New Qantas Assure program to offer Frequent Flyer members new raft of nib health insurance benefits
Qantas has partnered with NIB to offer Frequent Flyer members a new raft of health insurance benefits as part of its new Qantas Assure program.
The new program forms part of the growing Qantas Loyalty suite of businesses and is set to reward people with Qantas Points for being active when it launched in the first half of 2016. It will also feature travel insurance under the same umbrella.
Qantas CEO, Alan Joyce, announced wearable technology will also have a key role in rewarding members for increases in levels of physical activity.
“This is not about simply earning points when you pay a bill,” he said. “It’s about offering members the opportunity to be rewarded for being more active, which is something that also has a direct impact on improving your wellness.”
According to Joyce, Qantas Loyalty has evolved beyond a typical airline rewards program to something that influences the purchasing decisions of millions of people through highly sought after Qantas Points.
Read more: Qantas customer loyalty program chalks up record result
“Qantas Loyalty has shown it knows how to attract, reward and retain members for their choice of airline, credit card or retailer,” Joyce claimed. “By partnering with nib, we believe there is a huge opportunity to do the same thing in the $19 billion private health insurance market and drive significant growth for the Loyalty business.”
Qantas Assure is targeting 2-3 per cent share of the Australian private health insurance market in a revenue basis in its first five years.
CEO of Qantas Loyalty, Lesley Grant, claimed the idea behind the new program arose from members calling for rewards for leading a more active lifestyle.
“They want to feel more engaged in the health insurance experience rather than just paying their monthly premium or making a claim,” she said. “When members combine the Qantas points they can earn from literally walking around the block with all the other ways to earn, it becomes a very powerful proposition.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
Creating a strong company culture may sound like a daunting task, but it’s actually pretty straightforward. In fact, company culture is created in exactly the same fashion as a religion or democracy. Behaviours created from the organisation’s inception are reinforced over time by leadership, attracting like-minded people and eventually reaching critical mass to become an accepted ‘truth’.
The question I get asked most regularly these days is: ‘Do I need to rebuild my company’s systems on Blockchain?’ And the answer, every time, is ‘No, you’re asking the wrong question’.
Throughout my career, I have witnessed a litany of brand names that profess to have a unique customer value proposition (CVP). In reality, however, they’ve had little more than a ‘value proposition’: A simple list of benefits applied to a general audience.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Hi there! Thanks for this interesting article! I love to read about new technology and software that makes our lives easier. I'm looking ...
Julia Summer
Wartsila overhauls Web platforms to create ‘seamless’ brand experience across all devices
RE: Sales and marketing SLAs, often the choke point isn't the teams but them getting the data into the tools they want to use with the da...
Ed Fry
Why sales and marketing alignment is more important than ever
Thank you for the good and very helpful information. It is very interesting. I love all the things you share and see your beautiful creat...
รัตนาวดี ภูมิวรรณ
Former eHarmony marketing chief joins telco startup
Colin Kaepernick, not Mike Kapernick.
thisisw
Zenith's innovation leader: Mid-digital age not benefitting media, brands or consumers
AGA KHAN HOSPITAL is in need of kidney donors for the sum of 2 crore, Contact us today if you want to sell your kidney for money, and thi...
Sebastian Friedrich
Mindshare gets behind blockchain advertising alliance