​Qantas announces nib health insurance partnership as part of new loyalty program rollout

New Qantas Assure program to offer Frequent Flyer members new raft of nib health insurance benefits

Qantas has partnered with NIB to offer Frequent Flyer members a new raft of health insurance benefits as part of its new Qantas Assure program.

The new program forms part of the growing Qantas Loyalty suite of businesses and is set to reward people with Qantas Points for being active when it launched in the first half of 2016. It will also feature travel insurance under the same umbrella.

Qantas CEO, Alan Joyce, announced wearable technology will also have a key role in rewarding members for increases in levels of physical activity.

“This is not about simply earning points when you pay a bill,” he said. “It’s about offering members the opportunity to be rewarded for being more active, which is something that also has a direct impact on improving your wellness.”

According to Joyce, Qantas Loyalty has evolved beyond a typical airline rewards program to something that influences the purchasing decisions of millions of people through highly sought after Qantas Points.

Read more: Qantas customer loyalty program chalks up record result

“Qantas Loyalty has shown it knows how to attract, reward and retain members for their choice of airline, credit card or retailer,” Joyce claimed. “By partnering with nib, we believe there is a huge opportunity to do the same thing in the $19 billion private health insurance market and drive significant growth for the Loyalty business.”

Qantas Assure is targeting 2-3 per cent share of the Australian private health insurance market in a revenue basis in its first five years.

CEO of Qantas Loyalty, Lesley Grant, claimed the idea behind the new program arose from members calling for rewards for leading a more active lifestyle.

“They want to feel more engaged in the health insurance experience rather than just paying their monthly premium or making a claim,” she said. “When members combine the Qantas points they can earn from literally walking around the block with all the other ways to earn, it becomes a very powerful proposition.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Data has the power to build or burn brands

A brand can be severely wounded by use or misuse of any of its assets and you could say data has the greatest power of all to inflict damage.

Lucy Acheson

Head of data strategy and customer experience, LIDA

Totto and your inorganic future

At Cannes Lions this year we’ve been treated to many artificial intelligence (AI) insights. It’s one of the major discourses of our time.

Richard Brett

CEO, opr

Personas of one and the rise of ‘always there’ marketing

I’ve got some bad news. The ‘always on’ marketing approach that many companies have only just fully implemented is already out of date.

Nigel Roberts

Founding partner and strategy lead, Yell

I'm looking for the little golden books of fairy tales from when I was a child ( I tutor autistic kids and I'm disabled through Dv. I wan...

Ally forrester

David Jones aiming to be Australia's premier retail destination

Read more

The best design always features a minimalist approach to the use of color. Many designers are tempted to use many different colors but us...

Jose Salas

How email marketing automation is helping this Aussie electrical wholesaler enter the digital age

Read more

I read you post full. It's really good .

Yusuf

Salesforce ups the Marketing Cloud ante with Datorama acquisition

Read more

Promotion is difficult. You should be able to do it. Sometimes it turns out bad, and when you turn to professionals, it turns out well - ...

Jordan Samuil

Village Roadshow partners with Lion for pourage rights and promotional partnership

Read more

This is very good news for Australian SMEs as ActiveCampaign is an very powerful marketing automation / email marketing tool that costs a...

Lawrence

SMB marketing automation provider sets up Asia Pac HQ in Sydney

Read more

Latest Podcast

More podcasts

Sign in