​Qantas announces nib health insurance partnership as part of new loyalty program rollout

New Qantas Assure program to offer Frequent Flyer members new raft of nib health insurance benefits

Qantas has partnered with NIB to offer Frequent Flyer members a new raft of health insurance benefits as part of its new Qantas Assure program.

The new program forms part of the growing Qantas Loyalty suite of businesses and is set to reward people with Qantas Points for being active when it launched in the first half of 2016. It will also feature travel insurance under the same umbrella.

Qantas CEO, Alan Joyce, announced wearable technology will also have a key role in rewarding members for increases in levels of physical activity.

“This is not about simply earning points when you pay a bill,” he said. “It’s about offering members the opportunity to be rewarded for being more active, which is something that also has a direct impact on improving your wellness.”

According to Joyce, Qantas Loyalty has evolved beyond a typical airline rewards program to something that influences the purchasing decisions of millions of people through highly sought after Qantas Points.

Read more: Qantas customer loyalty program chalks up record result

“Qantas Loyalty has shown it knows how to attract, reward and retain members for their choice of airline, credit card or retailer,” Joyce claimed. “By partnering with nib, we believe there is a huge opportunity to do the same thing in the $19 billion private health insurance market and drive significant growth for the Loyalty business.”

Qantas Assure is targeting 2-3 per cent share of the Australian private health insurance market in a revenue basis in its first five years.

CEO of Qantas Loyalty, Lesley Grant, claimed the idea behind the new program arose from members calling for rewards for leading a more active lifestyle.

“They want to feel more engaged in the health insurance experience rather than just paying their monthly premium or making a claim,” she said. “When members combine the Qantas points they can earn from literally walking around the block with all the other ways to earn, it becomes a very powerful proposition.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne

Rajat Kumar

Why flipping Status Quo Bias is the key to B2B marketing success

Read more

good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.

Tom Devid

Report: 4 ways to generate customer loyalty

Read more

Great post, thanks for sharing such a informative content.

CodeWare Limited

APAC software company brings on first VP of growth

Read more

This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

Read more

What about this one FormDesigner.pro? I think it's a great platform providing a lot of options, you can collect different data and work w...

Salvador Lopez

Gartner highlights four content marketing platform players as leaders

Read more

Blog Posts

Marketing overseas? 4 ways to make your message stick

Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.

Cynthia Dearin

Author, business strategist, advisor

From unconscious to reflective: What level of data user are you?

Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.

Dr Selena Fisk

Data expert, author

Whose responsibility is it to set the ground rules for agency collaboration?

It’s not that your agencies don’t have your best interests at heart – most of them do. But the only way to ensure they’re 100 per cent focused on your business and not growing theirs by scope creep is by setting the guard rails for healthy agency collaboration.

Andrew Pascoe

Head of planning, Hatched

Sign in