Fitzgerald lauded the new structure as the first to align the three worlds of television – free-to-air, subscription and digital video – into a cohesive national presence.

A number of organisations have recently made chief data officer appointments. Myer, for example, appointed its first chief digital and data officer, Mark Cripsey, in August, reporting directly to the CEO, while Suncorp has also brought on a chief data officer to lead its expanded data team, reporting to CMO, Mark Reinke.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Social purpose: Oxygen for your brand health vitals

If trust is the new currency, then we’re in deep trouble. Here's why.

Carolyn Butler-Madden

Founder and CEO, Sunday Lunch

Customer experience disruption: Healthcare faces a bitter pill

Over the past decade, disruptors such as Amazon, Apple and Australia’s Atlassian have delivered technology enhanced customer experiences, which for the most part, have improved customers’ lives and delivered unparalleled growth. Can they do the same for healthcare?

Alex Allwood

Principal, All Work Together

How can a brand remain human in a digital world?

Some commentators estimate that by 2020, 85 per cent of buyer-seller interactions will happen online through social media and video*. That’s only two years away, and pertinent for any marketer.

James Kyd

Global head of brand strategy and marketing, Xero

https://bit.ly/2qLgzmR Transform your life a proven digital blueprint

Okitoi Steven

How this banking group tackled a digital marketing transformation

Read more

Its great to hear that companies including JCDecaux, oOh!media, Omnicom and Posterscope Australia have all partnered with Seedooh inorder...

Blue Mushroom Infozone Pvt Ltd

Out of home advertising companies strive for greater metrics and transparency

Read more

Much ado about nothingAnother fluff piece around what it could possibly do rather than what it is doing

gve

How AMP is using AI to create effortless ‘experiences’

Read more

is it true that Consumer expectations are also changing as a result. If we trust someone with our data there is also an expectation that ...

Sunita Madan

Society will decide where digital marketing takes us next: Oracle

Read more

This Blog is Very interesting to read and thank you for sharing the valuable information about Machine Learning. The information you prov...

johny blaze

What machine learning has done for the Virgin Velocity program

Read more

Latest Podcast

More podcasts

Sign in