​Qantas announces nib health insurance partnership as part of new loyalty program rollout

New Qantas Assure program to offer Frequent Flyer members new raft of nib health insurance benefits

Qantas has partnered with NIB to offer Frequent Flyer members a new raft of health insurance benefits as part of its new Qantas Assure program.

The new program forms part of the growing Qantas Loyalty suite of businesses and is set to reward people with Qantas Points for being active when it launched in the first half of 2016. It will also feature travel insurance under the same umbrella.

Qantas CEO, Alan Joyce, announced wearable technology will also have a key role in rewarding members for increases in levels of physical activity.

“This is not about simply earning points when you pay a bill,” he said. “It’s about offering members the opportunity to be rewarded for being more active, which is something that also has a direct impact on improving your wellness.”

According to Joyce, Qantas Loyalty has evolved beyond a typical airline rewards program to something that influences the purchasing decisions of millions of people through highly sought after Qantas Points.

Read more: Qantas customer loyalty program chalks up record result

“Qantas Loyalty has shown it knows how to attract, reward and retain members for their choice of airline, credit card or retailer,” Joyce claimed. “By partnering with nib, we believe there is a huge opportunity to do the same thing in the $19 billion private health insurance market and drive significant growth for the Loyalty business.”

Qantas Assure is targeting 2-3 per cent share of the Australian private health insurance market in a revenue basis in its first five years.

CEO of Qantas Loyalty, Lesley Grant, claimed the idea behind the new program arose from members calling for rewards for leading a more active lifestyle.

“They want to feel more engaged in the health insurance experience rather than just paying their monthly premium or making a claim,” she said. “When members combine the Qantas points they can earn from literally walking around the block with all the other ways to earn, it becomes a very powerful proposition.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

3 ways customer data can increase online sales conversion

Data has been an increasingly critical factor in improving the efficiency and effectiveness of marketing and business operations.

James Bennett

Chief experience officer, Kalido

Our sharing future is both terrifying and exciting

Discussing the future in a realistic fashion is often a disappointing prospect. For all the talk of hoverboards, jetpacks and lightsabers changing the way we do things, the reality tends to end up being something as mundane as a slightly cheaper way to get around the city.

Jason Dooris

CEO and founder, Atomic 212

Queue experiences that are distinctive, memorable and shareable

Customer service that’s quick, easy and convenient has been shown to boost customer satisfaction. So it’s an odd juxtaposition that customer queues have become a sharable customer experience.

Hi James, shouldn't marketers also be focusing on collecting and utilizing up to date first-party profiling data on customers so that mes...

Tom

3 ways customer data can increase online sales conversion

Read more

Wouldn't reconnecting with younger consumers be in direct contravention of the code on alcohol advertising?

Tim Palmer

Vodka Cruiser reconnects with younger consumers via category-first Facebook Live campaign

Read more

Thanks for the article Jennifer, you raise some interesting points. The supermarket and shopping centre examples particularly struck a c...

Jill Brennan

Why marketers should take note of social robots

Read more

Winning the retail game is really tricky at this point in time. Many retailers have declared themselves as bankrupt. But yes harnessing t...

Vanessa.M.Magers

​Bricks and clicks: Balancing digital and physical to win the retail game

Read more

Excellent article, Thank you.

Steve Beards

How Aprimo hopes to help marketers tackle distribution of content, funds and data

Read more

Latest Podcast

More podcasts

Sign in